Thu 24 Jan 2013
PR is a lot like farming. At Boardroom Communications we cultivate the field (or in our case reporters), plant the seeds (story ideas) and then hope for a good harvest. It’s time consuming and sometimes our efforts pay off, but sometimes they don’t.
What clients must understand is that no story is too small and no reporter too insignificant. Case in point, many months ago we placed a small story in a local daily newspaper on one of our clients – VooDoo BBQ — and how they were tapping overseas investors to grow their restaurant business in South Florida.
A reporter with a national publication spotted the story and decided to make it into a bigger trend piece. He put out an inquiry and we responded, not realizing that he was basing his story on the one Boardroom had gotten placed months earlier.When we spoke, we both realized where the seed for the story had originally been planted and by whom. We worked with this national reporter, getting him the interviews and information he needed, and a few months later a story appeared in Inc. Magazine.
For a public relations professional, that’s truly a bountiful harvest.