Blog Monthly Archives: December 2014

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  • December 18, 2014
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  • Category: Uncategorized
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  • Posted by BoardroomPR

As you begin to wrap things up for the year, now is a good time to refresh yourself on some new social media developments. Thankfully, Buffer has compiled a list of 14 changes to the major social media platforms, including several changes that will help marketers use these sites more efficiently in the New Year. […]

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  • December 17, 2014
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  • Category: Uncategorized
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  • Posted by BoardroomPR

Every time a reported story turns out to be false, the public loses its faith in the press. Case in point, in the past month, two stories reported from credible outlets turned out to be riddled with inconsistencies or completely fabricated. Rolling Stone recently published an article about a gang rape that occurred on the […]

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  • December 16, 2014
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  • Category: Uncategorized
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  • Posted by BoardroomPR

The recent high-profile hacking of Sony Pictures has caused a public relations nightmare for all involved. More confidential company data, internal email exchanges and unreleased movies continue to be leaked by the group calling itself “#GOP,” which stands for Guardians of Peace. The spotlight is on Sony executives, particularly co-chairman Amy Pascal and film producer […]

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  • December 12, 2014
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  • Category: Uncategorized
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  • Posted by BoardroomPR

An Austin-based public relations firm with a strange name broke an important industry rule and was forced to learn its lesson the hard way this week. Strange Fruit Public Relations, a firm specializing in hospitality and culinary PR, came under a social media firestorm after Twitter followers make the link between the firm’s name and […]

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  • December 9, 2014
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  • Category: Uncategorized
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  • Posted by BoardroomPR

The Russian arms company Kalashnikov Concern, known best for making the AK-47, is trying to rebrand itself and the assault rifle after U.S. sanctions on Russia prevent Russian arms from being imported by American and Canadian stores with hopes the public relations campaign will create a new image and change public opinion. The company recently revealed […]

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  • December 3, 2014
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  • Category: Uncategorized
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  • Posted by BoardroomPR

BoardroomPR is sad to hear about the sudden passing of a former client, John “Hans” Huseby, 64, who together with his wife Laurie produce one of the most successful road races in the country: The Mercedes-Benz Corporate Run. Next year will be the 30th year for the event in South Florida which places an emphasis […]

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  • December 2, 2014
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  • Category: Uncategorized
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  • Posted by BoardroomPR

The entire Ferguson situation, while extremely polarizing on a social, political and emotional level, taught an important lesson about the value of public relations. Getting in front of an issue, speaking to the public and ensuring your side of the story is told is key to mitigating any reputation damage. In a recent Forbes article, […]

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