While referrals are the lifeblood of most legal practices, an increasing number of new clients find attorneys by searching online.
That’s why so many of our clients ask us to help them with Search Engine Optimization (SEO), in order to be ranked highly in search engine results, leading to more Website visits and ultimately more new clients.
Here are three ways attorneys can improve their Website’s SEO ranking:
1. Get high-quality links back to your Website.
When we get clients editorial coverage, we encourage the media outlet (especially the online version) to link back to our client’s Website. This helps the reader find a resource quickly, and it also helps our client move up in search engine rankings.
Other ways to get high-quality links include writing a blog post on your own blog and including your Website, and writing articles and guest columns for other Websites and blogs with a link to your Website.
2. Include relevant keywords in everything you do online.
Your Website and blog should include the keywords, or search terms, that prospects use to find you online.
Certain Social Media sites, especially LinkedIn profiles, are very highly ranked in many search engines, including Google, and should contain the appropriate keywords.
Be aware that your text needs to be realistic. ”Keyword stuffing,” in order to show up highly in search engine results, is unprofessional.
3. Consider using visuals.
While legal practices aren’t considered as visual as consumer product companies, the fact is that search engines love video and images, and show that love by ranking video and image content highly.
Get creative by using video testimonials, press coverage, infographics and more.
Implementing these three tips will help your Website move up in search rankings, and have more prospects find your business.
To learn more about how SEO can help your business, sign up for a free SEO Analysis from Boardroom Communications. You can get it here.