Terry Frank, a VP at BankAtlantic was featured in a recent Miami Herald Balancing Act column.  Boardroom Communications arranged the interview, encouraged the photo, worked out the logistics – and behold, a great pre-Father’s Day story.  A good story reflects well on the client – it doesn’t have to say “We’re great!” for readers to get that impression.  This story makes that statement.

Please click on the image to read the full article.

In Florida’s Super Lawyers 2011 issue coming out this Sunday, Boardroom client, Howard Talenfeld, is featured for his ongoing work and dedication to help many of Florida’s foster children and others in need. Howard is a partner at the law firm of Colodny, Fass, Talenfeld, Karlinsky & Abate. He has built a remarkable record of reforming Florida’s foster care, juvenile delinquency and mental health systems, while winning large class action and individual verdicts and settlements on behalf of children and adults injured while in those systems. Boardroom congratulates Howard for his hard work and is happy to spread the word.

To read the article, click here.

In a tough economy, businesses everywhere are looking for new ways to stay alive – including nurseries. Flamingo Road Nursery and Farmers Market was recently included in a round up story about innovative ways that nurseries are bringing in more business. Jim Dezell, owner of Flamingo Road, has introduced a farmers market and deli, and uses novelty items, such as double-yolk eggs, to lure in new customers. Coupled with free gardening classes and festivals throughout the year, Dezell says that his business is thriving more than ever before.

Recognizing what sets our clients apart from their competition has made Boardroom Communications a successful public relations agency for more than 21 years. We spotted the booming trend of nurseries in South Florida and capitalized on it by including Flamingo Road Nursery and Farmers Market in the article.

Click here to read the full story.

Don Silver, COO of Boardroom Communications, was recently quoted in a Miami Herald article providing insight to the growing luxury magazine industry in South Florida. According to the article about 77 magazines across Florida have folded since 2008, however South Florida magazines have found their savior­­— affluent readers. Luxury lifestyle magazines have elicited a variety of techniques and media platforms. For example, Latin Trade Magazine holds the Bravo Business Awards, an event that hones in on its target audience. Cravings South Florida, a chic women’s magazine that launched in 2009, has created a radio show on 790 AM. Cravings has also added a wedding section to its publication and has created a preferred customer card, named “Cravings Card,” to get its name out to readers. Ocean Drive and Miami Magazine have already invested in apps for the iPad and the iPhone— despite the hefty 25,000 to 100,000 price tag. And just this March, Plum TV launched its luxury magazine titled, Plum Miami.

Having worked with many luxury lifestyle magazines, Mr. Silver shed light on the ongoing changes with lifestyle publications, emphasizing the transition of relying on luxury real estate to displaying South Florida’s thriving culture of art, fashion, food and entertainment. “In the days of luxury condo parties, that was a whole industry for these luxury publications,” said Silver. “That crashed and burned and fell off a cliff.” 

The template that has lead these luxury magazines to stay afloat despite the economic woes facing the industry today is targeting the wealthy, and do so by engaging readers across various platforms.

In O’Dwyer’s May issue Boardroom Communications was included in the Top U.S. independent PR firms.  O’Dwyer’s is the nation’s leading public relations and marketing communications publication. Each month the magazine focuses on a specific industry and informs readers of current trends, marketing strategies and industry related issues. This month’s issue will exhibit the top PR firms in the U.S. and arrange the information in a double-sized issue that will rank PR firms by the total net fees, PR specialty, geography, percentage gainers, and more. Boardroom Communications was honored to be ranked as one of the top PR firms in the U.S. in this issue.

Boardroom Communications, one of South Florida’s leading full-service public relations and marketing firms, recently participated in The Broward Outreach for the Homeless Hope Tote Project. Members of the firm donated shampoo, socks, soap toothbrushes, deodorant and other toiletries to fill the purple Hope Totes distributed by the center.  The center’s aim is to reach out to the homeless and needy to provide food, shelter, and other basic necessities through donations and proceeds from their thrift store. 

Julie Silver Talenfeld, a former journalist and founder of Boardroom Communications, was honored last night as a Distinguished Alumni by the University of Florida College of Journalism and Communications.

Julie graduated from UF’s Department of Telecommunications in 1984. She went on to a successful career in television and radio news, before launching Boardroom Communications in 1989. Today, the public relations and marketing agency is one of Florida’s leading communications firms. 

“Julie is one of the most dynamic, forward-thinking and successful communications professionals in the state of Florida,” said John Wright, Dean of the College of Journalism and Communications. “She’s also a wonderful person with an engaging and positive personality. I’m proud that she is an alumna of the College of Journalism and Communications and a former student of mine.”

Joining Talenfeld as Distinguished Alumni were Mitchell J. Habib (Advertising, 1982), Skip Perez (Journalism, 1969), and Sara Sidner (Telecommunications, 1985).

Julie Talenfeld & Dean Wright

In the course of representing Florida trade associations and not-for-profits, Boardroom Communications gets involved with virtually every facet of their public relations, public and legislative affairs, search engine optimization , marketing and advertising.  Today, we are kicking off a legislative affairs email marketing campaign reaching one million Florida voters twice, encouraging respondents to click through so their elected officials receive a personalized email demanding reform of the insurance laws.  Stay tuned for the results, which will be tabulated over the next two weeks.  We would like to thank our partner, Equilibrix for providing the list acquisition and email marketing technology and to Mark Holmes for his work on the landing page.

This month, Aventura Magazine featured Boardroom Communications’ founder and president, Julie Talenfeld, in its “Aventurist” column. The article gives an inside look at Julie’s accomplishments, from launching Florida’s first statewide business radio show at the age of 22 to becoming a finalist for South Florida Business Journal’s Businesswoman and Company of the Year. Julie has been a leader in the communications industry since before her graduation day at the University of Florida. “I’m a news junkie,” states Julie. “Whether it’s CNN, CNBC, the Huffington Post or the New York Times, I’m fully engaged 24/7.”

Click on the image below to read the full article.  

Boardroom Communications’ publicists recently participated in the 2011Mercedes-Benz Corporate Run, an annual event that aims to boost individual and company morale. Six Boardroom members walked and ran in the 5K race throughout downtown Fort Lauderdale: COO Don Silver, Executive VP Todd Templin, Senior VP Caren Berg, Account Executives Lauren Simo and Michelle Friedman, and Digital Media Specialist Estee Pinzon.

This year’s event beneficiary was the American Red Cross, a non-profit organization that offers health and safety programs, disaster relief, international services and service to the armed forces and to the residents of Broward, Miami-Dade and Monroe Counties. Boardroom’s Corporate Run Team Leader, Todd Templin, also serves on the board for this organization.