When it comes to tinkering with the ingredients of success, will Domino’s Pizza be best served taking a marketing communications lesson from New Coke – or some advice from Burger King, the South Florida chain that resurrected its iconic King in a way some viewers found kind of weird?

The Ann Arbor, Michigan-based pizza chain has announced it is changing its recipe. More than simply tweaking its flavor, the company is inviting reviews from food critics, bloggers and others certain to flood the social media ether with comments – tasty and otherwise.

Any public relations and marketing communications expert will tell you, trod lightly when inviting all to comment – especially with social networking sites like blogs, Facebook, Twitter, and the like. (more…)

As the the Tiger Woods scandal continued to widen hour-by-hour after his now-infamous car accident, several media sources were seeking out communications professionals to comment on the golfer’s handling the crisis. South Florida Public Relations Agency, Boardroom Communications, Executive Vice President Todd Templin was recently interviewed on the Tiger Woods situation on WFOR-TV, Channel 4 in Miami, Florida. As a guest on the public affairs program News & Views, Templin discussed how Woods missed a golden opportunity to connect with the public early on by being evasive and less than forthright. To view the entire interview click here.

“Regulators Say Holiday Favorite Zhu Zhu Pets Are Safe.”

Is this headline good news for Mr. Squiggles, the robotic hamster? That depends.

As a marketing and public relations agency here in South Florida, we see it two ways. To executives with Zhu Zhu Pets, the headline probably reads like a clean bill of health.

To crisis communications and public relations experts, though, it has a “When did you stop beating your wife” tinge to it. (more…)

Boardroom Communications and principals Julie Talenfeld and Don Silver recently took center stage at several events.

Boardroom Communications was featured in a recent Sun-Sentinel Society photo spread for its forthcoming honor by Jewish Adoption and Foster Care Options, the Sunrise, Florida, which serves abused and neglected children across South Florida. Boardroom Communications will be honored at the Triple Crown Gala and will receive its Jacob’s Ladder Award for its ongoing support of the organization.

Talenfeld, her husband, child advocacy attorney Howard Talenfeld, and Boardroom Communications also hosted an event at their home for alumni of the University of Florida College of Journalism and Communications. More than 150 South Florida Gators attended the October event.

For seemingly the first time in his stellar career, Tiger Woods is losing control.

That’s about the simplest way to describe the public relations and crisis communications debacle that has followed his late-night fender-bender.

Instead of getting in front of what could (should) have been a non-story, his name – from a reputation management perspective – is as bent as the bumper on his Escalade.

Tiger Woods has lived a storied life – on the golf course and in the public arena. His father groomed Woods from an early age, helping him master his game on the course – and with appearances with the likes of Merv Griffin. He’s earned near-countless trophies and a billion in earnings and endorsements.

So how is it that the current story of Woods’ “accident” outside his Orlando, Florida-area home has spun so wildly out of his – and his handlers’ – control? (more…)

Boardroom Communications, one of Florida’s leading public relations agencies focusing on media relations, online marketing and crisis communications, will handle media relations for Mattebella Vineyards, a small family farm committed to making wine of the highest quality. Boardroom will manage all media relations in South Florida, New York and national food and wine magazines, create collateral materials, assist with special event promotion, online and traditional marketing, art direction and packaging for Mattebella. For more information on the Mattebella brand or to order, please call 888. MATTEBELLA (628-8323) or visit MattebellaVineyards.com.