Special Events


South Florida Luxury Guide hit the newsstands with its May issue and Boardroom client Marina Palms had an entire page spread on its sales center grand opening party!

The magazine showcased 10 photos from the event featuring party guests and the newly opened 10,000 square-foot sales center containing a full-size unit complete with furnishings by Steven G.

Throughout the evening, more than 800 guests came to enjoy the festivities.

South Florida Luxury Guide was among the event’s generous sponsors.

Once completed, Marina Palms Yacht Club & Residences will be the first luxury high-rise project and full-service marina/yacht club development in Miami-Dade County in more than 20 years. Developed by affiliates of The DevStar Group and The Plaza Group, the two residential towers each will have 25 floors with a combined 468 condo units. The marina and yacht club will offer concierge service and 112 slips with mooring for yachts in excess of 90 feet.


JAFCO’s Respite and Family Resource Center for Children with Developmental Disabilities will be a jewel in the community.  Located in Sunrise, the 43,000 square-foot facility will accommodate up to 1,000 children annually with autism, cerebral palsy, mental retardation or Prader Willi.  The center is expected to open this fall.

We’re not the only ones who think this is great news!  The Sun-Sentinel featured the center on the front page of Section D on April 30

The facility will provide support, case management, training, respite care, and education for parents and recreation, therapy and socialization for the children.   JAFCO holds monthly informational meetings for the community to hear about what they’re doing, see the architectural model and drive over the building site to see the progress. It’s a pleasure and an honor to tell the world what JAFCO is doing.


This week, Boardroom Communications client David Singer kicked off the 2013 Jail & Bail at the first organizational luncheon held at the Airport Sheraton in Fort Lauderdale. Now in its 23rd year, Jail & Bail has raised more than $3 million benefitting the American Cancer Society. This year’s esteemed honorary chair is former Florida Governor Charlie Crist.

The event has developed its own unique mechanism for raising money, while the participants have a great time doing it. David picks people to form his “parole board.” Volunteers on the parole board may have their worst enemy or best friend arrested and thrown in jail for this good cause. The jailbirds make calls from jail (in the lobby of the Airport Sheraton) to get ACS pledges. If they meet their bail, they get out. Many are having such a blast, they don’t want to go! This year, Singer has targeted a goal of $200,000.

Jail & Bail 2013 will take place June 18-21.


On April 20th, 2013 the South Florida Chapter of the National MS Society rolls out its 27th Annual Zimmerman MS Bike Ride Presented by Mack Cycle and Fitness. The bike ride is expected to attract an estimated 2, 500 cyclists in attendance. The National MS Society provides programs and services designed to help people with MS and their families move their lives forward.

As one of South Florida’s premier and most exciting charity cycling events, the goal is to raise money to support research, programs and services to more than 7,000 South Floridians affected by multiple sclerosis. The fully supported and inspirational event raised nearly $1.4 million in 2012 through corporate sponsorships and fundraising efforts of the cyclists, volunteers and donors. The organization hopes to surpass that number this year.

Florida International University’s Modesto A. Maidique Campus marks the new start/finish line of the bike ride.  The updated route features a cutting-edge 200 mile challenge with 50, 80 and 100 mile route options.

There is still time to volunteer or bike. Riders can register online at www.msbikeflorida.org or email fls_msbike@nmss.org or call 1-800-FIGHT-MS (344-4867).  Join the movement today!


The Mercedes Benz Corporate Run was held Thursday night in downtown Fort Lauderdale.  The annual event attracted more than 7,000 people from nearly 260 different companies, including the publicists from Boardroom Communications.  But this year was a little different.  Early in the day, the National Weather Service issued a tornado watch for all of South Florida, and about an hour before race time, the skies over downtown Fort Lauderdale turned black and ominous.  But that didn’t deter our determined group.

We ran (and walked) in the rain. We did it as a team, even crossing the finish line together, which wasn’t unusual because so much of what we do is about working as a team.  So even as the rain continued to come down while we made our way across the 5k course, and some of the streets flooded, we were laughing and having a great time.  It’s true what they say, a little rain never hurt anyone.

