By Donald Silver
In the not-so-distant past, you could send out a few emails and do some offline advertising, and people would come to your event. Today people are busier than ever, and you need to work harder to get them interested in attending your event. Our South Florida public relations team knows that using social media is a great way to make your event a success.
Planning Your Event
Before you start promoting your event through social media, make sure you have the following in place:
1. A Great Registration Page
An exciting and engaging registration page will help you “close the sale” for people on the fence about attending your event. Include videos, photos, and articles. Make sure you add social media “share” buttons on this page, so viewers can share the event information with their networks. This page will also be the place where you will include photos, videos and information after the event.
2. Your Social Media Plan
Create a social media calendar to determine your social media activities before, during, and after the event. Start promoting your event as early as possible, preferably a few months prior to the event. Increase your social media activities as you get closer to the event date. (more…)