Firm News

Boardroom Communications has announced several new clients for the New Year, including four real estate developments. This is an industry that has struggled in the past, but its comeback continues to bring in new business and signifies that 2014 might just be the best year for business for Boardroom since before the 2008 economic downturn.

Included in Boardroom’s new real estate client list are:
The Peninsula on the Intracoastal: located in Boynton Beach, this property offers 70 beautiful waterfront condominiums and townhomes with remarkable views. (more…)

Boardroom Communications, a leading South Florida public relations firm whose Luxury Condominium P.R. Team has represented some of the most successful condos and condo-hotels in the market, will sponsor the upcoming Urban Land Institute symposium.

The ULI SE Florida / Caribbean Miami Condo Market Symposium will be held on Tuesday, October 29 from 8 a.m. until 11:45 a.m. at the Four Seasons Miami.

The event will explore the resurgent South Florida condominium environment. Since the 2008 real estate crash and recession, the Miami, Fort Lauderdale and Boca Raton condominum markets have returned to and exceeded pre-market crash conditions. More than 250 real estate development leaders are expected to attend.


Julie Talenfeld, founder and president of South Florida public relations, marketing, social media and advertising firm Boardroom Communications, has been named to the list of 2013 Influential Business Women by the South Florida Business Journal. She is one of 25 women in Broward, Miami-Dade and Palm Beach counties whose work has made a difference in the business and civic communities.

A special section will appear in the newspaper’s July 26 edition, and honorees will be recognized at a September 13 event at the Westin Diplomat Resort and Spa in Hollywood.

According to the Business Journal: “This program honors your strong record of leadership, performance and innovation in your industry, plus meaningful community involvement.”


On April 17, more than 200 people gathered at the Marriott Harbor Beach Resort and Spa in Fort Lauderdale for the 3rd annual Community Champions event. South Florida Public Relations professional Julie Talenfeld and her husband Howard were honored as the “Community Champions Couple” and received special recognition as top fundraisers.

The Community Champions event honors outstanding local leaders who are not only successful in their professions but are champions in giving back to our community. Deliver the Dream is a South Florida-based nonprofit that organizes retreats for families experiencing a serious illness or crisis.

The tropical-themed event included a silent auction, inspirational videos and an awards presentation. Several members of the Boardroom team were in attendance, and were even the winners of a Blue Martini happy hour auction prize! The Boardroom publicists also made individual donations, which will help supply snacks for a teen night on a retreat.

For more information, visit

The Mercedes Benz Corporate Run was held Thursday night in downtown Fort Lauderdale.  The annual event attracted more than 7,000 people from nearly 260 different companies, including the publicists from Boardroom Communications.  But this year was a little different.  Early in the day, the National Weather Service issued a tornado watch for all of South Florida, and about an hour before race time, the skies over downtown Fort Lauderdale turned black and ominous.  But that didn’t deter our determined group.

We ran (and walked) in the rain. We did it as a team, even crossing the finish line together, which wasn’t unusual because so much of what we do is about working as a team.  So even as the rain continued to come down while we made our way across the 5k course, and some of the streets flooded, we were laughing and having a great time.  It’s true what they say, a little rain never hurt anyone.

Click here to see more photos from the race!

Boardroom Communications hosted a joyous party for University of Florida College of Journalism and Communications alumni. More than 75 people attended the “Hello Goodbye”-themed party held at the home of Julie Talenfeld, UF84 alum and president of Boardroom Communications.  The party was an opportunity for local Gators to welcome Diane McFarlin as the new dean of the UF J-School, and to bid farewell to Dr. John Wright and to thank him for his years of service to the school. This is the second time Julie and her husband Howard hosted a UF alumni event with the firm.

Among the guests were WPLG-TV longtime anchor Kristi Krueger, WPLG-TV reporter Jeff Weinsier and WPBT-TV President Rick Schneider, along with Director of Public Affairs and Business Development of Blue Cross and Blue Shield of Florida Doug Bartel, and Nova Southeastern University Director of Public Affairs Julie Spechler.

Thank you to everyone that came to help us welcome Dean McFarlin to the College of Journalism and Communications. We are also very grateful for all of Dr. Wright’s years and commitment to the University of Florida, and we wish him the best in this next chapter.

It was great to see new and old friends and to celebrate UF. As always, IT’S GREAT TO BE A FLORIDA GATOR!

