Tue 24 Jan 2012
Carnival Cruise Lines Under Crisis PR
Posted by boardroompr under Crisis Communications, Public Relations
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“Micky Arison should take ownership and get in front of the story,” said Boardroom’s president, Julie Talenfeld, in response to how Costa and Carnival should have responded to the Jan. 13th deadly accident. The current PR approach has both Costa and Carnival’s Doral headquarters under fire – especially after reports of the company offering shipwreck survivors a 30% discount on their next cruise. Media around the world has picked up the story – giving Carnival yet another crisis. CBS Morning show expressed amazement at the offer and the New York Post branded it as “tactless.”
The Miami Hearld reached out to our very own, Julie Talenfeld, for her expert advice and was quoted in today’s article, “Carnival Cruise Lines faces a hostile PR tide.” Click here to read full article.
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