Law / Professional Services Marketing


By Don Silver

If you’re a Boca Raton lawyer, a Fort Lauderdale accountant, a Miami retailer or even a South Florida public relations agency owner, executive or associate, you’re most likely on LinkedIn. As the most professional of social media sites, LinkedIn is considered a critical place to connect with others in business. 

LinkedIn has been growing rapidly, and celebrated its tenth anniversary in May, 2013, with over 225 million members worldwide.

In late 2012 and throughout 2013, LinkedIn began rolling out new features and functionality within LinkedIn Profiles. One feature that we’re excited about is the ability to add video and other work materials to personal LinkedIn profiles.

Boardroom Communications recommends the use of video for attorneys and other service providers.

In our blog post, Why Every Business-to-Business Company Should Be Using Video, we explained the reasons why we are so confident that video can help businesses, including search engine optimization and sharing options.

(more…)


By Don Silver

We’ve all seen the wild and crazy product videos that have gone viral, and yes, product companies have been at the forefront of video use in marketing activities.

Today, video is important to all businesses. Businesses are getting more and more creative with the use of videos, and creating video from speaking engagements, products demonstrations, customer testimonials, interviews with key employees, training, and more.

If you are a business-to-business company, and you’re on the fence about including video in your marketing activities, consider the following:

• 65 percent of executives say they visit websites of vendors after watching their online videos, according to a Forbes Insights white paper.

In 2012, video use increased to 70% of companies doing B2B marketing, up from just 52% in 2011, the highest increase of any content category, according to a report from the Content Marketing Institute.

• Videos were considered “effective” by 58% of B2B marketers, in terms of the confidence in particular marketing techniques, according to a report from the Content Marketing Institute.

At Boardroom, where we work primarily with business-to-business companies, we have long realized the value of video. Every day, in fact, video becomes more important.

Here are some additional facts that shine a bright light on the use of video:

(more…)


While referrals are the lifeblood of most legal practices, an increasing number of new clients find attorneys by searching online.

That’s why so many of our clients ask us to help them with Search Engine Optimization (SEO), in order to be ranked highly in search engine results, leading to more Website visits and ultimately more new clients.

Here are three ways attorneys can improve their Website’s SEO ranking:

1. Get high-quality links back to your Website.

When we get clients editorial coverage, we encourage the media outlet (especially the online version) to link back to our client’s Website.  This helps the reader find a resource quickly, and it also helps our client move up in search engine rankings.

Other ways to get high-quality links include writing a blog post on your own blog and including your Website, and writing articles and guest columns for other Websites and blogs with a link to your Website.

2. Include relevant keywords in everything you do online.

Your Website and blog should include the keywords, or search terms, that prospects use to find you online.

Certain Social Media sites, especially LinkedIn profiles, are very highly ranked in many search engines, including Google, and should contain the appropriate keywords.

Be aware that your text needs to be realistic.  ”Keyword stuffing,” in order to show up highly in search engine results, is unprofessional.

3. Consider using visuals.

While legal practices aren’t considered as visual as consumer product companies, the fact is that search engines love video and images, and show that love by ranking video and image content highly.

Get creative by using video testimonials, press coverage, infographics and more.

Implementing these three tips will help your Website move up in search rankings, and have more prospects find your business.

To learn more about how SEO can help your business, sign up for a free SEO Analysis from Boardroom Communications. You can get it here.


What do you get when you have a compelling need to help Broward’s less fortunate combined with great sponsors, 200 charitable individuals and Academy Award and two-time Golden Globe winning producer Jon Landau?  Answer:  A fantastic morning with great networking and a jaw-dropping behind the scenes look at the making of the movie, Avatar.

Mr. Landau helped Legal Aid of Broward County fill the room and set the mood to have everyone think of others in our community that need the services of a lawyer, but can’t afford one.  He flew back from the west coast, drove to his home in Islamorada and drove to Fort Lauderdale to lend a helping hand.  And did he accept an honorarium for his time?  Absolutely not! After telling attendees the importance of charity, he took out his checkbook and made a donation of his own.

Boardroom CEO Don Silver is a past Chairman of the LAS Executive Council and encourages everyone to stop by Legal Aids Plantation headquarters on 441 for a personalized tour.  Visit www.legalaid.org for more information.

Kudos to the LAS development team including Kathleen Thomsen, Melisa Malone and Jenel Palma;, Jean Mignolet and the Bridge to Justice Committee, Adele Stone and Jesse Diner for inviting the Laundeus   and to Florida Bar President-Elect Eugene Pettis, for attending and sharing his remarks with the crowd.

Proceeds from the event benefit more than 10,000 children and families served by LAS and CCLA and the 140 Broward not-for-profits and social services agencies that Legal Aid serves each year.


