Wed 29 Jan 2014
From any South Florida public relations firm to nationally recognized marketing agencies, it’s the audible heard round the league. And now, in at least one Nebraska marketing department. When Denver Broncos quarterback Peyton Manning calls “Omaha!” from the field, he’s changing up his play. The people at Omaha Steaks also heard the call. And in a savvy game of “newsjacking,” the meat company is hoping to toss a marketing hail Mary.
Not to mix sports metaphors, but the provisioner could have a marketing slam dunk on its hands. For any South Florida retailer, a Boca Raton restaurant or Miami hotelier, stealing a page from Omaha Steaks’ guerrilla playbook could be a smart marketing audible of its own. And it doesn’t require a sports business MBA to have figured it out.