A One-time Event – A lifetime of Wellness…

Please join us to celebrate the official grand opening of Canyon Ranch Living Miami Beach’s signature building, the North Tower, and discover an incredible ownership opportunity.

Enjoy rock climbing, Zumba & Kickboxing demonstrations, complimentary massages, and exclusive private tours of the new models.

 Indulge in our organic cocktails, wine and hors d’oeuvres from the award-winning Canyon Ranch Grill. You’ll also have the opportunity to win fabulous prizes like spa & Salon passes, dining certificates, and more!

Thursday, March 10th, 6:00pm-10:00pm. The North Tower, 6899 Collins Avenue (at 69th Street). Space is limited – RSVP is Required. 

Thanks to a recent story involving a high school teacher in Pennsylvania posting negative comments about her students on her personal blog, the issue of blogging about one’s workplace has once again become a much-discussed topic.  Some, citing the teacher’s right to free speech, believe that people have a right to vent about their workplace and, as long as no names are used, such behavior can’t be construed as libelous.  Others believe that teachers have an obligation to act in a professional manner when it comes to talking about their students, both inside and outside the classroom.

The teacher has been suspended by the school board, pending an investigation, and will soon find out whether she will keep her job.   

With so many companies looking to ride the wave of Social Media, communications departments are weighing the pros and cons of starting blogs, twitter accounts and Facebook pages and asking the question, “Who in our organization should be given the right or responsibility to post?” While companies want to give employees a forum to have their voices heard and to feel part of the team, they are all-too aware, due to stories like this one and countless examples, that one comment has the potential to bring about a maelstrom of negative publicity.

As a public relations firm with a strong background in social media, we would recommend that all companies invest in monitoring software (reputation defender and similar) that can track what is being said about the company online.  Additionally, it is a wise idea to have a social media policy in place, to clearly define what kind of online commentary can land employees in hot water.  Blogs, Facebook Pages and Twitter accounts are all excellent ways to let the public know what’s going on in your company.  One dedicated marketing or Social media person should be the administrator for the company’s accounts, responsible to quickly respond to postings by others and to help resolve any criticisms that might arise.

Great event last week at NAIOP’s annual awards of excellence event recognizing South Florida’s best commercial real estate professionals, projects, and transactions for 2010. Boardroom Communications salutes the efforts of this year’s finalists and winners for their commitment and tenacity. (Click on the image below to zoom in)

In the February issue of Estate Lifestyle Magazine, Boardroom Communication’s founder and president, Julie Talenfeld, offers advie on how to lure Internet traffic to your Website.

“They say that on the Internet, content is king. Actually, it’s the ruling monarch. The trick to luring visitors online is simple: Get the search engines to like your site. You’ll rise in the rankings and exposure will grow.”

Julie explains that regularly posting content will increase your chances of getting a better search listing on popular search engines –  like Google, Yahoo, or Bing. Content can include home page information, biographies, product information, press releases and news coverage. However, there are other ways to create a continuous stream of fresh content. Check out Julie’s article for more tips.

After two days of investigations, the cause of a young girl’s death remains a mystery. But as tales of abuse — being duct-taped or forced to stand in garbage bins — began to unfold, the opinions of advocates became crystal clear: Red flags and warning signs — and the system in place to act on them — failed to respond quickly and thoroughly enough.

Howard Talenfeld, president of Florida’s Children First and Child Rights Attorney, appeared on Ch. 7 news last night to comment on the Barahona case. See full story and interview below.

Every February, in the spirit of Valentine’s Day, Aventura magazine puts out an issue devoted to love. This year the magazine interviewed eight couples who manage to balance a busy lifestyle and find harmony at home. Among them was Boardroom’s president, Julie Talenfeld, and husband, Howard Talenfeld. Check out their article below.

What once was a glut of luxury condominiums on the South Florida market – from South Beach and Miami Beach to Brickell Avenue north to the Palm Beaches – today is a market in healthy transition and bullish recovery.

Condo buyers from Latin America, New York and the Northeast are finding remarkable deals across the marketplace, especially as lenders rework their portfolios to reposition product and relaunch them for sale this season.

In fact, lenders and developers are aggressively working the assets in their portfolios to take advantage of new-found – and high-profile – product awareness.

Many lenders are looking now to keep what they have and go into a retail sales mode. Over the past few larger sales, lenders have brought in skilled, fresh sales and marketing organizations to retool and reposition their assets in hopes of maximizing the recapture of their investments.

In fact, Canyon Ranch is an ideal example of this strategy. Taken over by the lender that originally financed the deal, that lender decided to reposition the property and sell individual units – as opposed to bulk sell the property. Pordes Residential Sales & Marketing orchestrated the deal and continues to work closely with the lender. The results have been remarkable. The Wall Street Journal in February profiled success at Canyon Ranch Miami Beach [ insert link ].

Other examples of this strategy include the Icon and Viceroy. Both were on the market for a period, only to have the lender realize it was more advantageous to go to market at the retail level. The lender brought in new sales and marketing management, repositioned the property, and began a revived sales initiative.

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Boardroom PR pro Lauren Simo secured a front-page story on the residential real estate market for Miami Beach luxury hotel/residential condo Canyon Ranch Living Miami Beach.  After learning that the property’s sales team had sold more than 25 units in 10 weeks, a triumph in today’s real estate market, she reached out to reporter Mitra Kalita and pitched a story on Canyon Ranch Living Miami Beach’s sales success. This sparked the interest of the reporter, who just so happened to be working on a story about all-cash deals from wealthy buyers. By the time the story went to print, Canyon Ranch Living Miami Beach had sold 35 units.

In our 21 years as a Ft. Lauderdale public relations agency, we have found well sourced trend stories to be one of the most effective strategies for our media relations clients.

Click the link below to read the full story.

2-8-2011 Wall Street Journal

Last night’s Community Campagin Celebration marked another huge success for the Jewish Federation of Broward County. More than 700 people gathered at the Signature Grand to show their support, including actor and producer Joshua Malina.

Joshua Malina has starred in numerous TV shows including SportsNight, Big Shots, and most notably The West Wing where he played Will Bailey. He has appeared on USA Network’s hit In Plain Sight for the past two years and has guest starred on Grey’s Anatomy, House, Bones, and Psych to name just a few of his television appearances. His movie credits include A Few Good Men and The American President, as well as numerous other films and Broadway shows. Malina has also been an avid poker player for many years and was the co-creator and Executive Producer of Celebrity Poker Showdown on the Bravo cable network.  

Passionate about his heritage, Malina believes in instilling Jewish values in the next generation and is a devoted supporter of Israel. This year he participated in the Community Campagin Celebration as guest speaker and appeared on NBC 6’s South Florida Today.

Check out his interview below!