It’s been a common practice among companies experiencing tough times to drastically cut their public relations and marketing budgets; however, in light of today’s economic state, many executives are finding the exact opposite to be true.

 

In fact, from a PR standpoint, an economic slump is a great time to get your message heard. While your competitors are cutting back and trying to limit their spending on their public relations and marketing, you should be ramping up yours! Send press releases to your local media and show them you’re available for interviews. Highlight your expertise, or maybe you have something unique or newsworthy they should know about?

 

When times are tough, non-profits and other civic organizations often suffer. Now is the perfect time to give back to your community and reap the networking benefits. Join a service organization or a civic association that interests you. It’s best to join a group that meets on a regular basis, like the Rotary Club. This will allow you to network and share your company with new people.

 

Also, become more conscious about marketing to your current customers or clients and ask them for a referral. While it seems like common sense, it’s often forgotten that your long-time clients are your biggest promoters.

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