Wed 5 Feb 2014
by Julie Talenfeld
It’s been a big week for bold steps by large corporations – and compelling case studies for South Florida P.R. firms, business owners and social media savvy companies. First, the week the Sochi Games are to begin, Olympic sponsor AT&T went public denouncing Russia’s laws against homosexuality. The company, which is not sponsoring the winter games, but sponsors the U.S. Olympic Committee, urged others to follow suit. Then, less than 24 hours later, CVS announced it would stop selling tobacco later this year. Both face potential economic, public-opinion and crisis communication fall out from their decisions. Both said, ‘So what…?’
“Put simply, the sale of tobacco products is inconsistent with our purpose,” wrote Larry J. Merlo, president and CEO of CVS Caremark, in a press release. The company took the message to social media, too. Its Facebook includes a cigarette with the red slash.