Tue 29 Nov 2011
Lying, Accusing Accusers and Managing Crisis Communications:The High Cost of Covering Up
Posted by boardroompr under Crisis Communications, News / Reactions, Uncategorized
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What’s worse than being a liar? Falsely – and knowingly – accusing someone else of being one.
Completely unconnected yet intrinsically linked, both Penn State and Syracuse universities are under fire for child molestation charges surrounding athletic coaches. While the charges against former Penn State assistant coach Jerry Sandusky have been hovering publicly over the university for weeks, the allegations against Big Orange’s associate head basketball coach, Bernie Fine, surfaced just Sunday night.
Both universities have done a poor job handling media relations – and both have used possibly the worst public relations move in the books: Accusing the accusers, without a shred of supporting evidence.
When the charges against Fine initially were brought to light, Syracuse Head Coach Jim Boeheim was anything but sympathetic to the three alleged victims who came forward. He called them “liars” in the media and accused them of just being out for the money. Similarly, now-former Penn State University President Graham Spanier implied in his media release that the victims in Sandusky’s case were lying: “I am confident the record will show that these charges are groundless,” he wrote.
Besides being boldly insensitive, it was a big mistake.
In both situations, the price is high for covering-up information and completely disregarding victims’ legitimate allegations. Yet one school is learning from the other’s blunders. While Penn State foot-dragged and cancelled press conferences, Syracuse has been proactive in its crisis communications plan. For that, it should be commended. In an effort not to repeat the serious lapses of Penn State — and after seeing Spainer lose his job — Syracuse Chancellor Nancy Cantor has taken the right steps to uncover the cover-up.
In a release Sunday night, the school announced upfront and outright, “At the direction of Chancellor Cantor, Bernie Fine’s employment with Syracuse University has been terminated, effective immediately.” No games. No deflections of blame. No cover-ups. And Cantor wants you to know this is under her order.
As a Sports Illustrated column so eloquently explains, “Syracuse is learning a lesson from Penn State, a lesson that every university and major institution needs to learn: When an accusation like this hits you, don’t hit back. And the best way to protect yourself is not to look like you’re protecting yourself at all.”
And that’s no lie.



