Mon 21 Jul 2014
By Julie Talenfeld
LeBron James’ decision regarding where to take his talents this time around was the news story that transfixed the country – including media relations and marketing communications professionals. When and how it broke provided P.R. professionals and their clients several lessons in how to share big news, especially compared to how The Decision, Part II went down four years ago.
This had all the trappings of a crisis communications dust-up in need of a P.R. pro skilled at diffusing bad situations. Fans of the Miami Heat and the Cleveland Cavaliers over the past few weeks all sat breathlessly awaiting James’ word. Where would LeBron go? How would he announce it? Who would he upset this time?