A One-time Event – A lifetime of Wellness…

Please join us to celebrate the official grand opening of Canyon Ranch Living Miami Beach’s signature building, the North Tower, and discover an incredible ownership opportunity.

Enjoy rock climbing, Zumba & Kickboxing demonstrations, complimentary massages, and exclusive private tours of the new models.

 Indulge in our organic cocktails, wine and hors d’oeuvres from the award-winning Canyon Ranch Grill. You’ll also have the opportunity to win fabulous prizes like spa & Salon passes, dining certificates, and more!

Thursday, March 10th, 6:00pm-10:00pm. The North Tower, 6899 Collins Avenue (at 69th Street). Space is limited – RSVP is Required. 

Last night’s Community Campagin Celebration marked another huge success for the Jewish Federation of Broward County. More than 700 people gathered at the Signature Grand to show their support, including actor and producer Joshua Malina.

Joshua Malina has starred in numerous TV shows including SportsNight, Big Shots, and most notably The West Wing where he played Will Bailey. He has appeared on USA Network’s hit In Plain Sight for the past two years and has guest starred on Grey’s Anatomy, House, Bones, and Psych to name just a few of his television appearances. His movie credits include A Few Good Men and The American President, as well as numerous other films and Broadway shows. Malina has also been an avid poker player for many years and was the co-creator and Executive Producer of Celebrity Poker Showdown on the Bravo cable network.  

Passionate about his heritage, Malina believes in instilling Jewish values in the next generation and is a devoted supporter of Israel. This year he participated in the Community Campagin Celebration as guest speaker and appeared on NBC 6’s South Florida Today.

Check out his interview below!

You’re invited to join us for the 4^th Annual American Fine Wine Competition Gala Dinner presented by Patriot National Insurance Group. Throughout the evening, guests will enjoy competition-winning wines and a five-course dinner prepared by the esteemed chefs at Hyatt Pier Sixty-Six. Entertainment for the night includes guest Emcee Alan Kalter, announcer for The Late Show with David Letterman, famed performance artist Michael Israel, Dayve Stewart & the Vibe, and Temptations singer Richard Street and his new ‘Temptations’ Band.

Click on image to view details. Hope to see you there!

In the January 4, 2011 issue of the South Florida Sun-Sentinel, an article titled, “Cruise Line Ads Are Everywhere” clues readers in on the fact that while product placement has long been a staple of television and movies, cruise line public relations and marketing has taken off in creative, unexpected ways.  During the recent New Years’ Eve celebration in Times’ Square, Carnival Cruise Lines sponsored the festivities in a very visible way, including the one ton of confetti that was dropped on the crowd. The CEO of Norwegian Cruise Lines was recently featured on the ABC television program, “Undercover Boss” and Royal Caribbean’s Allure of the Seas will be featured on in the upcoming Adam Sandler film, “Jack and Jill”.

One reason behind this use of non-traditional cruise marketing might be that audiences are becoming more sophisticated. With the advent of internet television, DVRs and other devices, audiences can view TV while bypassing traditional ads. Additionally, many people eschew travel magazines and travel agents for travel blogs and sites like Expedia and Travelocity that allow users to seek out their own vacation experience.  Yet another reason might be that the cruise line’s target demographic, first-time cruisers, are younger and respond better to “guerilla” marketing tactics like social media and appearances on Reality TV programs and at large-scale events.  In any case, it is clear that marketing for cruise lines can sneak up on consumers in the least likely places.

Join us on December 10, 2010 and enjoy great wine for a great cause. Guests can enter to win a bejeweled Lexus IS featuring a $12,500 diamond necklace. Click on the image below for more information.

We are excited about the prospects of managing all public relations and marketing for the American Fine Wine Competition and Gala Dinner. As we did last year, Boardroom will manage all South Florida and national public relations focusing on print, television and national food and wine magazines.

 In addition, Boardroom will assist event organizer Shari Gherman with social media, event promotion and search engine (SEO) and traditional marketing. The fourth annual competition and gala is one of the nation’s most prominent wine events that celebrates only American-made wine. The competition, sponsored by Patriot Risk Management, will be held on January 16 and 17, 2011 and the Gala Dinner will be held on February 12, 2011, both at the Hyatt Pier 66 in Fort Lauderdale. For more information on the American Fine Wine Competition and the Gala Dinner, visit www.americanfinewinecompetition.com or call (561) 504-8463.

