Community relations is an excellent public relations tool, but it’s too often forgotten in many PR and marketing campaigns. When used effectively, community relations can significantly optimize one’s exposure in the media and corporate world increasing the public awareness about a company, individual, event or product. 

Executives in corporations should get involved with organizations that would both benefit their business and interests them. When one believes in the mission of a charity, they are more apt to participate in projects, attend meetings, etc., thus increasing exposure and networking with other key players who share the same common bond. Also, it’s important to remember that taking on a leadership position within an organization will only add to its business development value.

Attending fundraising events is another great way to network. What’s more, hosting/sponsoring those events is even more beneficial to a company.  Keep in mind that when hosting a charity fundraiser, it is important to take advantage of both pre- and post-publicity.   

When planning for pre-event PR, always distribute calendar announcements in time for printing deadlines to daily, weekly and monthly publications.

When it comes to post-event publicity, it’s vital to have a capable photographer at the event. A picture is worth a thousand words. Therefore, a single photo with a cut-line can sometimes be even more valuable to a publication than an article alone.

Finally, don’t be afraid to toot your own horn. The society pages are a great place for companies to be recognized for their work in the community. Most centers of influence not only read these publications but look forward to them every week.