Law / Professional Services Marketing

By Don Silver

Hats off to South Florida attorney, Lara Edelstein of United Auto’s Office of the General Counsel for providing the first of a weekly series of appellate case profiles being featured by the Daily Business Review.  This Miami attorney understands the importance of good PR in spreading the word to her key audiences including Florida attorneys, judges, the insurance industry and her employer, United Automobile Insurance Company.

Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb Shareholder Howard Talenfeld was interviewed on June 12, 2013 by Miami TV Channels 4 (CBS) and 7 (WSVN) regarding 4-year-old Antwan Hope, who was found dead on Monday.

Antwan was previously removed from his mother’s care after she tried to suffocate him with a pillow in 2011. Although relatives strongly cautioned against returning the child to his mother, she was allowed an unsupervised visit this past weekend.

By Don Silver

LMA and AMA joined together last night in the Fort Lauderdale offices of Fowler White Boggs to present a roundtable discussion on intellectual property issues impacting marketers. The three-member panel of attorneys did not disappoint.

Led by Board certified intellectual property attorney Sam Lewis of Feldman Gale, and legal panelists Neil Kodsi and David Barman, the panel discussed everything from sharing articles on Facebook to the use of stock photography on websites.

Everything grew silent when we learned about aggressive copyright and trademark trolls using advanced tools to identify those who are infringing on their clients’ intellectual property rights.  Many learned have been infringing without knowing it.

Sharing articles, social media and blog posts using “share” buttons is perfectly alright, but copying and pasting the same copy is not.  Photos and images are probably the most infringed intellectual property.  Many web developers find images online without paying for them and eventually get caught.  Getty Images was cited as the most aggressive enforcer.

What’s typical, you receive a certified letter from a law firm demanding you remove an image or article from your website, seeking monetary damages ranging from $500 to millions.  Many think they are in the clear because they left the image selection to their web developers.  Wrong!  You are all in it together.  Anyone in the chain of evidence can be held responsible.  So, why are so many companies paying the money to settle these claims?  It’s because the minimum cost (per side) to litigate intellectual property claims exceeds $200,000.

The only consensus in the room was, that we need to plan more programs that will help South Florida’s corporate and legal marketers avoid costly intellectual property infringement claims.

Boardroom Communications is proud to support the Legal Marketing Association– to learn more about the LMA and its programming, please contact Boardroom Vice President Jennifer Clarin.

South Florida Luxury Guide hit the newsstands with its May issue and Boardroom client Marina Palms had an entire page spread on its sales center grand opening party!

The magazine showcased 10 photos from the event featuring party guests and the newly opened 10,000 square-foot sales center containing a full-size unit complete with furnishings by Steven G.

Throughout the evening, more than 800 guests came to enjoy the festivities.

South Florida Luxury Guide was among the event’s generous sponsors.

Once completed, Marina Palms Yacht Club & Residences will be the first luxury high-rise project and full-service marina/yacht club development in Miami-Dade County in more than 20 years. Developed by affiliates of The DevStar Group and The Plaza Group, the two residential towers each will have 25 floors with a combined 468 condo units. The marina and yacht club will offer concierge service and 112 slips with mooring for yachts in excess of 90 feet.

This week, Boardroom Communications client David Singer kicked off the 2013 Jail & Bail at the first organizational luncheon held at the Airport Sheraton in Fort Lauderdale. Now in its 23rd year, Jail & Bail has raised more than $3 million benefitting the American Cancer Society. This year’s esteemed honorary chair is former Florida Governor Charlie Crist.

The event has developed its own unique mechanism for raising money, while the participants have a great time doing it. David picks people to form his “parole board.” Volunteers on the parole board may have their worst enemy or best friend arrested and thrown in jail for this good cause. The jailbirds make calls from jail (in the lobby of the Airport Sheraton) to get ACS pledges. If they meet their bail, they get out. Many are having such a blast, they don’t want to go! This year, Singer has targeted a goal of $200,000.

Jail & Bail 2013 will take place June 18-21.

On April 4th, 2013 Florida Alimony Reform (FAR), an organization created to change the state’s antiquated alimony laws, helped push through Senate Bill 718.

