Archive for January, 2010

The New York Times announced this week that beginning in 2011, All The News That’s Fit To Print no longer will be free online.

The questions become, “Will South Florida media – the Sun-Sentinel, the Miami Herald, the Palm Beach Post – follow suit?

In what it’s calling a “metered policy,” the Old Gray Lady will allow registered visitors free access to a set number of articles each month. Beyond that, they’ll be charged for content.

Good news? Blasphemy? A peek for the rest of us into what the future of online news media portends? Probably a little of each. (more…)

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Mark McGwireMark McGwire this month admitted he used steroids and performance-enhancing drugs in pursuit of baseball’s home run record in 1998. He no doubt felt he was between a rock and a white-hot spotlight.

Therein lies the crisis communications and public relations quandary of athletes, celebrities and others in the public arena, whether in South Florida, on Main Street or the baseball diamond.

If you were confronted with an accusation that – if true – could irreparably tarnish your reputation, would you lie about it, hoping no one would ever find out? (more…)

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Don Silver Adopts Family Through Legal AidDon Silver, COO Boardroom Communications, a leading Florida public relations and online marketing agency, recently adopted the Brown family from Legal Aid Service of Broward County’s Adopt a Family Program. The single mother of two teenage daughters presented a wish list to Legal Aid and Silver provided them with most if not all of their requests.

Silver and his son Alex paid the Browns a visit to deliver new dining room chairs, computer printer and supplies, movie gift certificates, and Amazon.com gift cards.

All had a great time opening the gifts and getting to know one-another.

Silver is the outgoing Chairman of Legal Aid Service of Broward County/Coast to Coast Legal Aid of South Florida Executive Council. For more information on becoming involved in Legal Aid Services as a volunteer or to become of the NEXT “younger” professionals group, please contact Don at donsil@boardroompr.com.

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Jennifer ClarinWe at Boardroom Communications are pleased to announce the promotion of Jennifer Clarin to Account Director and Team Leader for the firm’s Law Firm Practice Group.

Jennifer has been with the firm for more than seven years and serves a variety of clientele including law firms, healthcare, real estate and retail. In her new role as Law Firm Practice Group Team Leader, she will focus on further enhancing Boardroom’s offerings to law firms in a variety of areas including media relations, social media and marketing.

Like others at Boardroom, Jennifer is involved in the community and industry organizations. She currently serves on the Board of Directors for Margaux’s Miracle Foundation, a non-profit organization dedicated to eradicating all childhood cancer. In addition, she is active in the Legal Marketing Association, Southeast Chapter.

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Julie TalenfeldBoardroom Communications Founder and Florida’s Children First (FCF) Board Member Julie Talenfeld attended the West Palm Beach fundraiser to raise funds and awareness for FCF, a statewide child advocacy group. More than 100 child advocates, lawyers, judges and politicians gathered at the Gunster Yoakley law firm offices in West Palm Beach to honor those in Palm Beach County who are making a difference in the lives of foster children.

Click here to read the complete story on the event from the Boca Raton Observer.

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HeraldAs a leading South Florida public relations and marketing agency, Boardroom Communications, knows that it’s important to provide its clients with digital media and web marketing services in addition to more traditional PR.

Recently, Boardroom Communications’ Executive VP Todd Templin gave web marketing advice to Native Gardens, a vegan chocolate truffle business. Native Gardens’ founders had been struggling to keep their business in the black in the midst of an economic recession that’s taking a toll on many small businesses.

To get Native Gardens’ sales moving back in the right direction, Templin recommended the company focus on getting a better online presence to start attracting more Internet customers. To find out how Native Gardens is planning to implement this strategy, read the complete article from the Miami Herald.

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Boardroom Communications was recently featured in an executive profile piece in Las Olas Lifestyle magazine for its success in a tough economy.

With offices in Plantation, Tampa and Orlando, the Florida public relations agency provides traditional PR services, crisis communications, business introductions and Internet marketing services. Since its founding in 1989, Boardroom has served entrepreneurs and established corporations alike by crafting and targeting messages to their key audiences. Today, the firm is also putting an emphasis on social media.

Read the complete article here

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American Fine Wine Competition LogoBoardroom Communications, one of Florida’s leading public relations agencies focusing on media relations, social marketing, online marketing and crisis communications, will handle media relations for the Third Annual American Fine Wine Competition, one of the nation’s most prominent wine events that celebrates only American-made wine. Boardroom will manage all media relations in South Florida and national food and wine magazines. The competition will be held on January 17th and 18th, and the Dinner Gala will be held on March 13th, both at the Lincoln Culinary Institute (formerly the Florida Culinary Institute). The public relations firm will assist with the event’s promotion, search engine optimization and traditional marketing. For more information on the American Fine Wine Competition and the Gala Dinner, visit www.americanfinewinecompetition.com or call (561) 504-8463.

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