By Don Silver

Hats off to South Florida attorney, Lara Edelstein of United Auto’s Office of the General Counsel for providing the first of a weekly series of appellate case profiles being featured by the Daily Business Review.  This Miami attorney understands the importance of good PR in spreading the word to her key audiences including Florida attorneys, judges, the insurance industry and her employer, United Automobile Insurance Company.


Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb Shareholder Howard Talenfeld was interviewed on June 12, 2013 by Miami TV Channels 4 (CBS) and 7 (WSVN) regarding 4-year-old Antwan Hope, who was found dead on Monday.

Antwan was previously removed from his mother’s care after she tried to suffocate him with a pillow in 2011. Although relatives strongly cautioned against returning the child to his mother, she was allowed an unsupervised visit this past weekend.


By Don Silver

LMA and AMA joined together last night in the Fort Lauderdale offices of Fowler White Boggs to present a roundtable discussion on intellectual property issues impacting marketers. The three-member panel of attorneys did not disappoint.

Led by Board certified intellectual property attorney Sam Lewis of Feldman Gale, and legal panelists Neil Kodsi and David Barman, the panel discussed everything from sharing articles on Facebook to the use of stock photography on websites.

Everything grew silent when we learned about aggressive copyright and trademark trolls using advanced tools to identify those who are infringing on their clients’ intellectual property rights.  Many learned have been infringing without knowing it.

Sharing articles, social media and blog posts using “share” buttons is perfectly alright, but copying and pasting the same copy is not.  Photos and images are probably the most infringed intellectual property.  Many web developers find images online without paying for them and eventually get caught.  Getty Images was cited as the most aggressive enforcer.

What’s typical, you receive a certified letter from a law firm demanding you remove an image or article from your website, seeking monetary damages ranging from $500 to millions.  Many think they are in the clear because they left the image selection to their web developers.  Wrong!  You are all in it together.  Anyone in the chain of evidence can be held responsible.  So, why are so many companies paying the money to settle these claims?  It’s because the minimum cost (per side) to litigate intellectual property claims exceeds $200,000.

The only consensus in the room was, that we need to plan more programs that will help South Florida’s corporate and legal marketers avoid costly intellectual property infringement claims.

Boardroom Communications is proud to support the Legal Marketing Association– to learn more about the LMA and its programming, please contact Boardroom Vice President Jennifer Clarin.


South Florida Luxury Guide hit the newsstands with its May issue and Boardroom client Marina Palms had an entire page spread on its sales center grand opening party!

The magazine showcased 10 photos from the event featuring party guests and the newly opened 10,000 square-foot sales center containing a full-size unit complete with furnishings by Steven G.

Throughout the evening, more than 800 guests came to enjoy the festivities.

South Florida Luxury Guide was among the event’s generous sponsors.

Once completed, Marina Palms Yacht Club & Residences will be the first luxury high-rise project and full-service marina/yacht club development in Miami-Dade County in more than 20 years. Developed by affiliates of The DevStar Group and The Plaza Group, the two residential towers each will have 25 floors with a combined 468 condo units. The marina and yacht club will offer concierge service and 112 slips with mooring for yachts in excess of 90 feet.


This week, Boardroom Communications client David Singer kicked off the 2013 Jail & Bail at the first organizational luncheon held at the Airport Sheraton in Fort Lauderdale. Now in its 23rd year, Jail & Bail has raised more than $3 million benefitting the American Cancer Society. This year’s esteemed honorary chair is former Florida Governor Charlie Crist.

The event has developed its own unique mechanism for raising money, while the participants have a great time doing it. David picks people to form his “parole board.” Volunteers on the parole board may have their worst enemy or best friend arrested and thrown in jail for this good cause. The jailbirds make calls from jail (in the lobby of the Airport Sheraton) to get ACS pledges. If they meet their bail, they get out. Many are having such a blast, they don’t want to go! This year, Singer has targeted a goal of $200,000.

Jail & Bail 2013 will take place June 18-21.


On April 4th, 2013 Florida Alimony Reform (FAR), an organization created to change the state’s antiquated alimony laws, helped push through Senate Bill 718.

Sponsored by Republican Senator Kelli Stargel, the Florida Senate voted 29-11 in favor of the bill, which eliminates permanent alimony, replacing it with bridge-the-gap, rehabilitative, or durational alimony to consistently ensure swift resolution for families.

“I agreed to sponsor this alimony reform legislation, because I believe we need a fair way to deal with this very emotional issue,” said Senator Stargel. “As we have gone through this process we have tried to make the bill address the concerns of many people.  Many agree that the current system is broken and bad for families, especially those with children. This bill creates guidelines for our judges to follow, but maintains judicial discretion.”

This week the bill will go to the House Floor for a vote and passage, and then to the Governor for signature.  Boardroom is proud to play an important part in this process.

Follow Florida Alimony Reform on Facebook to track the updates!


« Previous PageNext Page »