Click here to see more photos from the race!


The legal marketing and advertising landscape in Florida is constantly evolving, especially in light of the Florida Supreme Court’s ruling on lawyer advertising and its new limitations. Attorneys and legal marketers need to be aware of these changes and the potential impact on marketing efforts across the state.

On Thursday, April 25 at 11:30 a.m., the Legal Marketing Association, Southeast Chapter’s South Florida City Group, along with the Tampa Bay and Orlando City Groups, are hosting a video conference at Carlton Fields’ Miami office addressing the changes to the Florida Bar’s advertising rules.

Panelists Thomas R. Julin with Hunton & Williams LLP and Mac Richard McCoy and Joseph H. Lang, Jr., shareholders with Carlton Fields, will share their insights into the Florida Bar’s new rules and what they mean to law firm marketers .

As legal marketing and public relations experts, Boardroom takes an active role in the Legal Marketing Association. This seminar is an essential for anyone wanting to market themselves in Florida—and a must-attend event.

For more information, please contact Boardroom Vice President Jennifer Clarin, who currently serves as immediate past chair of LMA’s South Florida City Group.  We hope to see you there!


Bal Harbour Shops, the upscale shopping mall, last night hosted New York Times best-selling authors Jill Martin and Dana Ravich for an exclusive book reading and signing. Co-hosted by Books and Books and Miami Cocktail Co., the event showcased the duo’s latest book, The Weekend Makeover: Get a Brand New Life by Monday Morning.

Martin, a Today Show personality, and Ravich, a fashion expert, answered questions from the audience and shared advice and their experiences writing the book.

The book advises women (and men) how to take control of their lives by redefining their closets, their looks – and their lives. Fans of the book include Today Show anchor Natalie Morales and Miami Heat basketball player, Dwyane Wade.

Before the event, Martin and Ravich enjoyed a make-up session at the new Chanel Boutique at Bal Harbour Shops. Later, the authors spent time with fans and guests. They told the audience that Bal Harbour Shops is one of their favorite places to shop.

Read an exclusive Bal Harbour Shops Q&A with Ravich and Martin – and learn all about The Weekend Makeover.


The Wharton Club of South Florida held its Annual Corporate Growth Event at the Sabadell Banking Center on Brickell Avenue in Miami.

About 100 people came out just as the sun was setting on Thursday, March 21 to enjoy gorgeous water views from the 30th floor and listen to the great minds of two South Florida entrepreneurs.

New Wave Surgical’s Alexander Gomez was one of the guest speakers. Alex told his “American Dream” story that actually came true, even when the economy hit some of the worst times seen in decades. Alex also talked about how he cleared the funding hurdle for his new company and how he has learned from his experiences.

The Wharton Club event organizer said the event was extremely successful and members were intrigued by his energy and determination.


Chanel lovers rejoice, Boardroom client Bal Harbour Shops is preparing for the March 21 reopening of the French luxury retailer. Chanel moved to the second level during a months-long facelift – turning it into what is being described as “one of the most beautiful Chanel boutiques in the world.”

At Thursday’s reopening shoppers will be treated to the unveiling of the 2013 Spring/Summer collection, which we understand is based on air, light and energy.

The new 8,000 square foot store also will have an UltraLuxe department. Architect Peter Marino is behind the redesign featuring floor-to-ceiling windows. Chanel commissioned artwork specifically for the Bal Harbour location featuring work by Marc Swanson, Louis Durot, Liza Lou and Peter Dayton.

Click here for more information and pictures about this week’s much-anticipated opening.


What do you get when you put together two buses, 85 commercial real estate professionals, a tour of Palm Beach County’s premier office and industrial real estate projects with lots of food, drink and Free Kindle Fires for all?  You get a great day of networking and great business opportunities.

Anyone know where the North Bridge Commercial Centre building is located?  I didn’t, but later found out it is the one in downtown WPB that everyone refers to as the “Darth Vader” building.  Exhibiting a great sense of humor, the leasing company sponsored a nice luncheon with a very special guest, Darth Vader, of course.  Everyone got to have their photos taken with the guest of honor.


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