Recently, Mark Cuban made a statement that enraged many in the business community.
At one point, Regan mentioned to Cuban that “it’s hard to get a loan right now for a small business owner …. or you’re trying to come up with an idea. How do you get the capital to start that business?”
Cuban responded with, “First of all, if you’re starting a business and you take out a loan, you’re a moron.”
That controversial line has been repeated and often heatedly debated in many media circles, especially social media.
The P.R. Verdict
Whatever your feelings about Cuban’s comment, one thing is for sure: from a South Florida P.R. pro’s perspective, Cuban’s comment was a win, for three important reasons:
1. This comment, while controversial, is in line with Cuban’s colorful, aggressive image. The public has come to expect Cuban’s larger-than-life persona, and he did not disappoint. With his hand in so many business ventures, a strong image is something that Cuban continually needs to reinforce.
2. Cuban’s comment is a classic example of using controversy to generate a media firestorm. The P.R. world loves controversy, when used appropriately. In fact, it wouldn’t surprise us if Cuban (or his P.R. team) came up with this line and was just waiting for the right time to insert it into the interview. We’re sure he was well aware of the controversy it would create.
3. The conversation that Cuban started was an important one. In an uncertain economy, businesses of all sizes are trying to figure out next steps. The depth and breadth of conversations that Cuban started is amazing. Chances are, you’ve probably heard about Cuban’s comment, and you have an opinion, one that you may have shared with others. A quick Google search on Cuban’s comments shows a large number of spin-off articles, interviews and mentions.
Unlike other well-known personalities who have made controversial comments, we’re sure Mark Cuban will be just fine, and more powerful than ever.
What do you think about Cuban’s comment?