Law / Professional Services Marketing

On January 21, Boardroom’s COO Don Silver will speak to the Miami Beach Bar Association on the traditional and online options for fine tuning the marketing and development of a legal practice. He will be discussing public relations, social media, web marketing and traditional relationship development techniques for today’s complex marketplace.


by Donald Silver

Does this sound familiar? You’ve paid good money to a public relations firm, and it’s been a few months. You’re disappointed. You expected more media coverage, fame and fortune.

The P.R. firm seems to be doing the right things. What happened? Here are some reasons why you haven’t seen the success you expected:

1. We had different expectations. One of the most important jobs that a P.R. firm has is to manage the client’s expectations. When a new client comes to us and says his goal is to get his company into the Wall Street Journal this month, our job is to explain the likelihood of that happening (probably not this month, but maybe in the next six months), and to lay out a realistic plan about what can be accomplished each month. Remember, these are expectations, not guarantees. When we work with the media, even stories that are slated to be published or broadcast get bumped. In addition, we are competing for clients against some firms who will say anything to get a sale, and promise the world to clients.


Boardroom’s COO Don Silver was featured in the October 2013 issue of the Broward County Bar Association’s publication, the Barrister, for his advice on how to best utilize social media to enhance a legal practice.

Read the entire article here: October 2013 Barrister Don Silver

By Julie Talenfeld

South Florida public relations, advertising and social media marketing firms and communications agencies – in fact, those doing exceptional client work anywhere – know a few simple rules for website engagement: Content must be constant, current and on topic.

What does this mean? If you want your blog to get indexed by the search engines (a process called search engine optimization, or SEO) and then found and read by prospective customers, your content must be…


By Don Silver

If you’re a Boca Raton lawyer, a Fort Lauderdale accountant, a Miami retailer or even a South Florida public relations agency owner, executive or associate, you’re most likely on LinkedIn. As the most professional of social media sites, LinkedIn is considered a critical place to connect with others in business. 

LinkedIn has been growing rapidly, and celebrated its tenth anniversary in May, 2013, with over 225 million members worldwide.

In late 2012 and throughout 2013, LinkedIn began rolling out new features and functionality within LinkedIn Profiles. One feature that we’re excited about is the ability to add video and other work materials to personal LinkedIn profiles.

Boardroom Communications recommends the use of video for attorneys and other service providers.

In our blog post, Why Every Business-to-Business Company Should Be Using Video, we explained the reasons why we are so confident that video can help businesses, including search engine optimization and sharing options.


By Don Silver

We’ve all seen the wild and crazy product videos that have gone viral, and yes, product companies have been at the forefront of video use in marketing activities.

Today, video is important to all businesses. Businesses are getting more and more creative with the use of videos, and creating video from speaking engagements, products demonstrations, customer testimonials, interviews with key employees, training, and more.

If you are a business-to-business company, and you’re on the fence about including video in your marketing activities, consider the following:

• 65 percent of executives say they visit websites of vendors after watching their online videos, according to a Forbes Insights white paper.

In 2012, video use increased to 70% of companies doing B2B marketing, up from just 52% in 2011, the highest increase of any content category, according to a report from the Content Marketing Institute.

• Videos were considered “effective” by 58% of B2B marketers, in terms of the confidence in particular marketing techniques, according to a report from the Content Marketing Institute.

At Boardroom, where we work primarily with business-to-business companies, we have long realized the value of video. Every day, in fact, video becomes more important.

Here are some additional facts that shine a bright light on the use of video:


While referrals are the lifeblood of most legal practices, an increasing number of new clients find attorneys by searching online.

That’s why so many of our clients ask us to help them with Search Engine Optimization (SEO), in order to be ranked highly in search engine results, leading to more Website visits and ultimately more new clients.

Here are three ways attorneys can improve their Website’s SEO ranking:

1. Get high-quality links back to your Website.

When we get clients editorial coverage, we encourage the media outlet (especially the online version) to link back to our client’s Website.  This helps the reader find a resource quickly, and it also helps our client move up in search engine rankings.

Other ways to get high-quality links include writing a blog post on your own blog and including your Website, and writing articles and guest columns for other Websites and blogs with a link to your Website.

2. Include relevant keywords in everything you do online.

Your Website and blog should include the keywords, or search terms, that prospects use to find you online.

Certain Social Media sites, especially LinkedIn profiles, are very highly ranked in many search engines, including Google, and should contain the appropriate keywords.

Be aware that your text needs to be realistic.  ”Keyword stuffing,” in order to show up highly in search engine results, is unprofessional.

3. Consider using visuals.

While legal practices aren’t considered as visual as consumer product companies, the fact is that search engines love video and images, and show that love by ranking video and image content highly.

Get creative by using video testimonials, press coverage, infographics and more.

Implementing these three tips will help your Website move up in search rankings, and have more prospects find your business.

To learn more about how SEO can help your business, sign up for a free SEO Analysis from Boardroom Communications. You can get it here.

What do you get when you have a compelling need to help Broward’s less fortunate combined with great sponsors, 200 charitable individuals and Academy Award and two-time Golden Globe winning producer Jon Landau?  Answer:  A fantastic morning with great networking and a jaw-dropping behind the scenes look at the making of the movie, Avatar.

Mr. Landau helped Legal Aid of Broward County fill the room and set the mood to have everyone think of others in our community that need the services of a lawyer, but can’t afford one.  He flew back from the west coast, drove to his home in Islamorada and drove to Fort Lauderdale to lend a helping hand.  And did he accept an honorarium for his time?  Absolutely not! After telling attendees the importance of charity, he took out his checkbook and made a donation of his own.

Boardroom CEO Don Silver is a past Chairman of the LAS Executive Council and encourages everyone to stop by Legal Aids Plantation headquarters on 441 for a personalized tour.  Visit for more information.

Kudos to the LAS development team including Kathleen Thomsen, Melisa Malone and Jenel Palma;, Jean Mignolet and the Bridge to Justice Committee, Adele Stone and Jesse Diner for inviting the Laundeus   and to Florida Bar President-Elect Eugene Pettis, for attending and sharing his remarks with the crowd.

Proceeds from the event benefit more than 10,000 children and families served by LAS and CCLA and the 140 Broward not-for-profits and social services agencies that Legal Aid serves each year.

By Don Silver

Hats off to South Florida attorney, Lara Edelstein of United Auto’s Office of the General Counsel for providing the first of a weekly series of appellate case profiles being featured by the Daily Business Review.  This Miami attorney understands the importance of good PR in spreading the word to her key audiences including Florida attorneys, judges, the insurance industry and her employer, United Automobile Insurance Company.

Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb Shareholder Howard Talenfeld was interviewed on June 12, 2013 by Miami TV Channels 4 (CBS) and 7 (WSVN) regarding 4-year-old Antwan Hope, who was found dead on Monday.

Antwan was previously removed from his mother’s care after she tried to suffocate him with a pillow in 2011. Although relatives strongly cautioned against returning the child to his mother, she was allowed an unsupervised visit this past weekend.

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