Kim Bolufé, stylist and owner of Bolufé, South Florida’s premier independent fashion house carrying the latest in high-end brand names for men and women, specializing in denim, dresses, shirts and accessories, was recently featured in Monday’s Business section of the Sun Sentinel.

In the Small Business Profile, Kim discussed her passion for fashion and the importance of staying on top of what the celebrities are wearing and staying even closer with her customers.  She also provided her recipe for success in running her three-store operation at Boca Town Center Mall, East Boca’s Mizner Park and at CityPlace in West Palm Beach. 

“In a bad economy, people still want to look good,” said Bolufé. “They’ve got to be smarter about their shopping, so I have to be smarter too.”

Here are some of the lessons she has learned over the past 17 years since she opened her first store:

(1) Select locations with vibrant dining and entertainment traffic.

(2) Be flexible with store hours to take advantage of concerts and special events.
(3) Optimize customer service. Blend the shopping experience with education, patience and respect. Understand the customer’s desire for wanting to be fashionable. A customer’s self-perception drives their buying decisions.

(4) Build a team of skilled workers. Offer them full-time employment to get the employee invested in the success of the business.

(5) Achieving a pattern of consistency and responsiveness creates trust. Bolufé develops and maintains vendor and manufacturer relationships at tradeshows and fashion industry events and strives to gain their respect so they will listen to what her customers want and need.

 (6) Each aspect of your business is important. Don’t allow distractions. Persevere. 
At Boardroom Communications, we share many of the same values as Kim Bolufé in conducting our Florida public relations and integrated marketing agency.  We salute her for her success and perseverance.

Click here to read the article

By Jennifer Clarin, Boardroom Communications

Florida law firm marketers know that marketing a law firm is a skilled task, and all law firms are NOT created equal. What works for one large law firm might not work for a small or solo law firm.  Deborah Hrbek and Jill Miller, each an attorney in a small or solo practice, authored a comprehensive article on this subject for American Lawyer Media, which brings up quite a few relevant issues and suggestions.

The most important point this article makes is, for a small or solo firm, business development is as important as client service—and both must be managed efficiently and effectively for a firm to succeed.  You can’t rely on the business you have to always be there.  You have to be constantly looking toward the next matter and obtaining the next client.  Identify your key markets and go after them, even if you have a steady client flow. The best time to look for business is when you have business – the busy attorney is always more attractive.   When you have a good business flow, you are less ‘desperate’ – and can be more selective, and more successful. 

Both authors are attorneys in New York.  Despite the obvious differences in climate and billing scale, New York has a similar competitive legal environment as South Florida.  They suggest that, in a crowded marketplace, you need to create a brand, stick by the brand—and stand out.  According to Hrbek and Miller, small firms have the unique opportunity to leverage inherent benefits in small firms including personalized service and accessibility. Use these items to your benefit in your branding and have one or two key points of differentiation from your competition. More will clutter your branding attempts.

Finally, they stress the importance of customer service and authenticity. Small firms have to arguably be more accountable and accessible than larger firms, because of the personalized approach. It’s the compelling reason companies use smaller and solo firms, so capitalize on this opportunity to the best of your ability.  Make it the hallmark of your firm. Remember, being smart is what gets you in the door, but how you handle the matter is what keeps you there.

The full article is available at http://bit.ly/c1nSUWl and outlines additional considerations in marketing a solo or small firm practice, that apply equally to New York and South Florida law firm marketing. The key is to find your niche, find your target audience and go for it—all while remembering that business development and client service should always play a large role in the practice.

We at Boardroom would like to thank our loyal clients, friends and fabulous team of  PR and marketing pros for their support over the past 21 years, helping make the agency one of Florida’s largest public relations firms.  Treating people right, giving back to the community and generating impressive media relations and online marketing results is what keeps our clients coming back.

Thank you again.

Julie Talenfeld

Boardroom Communications

A Fort Lauderdale plastic surgeon is featured in Glamour magazine.  A South Florida trial lawyer’s case is profiled on CNN, Good Morning America and Prime Time live.  A Boca Raton retailer is feature in a story read by thousands of area residents – and on NBC-6’s Today in South Florida and WSVN’s Deco Drive.

How did each of these people become high-profile experts in their respective fields? How did they get in the news?

It’s called public relations, and it’s a critical component of any marketing campaign.  Most practitioners believe the value of the perceived objectivity of being quoted or profiled in a news article can be worth more than three times the cost of a similarly sized paid advertisement. 

But while good PR can work wonders for a business’s bottom line, it requires strategic planning, hard work and time-tested principles . . .

Click here to read the entire article on Boardroom’s Web site.