Thu 1 Dec 2011
Our recent LMA media panel led by Boardroom COO Don Silver was a resounding success. Panelists Julie Kay, Daily Business Review and Paul Brinkmann, South Florida Business Journal did a great job describing the best of the best and worst of the worst law firm crisis management war stories to an audience of mostly senior legal marketing pros at Greenberg Traurig’s Miami office.
The program was moderated by Don Silver, who led off with a brief primer on the top 10 ways that law firms can prepare themselves for and manage through a crisis. The plan was to have Julie and Paul share a couple of examples of law firm crises they had covered in the past, but the discussion quickly turned into a roundtable with full audience participation.
Lessons learned for speakers and moderators: Always be aware of what your audience wants. That’s why the program was almost immediately opened up for member participation and the planned case study exorcise was set aside.
Those wishing to become involved in LMA’s South Florida CityGroup can contact Co-Chairs Jennifer Clarin of Boardroom Communications (954) 370-8999 or Susan Greene of Becker & Poliakoff (954)985-4124.