Sponsored by Republican Senator Kelli Stargel, the Florida Senate voted 29-11 in favor of the bill, which eliminates permanent alimony, replacing it with bridge-the-gap, rehabilitative, or durational alimony to consistently ensure swift resolution for families.

“I agreed to sponsor this alimony reform legislation, because I believe we need a fair way to deal with this very emotional issue,” said Senator Stargel. “As we have gone through this process we have tried to make the bill address the concerns of many people.  Many agree that the current system is broken and bad for families, especially those with children. This bill creates guidelines for our judges to follow, but maintains judicial discretion.”

This week the bill will go to the House Floor for a vote and passage, and then to the Governor for signature.  Boardroom is proud to play an important part in this process.

Follow Florida Alimony Reform on Facebook to track the updates!

The legal marketing and advertising landscape in Florida is constantly evolving, especially in light of the Florida Supreme Court’s ruling on lawyer advertising and its new limitations. Attorneys and legal marketers need to be aware of these changes and the potential impact on marketing efforts across the state.

On Thursday, April 25 at 11:30 a.m., the Legal Marketing Association, Southeast Chapter’s South Florida City Group, along with the Tampa Bay and Orlando City Groups, are hosting a video conference at Carlton Fields’ Miami office addressing the changes to the Florida Bar’s advertising rules.

Panelists Thomas R. Julin with Hunton & Williams LLP and Mac Richard McCoy and Joseph H. Lang, Jr., shareholders with Carlton Fields, will share their insights into the Florida Bar’s new rules and what they mean to law firm marketers .

As legal marketing and public relations experts, Boardroom takes an active role in the Legal Marketing Association. This seminar is an essential for anyone wanting to market themselves in Florida—and a must-attend event.

For more information, please contact Boardroom Vice President Jennifer Clarin, who currently serves as immediate past chair of LMA’s South Florida City Group.  We hope to see you there!

One of the biggest issues legal marketers face today is getting their attorneys to focus on business development.  Attorneys are great at honing their legal skills and substantive experience, but not at rainmaking. With business development responsibilities shifting from a few key rainmakers to every attorney at the firm, it is imperative for attorneys to know about trends in business development and how to avoid common mistakes in the pursuit of new business.

On Thursday, March 7 at 11:30 a.m., the Legal Marketing Association, Southeast Chapter’s South Florida City Group is hosting an event at Becker & Poliakoff’s Coral Gables office addressing trends in business development. Tracy LaLonde, partner with Akina Corporation, will provide insights into current marketplace buying trends for legal services and provide useful tips for legal marketers to bring back to engage and enable their attorneys to go after business.

As legal marketing and public relations experts, Boardroom believes that business development techniques are essential for attorneys to continuously perfect so that they can be rainmakers at their firms. This will be an informational seminar with great takeaway suggestions that can be used across industries.

For more information, please contact Boardroom Vice President Jennifer Clarin, who currently serves as immediate past chair of LMA’s South Florida City Group.  We hope to see you there!

More than 200 judges, attorneys, business professionals and child advocates attended last night’s Florida’s Children First (FCF) Broward Child Advocacy Awards and Reception, with a record breaking $125,000 raised so far! This marks the most successful FCF event to date.

FCF is the state’s premier child advocacy organization, and the event served to raise awareness and funds for the organization and its mission. Among this year’s inspiring honorees were children’s issues writer Carol Marbin Miller of the Miami Herald, Kirk Brown from Handy, Inc., Children’s Advocate Anne Alper, as well as Youth Honorees Brandon Burke, Breon Callins and Kaydrin Herbert.

A non-profit organization, FCF seeks meaningful and sustainable improvements in all child-serving systems, with a special emphasis on the foster care system. The organization is based in Coral Springs and has offices in Tampa and Jacksonville, and works all over the state. For more information, visi

Please join Florida’s Children First February 28, 2013, as the organization honors child advocates in the Broward area and raises awareness for child welfare issues.

The reception will take place at the Tower Club from 5:30-7:30pm. Business casual attire. Heavy hors d’oeuvres and refreshments will be served.

RSVP HERE. For more information, call 954-796-0860 or email

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