For public relations and marketing professionals, former South Florida social media expert Adam Singer is a pioneer for several reasons.
First, he’s a very bright social media strategist keen to show how social media and business marketing converge. He’s also one of those pioneers who’s OK with people re-purposing his content. With that in mind, today, we’re publishing one of Adam’s posts on why companies need to integrate social media into their public relations.
Adam recently was in Las Vegas for MarTech at the LeadingRe Annual Conference; he spoke on two other panels. Among the speakers were Guy Kawasaki and Scott Murphy.
Adam sets the stage: “…The MarTech opening session title is ‘Architecting a Social Web Marketing & P.R. Strategy.’ For this presentation, I’ve decided to dial down most of my content from the deck so that event-goers focus on my words instead of reading slides. However, to supplement my session and provide the same content to The Future Buzz community, here’s a brief written summary of what I’m presenting.” (more…)