As the sun set in North Miami Beach on Feb. 28, potential buyers and city officials gathered to cut the ribbon on the sales center for the two-tower Marina Palms Yacht Club & Residences project.

Throughout the night, almost 800 people came to celebrate the opening of the 10,000 square-foot sales center containing a full-size unit complete with furnishings.

Among the party goers was WPLG Channel 10 reporter Janine Stanwood.

There was great food, upbeat music, plentiful drinks and luxurious yachts , all which led to seven units sold at the event itself.

Party sponsors include Ferretti Yachts, South Florida Luxury Guide, Bartenura and Yates Magazine.

Once completed, Marina Palms Yacht Club & Residences will be the first luxury condominium and full-service marina/yacht club development in Miami-Dade County in more than 20 years. Developed by affiliates of The DevStar Group and The Plaza Group, the two residential towers each will have 25 floors with a combined 468 condo units. The marina and yacht club will offer concierge service and 112 slips with mooring for yachts in excess of 90 feet.

To see some more photos from the event visit the Boardroom Communications’ Facebook page!

Boardroom client Bal Harbour Shops is featured in this week’s Miami Herald Business Monday.

Opened in 1965 by retail visionary Stanley Whitman, the luxury retail center has withstood the test of time and is now evolving to keep up with the changing marketplace.

The article notes that last year the International Council of Shopping Centers found Bal Harbour Shops to be the most productive luxury shopping center in the world.

Today, Whitman, who is 94, still comes to work several times a week, but the day-to-day responsibilities for running Bal Harbour Shops and plans for expansion fall to his heirs, son Randy and Grandson Matthew.

More than 200 judges, attorneys, business professionals and child advocates attended last night’s Florida’s Children First (FCF) Broward Child Advocacy Awards and Reception, with a record breaking $125,000 raised so far! This marks the most successful FCF event to date.

FCF is the state’s premier child advocacy organization, and the event served to raise awareness and funds for the organization and its mission. Among this year’s inspiring honorees were children’s issues writer Carol Marbin Miller of the Miami Herald, Kirk Brown from Handy, Inc., Children’s Advocate Anne Alper, as well as Youth Honorees Brandon Burke, Breon Callins and Kaydrin Herbert.

A non-profit organization, FCF seeks meaningful and sustainable improvements in all child-serving systems, with a special emphasis on the foster care system. The organization is based in Coral Springs and has offices in Tampa and Jacksonville, and works all over the state. For more information, visi

As a former reporter who spent nearly 30 years on the other end of public relations pitches, I am often asked by colleagues what’s the best way to pitch a reporter?

The other day I overheard  someone in our office ask a reporter: “Did you get my press release?” When the answer she got was “Yes,” she said “Thanks” and hung up!

I turned and asked: “Did you ask if they planned to send a crew or someone to do the story?” “No,” was the reply.

When pitching reporters, it’s always good to be succinct and to the point since they are probably juggling several things at once. But it’s also important to establish enough of a rapport so that they will be more willing to take your call and talk to you long enough to gauge their interest.

While you can’t create a relationship with every reporter, there are several things you can do to ensure that your chances of getting a client in the news are more successful.

First: make sure the pitch is tailored to the medium you are pitching. I pitch a story differently to a business publication than I do to a lifestyle magazine. For a business publication, I focus on the dollars and cents aspect.

So, for example, when pitching a restaurant I might focus on its move into the marketplace, where the seed money came from, how many new people it will employ, what square footage it will take.

But if pitching to a lifestyle publication or blog I would shift my pitch to the type food served, are hamburgers and yogurt the new trend? What about the atmosphere? Who is their clientele? Are they frequented by celebrities?

While press release blasts have their place, I always follow up with the reporters who I know would be interested, just in case they missed it. It also gives me a chance to speak with them and perhaps suggest another angle they might not have thought of.

The key to that call is to listen first to how they are responding. Do they sound rushed? If they are and you keep pushing, then you are just going to irritate them. Did they simply say no, and you kept at it? The key here is, as Kenny Rogers once sang, to know when to hold them and know when to fold them.

Once my client’s news has been reported, I always tweet the story with a link to one or several of the media outlets that have written the story. It’s good for the client and gives a little shout-out to the reporter. I often do the same with LinkedIn and other social media.

Journalists may come and go, but you never know where they might land. And, more importantly, when you might need them again.  Approach them with the idea that you are creating a relationship that will endure the test of time, regardless of where they, or you, might end up working one day.

Susan Miller
Senior Account Executive
Boardroom Communications

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