As a South Florida public relations, social media and marketing communications firm, we’re struck by the British Monarchy’s resilience. Just a few years ago, Prince Charles was chided by his countrymen and media worldwide for divorcing Princess Diana and marrying Camilla, the Duchess of Cornwall. Brits were questioning the cost of maintaining the royal family – in the hundreds of millions of dollars. The once-proud royal family, sadly, was tabloid fodder.
Then this week, Queen Elizabeth II celebrated the 60th anniversary of her accession to the throne with thousands of adoring Brits and international spectators lining the streets of London.
All, it seems, was forgiven and forgotten. Pride has been restored.
It’s a compelling and striking statement about the resilience of timeless brands – and the willingness of people to cherish and embrace their traditions.
This hasn’t come by accident. The royal family has been relatively low-key – or at least not presented in an ill-light – of late. Prince Charles’ and the late Princess Diana’s sons have done the crown proud. Both William and Harry serve in the military; in fact, military duties forced both to miss early Jubilee ceremonies. William’s marriage in 2011 to Kate Middleton wowed audiences and followers worldwide.
The Queen, Camilla and Kate seem warm and family-like when appearing in public. And when Prince Philip was admitted to the hospital this week, the show and fanfare went on. One commentator noted how the Queen was smiling – even though her husband was ailing.
“She puts on a brave face” said another commentator.
The lesson is clear: Crises come and go. Behave poorly, and people may turn against you, your company or your brand. But behave well, and personas, brands and corporate identities can be restored – if you’re resilient and patient.