Tue 24 Jan 2012
“Micky Arison should take ownership and get in front of the story,” said Boardroom’s president, Julie Talenfeld, in response to how Costa and Carnival should have responded to the Jan. 13th deadly accident. The current PR approach has both Costa and Carnival’s Doral headquarters under fire – especially after reports of the company offering shipwreck survivors a 30% discount on their next cruise. Media around the world has picked up the story – giving Carnival yet another crisis. CBS Morning show expressed amazement at the offer and the New York Post branded it as “tactless.”
The Miami Hearld reached out to our very own, Julie Talenfeld, for her expert advice and was quoted in today’s article, “Carnival Cruise Lines faces a hostile PR tide.” Click here to read full article.
Fri 20 Jan 2012
Posted by boardroompr under News / Reactions
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A recent article in the Wall Street Journal attacks the media for its latest mistake since handing out free content on the Web in the 1990’s. The author makes a clever analogy to professional sports teams writing, “Ask the community to contribute players. For instance, instead of using only highly paid pros on the baseball diamond, try adding a citizen shortstop. And how about enlisting bloggers to serve as coaches?”
This analogy works because unlike your typical law or medical profession where it takes years of schooling and formal training to gain recognition in society, journalists and athletes are judged by their skill level. Does that mean we should let them play the field?
Due to recent newspaper budget cutbacks and confusion among publishers about their role, some newspapers are turning to “citizen journalists” to fill space. The term “coffee shop journalism” has also been coined as quite a few papers are closing their doors and instructing displaced and disgruntled reporters to their local coffee shop to get a sense of what the caffeine-crazed citizen thinks is news worthy…
Locally focused reporting is key to any publication’s success, however the way to achieve this is not to take on unqualified sources, instead these pubs should be hiring more trained journalists and ensuring they have adequate time for reporting. The author ends the article saying, “News organizations can use all the citizens they can get – in the bleachers, not on the field of play.”
To read the WSJ article, click here.
Wed 18 Jan 2012
On January 13th our client, Fitness 54 celebrated their greatly anticipated grand opening at the Weston Town Center. The highly attended party could be seen from miles away as huge rotating spot lights out front shot beams high into the sky. The fun started with a high-energy dance routine to LMFAO’s popular hit “Party Rock Anthem” and then continued inside Fitness 54 throughout the night. Waitresses walked around sampling the new Fit 54 food, while guests took personalized tours with trainers around the cutting edge facility.
For a recap of the night, watch the video here!
Fitness 54 trainers strike a pose outside the party
Tue 17 Jan 2012
In the age of the Internet where virtually all previous online contents lives forever, reputation management can pose its challenges. That’s why it is important to closely monitor the Internet, social media and review sites to listen in to what is being said about you – or someone with the same or a similar name. “Lawyers Struggling at Managing Reputations” as published in the Daily Business Review shows all of us what can happen to an unsuspecting attorney or businessperson, if they do not have a handle on what is being said online. Simple tools like Google Alerts work well for some while others choose to subscribe to a reputation management monitoring service. Boardroom uses MyRepMan for selected clients. You should consider a monitoring program for yourself.
To read the full DBR article, please click here.
Mon 16 Jan 2012
Tomorrow the Legal Marketing Association will kick off its 2012 program with “Connecting Costs to Value: Your Role in Driving Revenue.” If you are an attorney, marketing and business development professional, marketing partner, managing partner, practice group leader, or manager from law firms/accounting firms, then you should be there!
Nationally recognized as a leader in law firm business development strategy, special guest presenter Silvia Coulter, will discuss what firms can do to build relationships based on loyalty versus cost of services, client growth cycle and process improvement and its impact on the firm’s revenue.
When: TOMORROW! Tuesday, January 17, 2012 from 5 p.m. -7:30 p.m.
- Registration and networking being at 5 p.m.
- Presentation starts at 5:45 p.m.
- Food, fun and networking at 6:30 p.m.
Where: Berger Singerman; 1450 Brickell Avenue Suite 1900, Miami, FL 33131
Cost: Complimentary for lawyers, legal marketing professionals and LMASE members, $25 for other business professionals or non-members
Please RSVP to Jennifer Clarin, jclarin@boardroompr.com (954) 370-8999 or via SurveyMonkey, http://www.surveymonkey.com/s/YMJ3ZW7.
Hope you can join us!
Wed 11 Jan 2012
Fitness 54 is a revolutionary workout concept that is changing bodies, minds and turning the concept of fitness training on its ear…they are like no fitness club or gym you’ve ever been to. Created in the garage of a passionate fitness fanatic interested in more than what the typical fitness center could offer, Fitness 54 now offers up-tempo workouts in an exciting, energetic and engaging club setting.
Come join us this Friday at the Weston Town Center for food, fun, good friends and giveaways! Click the link below to add yourself to the Facebook invitation.
54 lucky guests will be chosen at random to win ONE WEEK of UNLIMITED Fitness 54 classes!
See you Friday!
Fri 6 Jan 2012
While the partnership has invested and managed dozens of hotels for the past 30 years, this is their first project developed from the ground up. Recently, the Miami Herald took notice of the new Comfort Suites and did a story for the Business Section. Click here to read the entire article.
Wed 4 Jan 2012
Posted by boardroompr under Special Events
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Join MDPrevent, a new health care service, education and primary care practice located in Delray Beach, for its grand opening event. Come out and learn all about the programs and services that MDPrevent has to offer.
MDPrevent is hosting its open house and ribbon cutting ceremony starting at 10 am on Thursday, January 12, 2012. The center is located at 5130 Linton Blvd. Suite H-1, Delray Beach. For more information, please call 561-807-2561.
Tue 3 Jan 2012
The holidays created a time for giving. On New Year’s Eve, we reflected on past mistakes and resolved to be better for 2012.
Here at Boardroom, the protocol of the season got us thinking about the protocol of networking. When we network, our objective is simple — we want something.
But the holidays remind us that relationships, networking ones too, are about a give-and-take exchange. Remembering that spirit of the season, forget about what you can get out of the relationship. Focus on what you have to give.
Here’s a simple tip that can help you revamp your networking strategies, whether on the web or at the next annual New Year’s cocktail party: be interested, not interesting. Yes, keep your business card in tow; but rather than focus on yourself, really listen to the other person.
The best networks are those of mutual benefits where everybody wins. It’s time to tap in! Find out what makes the other person tick. Sincerely inquire on how you can help foster and support their needs.
That’s our New Year’s resolution.
So here’s to making 2012 a time of giving and connecting, whether it be in our networks of co-workers, family or friends.
Thu 15 Dec 2011
With the holidays around the corner, most people are looking forward to spending time with their families and unwrapping presents.
However, not everyone gets to enjoy the holiday season with a plethora of gifts. Boardroom Communications client, JAFCO is partnering up with organizations in the community to try and bring some holiday spirit to the children of JAFCO.
“Synagogues, Jewish community centers and private individuals in the tri-county area have signed up to provide toys for Hanukkah for children in our programs,” said Sarah Franco, JAFCO executive director, in a recent article.
With the help of these generous organizations, JAFCO will be able to make Hanukkah wishes come true for more than 350 disadvantaged children.
To read the full article, click here.
