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Google exhibited creativity in 2008 when it debuted Google Friend Connect, a set of social networking tools that were easily embedded in websites and blogs. People could sign into a site using Google to take surveys, interact with other users, and do a little business — all in a comfortable setting.

In essence, your website or blog could become an online hangout without special software. Visitors, especially those inside the Google-sphere, could seamlessly share interests and information without any heavy lifting from webmasters.

The concept didn’t – pardon the pun – connect with online users and website developers, so in November 2011, Google announced that the service would be turned off at non-blogging sites in March 2012. Only Google’s Blogger continued to support the tools.


On January 21, Boardroom’s COO Don Silver will speak to the Miami Beach Bar Association on the traditional and online options for fine tuning the marketing and development of a legal practice. He will be discussing public relations, social media, web marketing and traditional relationship development techniques for today’s complex marketplace.


Image Courtest iMediaConnectionBy Julie Talenfeld

Answer this question: What’s better for reaching new markets, high-tech or high-touch? Click here to share your thoughts on the Boardroom Facebook

As a Fort Lauderdale public relations firm with an emphasis on social media for our South Florida corporate, law and accounting firm, real estate developer and retail clients, we read with keen interest a recent report from technology firm Oracle. It commented how marketing managers and business owners quickly are embracing modern and digital marketing programs to reach customers and drive sales.


By Don Silver

While the Boardroom Communications team is pro-social media, we do realize that there are risks involved in participating in it.

Here are three challenges and how to handle them:

1. You don’t have a social media policy in place.

Social media mistakes made by your employees can have a very real (negative) impact on your business. You may remember, back in April, 2009, when two employees at a Dominos Pizza Conover N.C. franchise uploaded a video to YouTube of themselves doing disgusting things to a sandwich before it went out on delivery.

According to an article on American Express Open Forum by Anthonia Akitunde, that video may have led to company revenues reportedly slipping 1 to 2 percent that quarter.

While many large companies, such as Sprint and HP, have created social media training programs, many smaller companies don’t have social media policies in place.

What should you include in your social media policy? At a minimum, you should cover the “5 Rs of social media,” described by Jeanne Meister in a Forbes article: (more…)

It’s the 21st Century. Do you know where your consumers live? If you’re a South Florida business, a Fort Lauderdale law firm or a Miami retailer – no matter where you are in South Florida, it’s not a trick question. It’s actually a puzzler for many marketers in any market.

Today’s consumers “live” in a multichannel, multiscreen universe. They’re actually called “three screen” consumers. When they’re in front of the TV, they increasingly are using their smart phone or tablets to search or learn more about products or services they discover on the silver screen. Even their laptops are put in play.

Some may see this multiverse as a challenge. Smart marketers see it as an opportunity to cross-market across various platforms to hit consumers where they “live” today.


Recently, Mark Cuban made a statement that enraged many in the business community.

During a June 14, 2013 interview on Bloomberg Television’s “Street Smart,” entrepreneur Mark Cuban discussed the U.S. economy and starting a business with Trish Regan.

At one point, Regan mentioned to Cuban that “it’s hard to get a loan right now for a small business owner …. or you’re trying to come up with an idea. How do you get the capital to start that business?”

Cuban responded with, “First of all, if you’re starting a business and you take out a loan, you’re a moron.”

That controversial line has been repeated and often heatedly debated in many media circles, especially social media.

The P.R. Verdict

Whatever your feelings about Cuban’s comment, one thing is for sure:  from a South Florida P.R. pro’s perspective, Cuban’s comment was a win, for three important reasons:

1. This comment, while controversial, is in line with Cuban’s colorful, aggressive image. The public has come to expect Cuban’s larger-than-life persona, and he did not disappoint. With his hand in so many business ventures, a strong image is something that Cuban continually needs to reinforce.

2. Cuban’s comment is a classic example of using controversy to generate a media firestorm. The P.R. world loves controversy, when used appropriately. In fact, it wouldn’t surprise us if Cuban (or his P.R. team) came up with this line and was just waiting for the right time to insert it into the interview. We’re sure he was well aware of the controversy it would create.

3. The conversation that Cuban started was an important one. In an uncertain economy, businesses of all sizes are trying to figure out next steps. The depth and breadth of conversations that Cuban started is amazing. Chances are, you’ve probably heard about Cuban’s comment, and you have an opinion, one that you may have shared with others. A quick Google search on Cuban’s comments shows a large number of spin-off articles, interviews and mentions.

Unlike other well-known personalities who have made controversial comments, we’re sure Mark Cuban will be just fine, and more powerful than ever.

What do you think about Cuban’s comment?

By Don Silver

Hats off to South Florida attorney, Lara Edelstein of United Auto’s Office of the General Counsel for providing the first of a weekly series of appellate case profiles being featured by the Daily Business Review.  This Miami attorney understands the importance of good PR in spreading the word to her key audiences including Florida attorneys, judges, the insurance industry and her employer, United Automobile Insurance Company.

Tropical Financial Credit Union Spokester Candidates

Boardroom Communications client Tropical Financial Credit Union is one step closer to picking a new face to connect with young adults on personal finance issues.  For the past month, the Miramar-based credit union has been soliciting entries for a full-time “Spokester” who will be assigned to communicate with this so-called Millennial generation primarily through social media.  Interested candidates were required to submit a video describing why they would be the best candidate for the position, and they were required to write a short blog on any financial topic of their choosing.  Now that all of the entries have been submitted to www.YoungFreeFlorida.com, it’s the public’s turn to vote on their favorite and help determine who should land this dream job.  Voting will be open until May 17 at 3pm.  Click here to view the candidates and to vote for your favorite.  Boardroom Communications wishes good luck to all!

Award finalist Boardroom Communications’ Don Silver and Todd Templin represented the company at last night’s packed event held at the IGFA Museum in Dania Beach.  And they were in good company.  Boardroom South Florida PR clients City National Bank and McCraney Property Company were also finalists in their respective categories; but It was City National that brought home the cup.

A very special moment came as Related Group’s Jorge Perez accepted the second annual Lifetime Achievement Award from SFBJ Publisher Melanie Dickinson.  He stressed the importance of family and providing people with innovative housing.  Many didn’t know that Jorge began his college education at Dade Junior College, where he earned his associate degree.  Also in attendance, was last year’s honoree, H. Wayne Huizinga.

Of the two photos on the left, see if you can differentiate the PR guys from the billionaires.

When we think of bullying, we might think of the tough kid on the playground who shakes down others for their lunch money or the “mean girls” who make it their life calling to pick on others.

Some will grow out of their bullying ways, but others will grow up to become bullies in the workplace.

A recent piece on Intuit’s Small Business Blog notes that the stakes are high for companies that allow bullies in the workplace. Boardroom client Kelly Kolb, a labor and employment attorney with Fowler White Boggs in Fort Lauderdale, notes that bullying should be treated the same way that complaints about sexual harassment are.

A bullied employee typically feels helpless, gets distracted by those feelings, and becomes less productive. “You must bring them back to their ‘center’ by showing them that you take the complaint seriously and will act on it, thereby assuring them that they can control the relevant aspects of the workplace,” Kolb tells Intuit.

Twenty-one states, including Florida, have proposed workplace anti-bullying legislation, but no laws have passed, Kolb says. Companies can take control by developing and implementing anti-bullying policies themselves.

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