On Thursday, November 18, the South Florida City Group of the Legal Marketing Association, Southeast Chapter will be hosting its annual media panel. The event is at Greenberg Traurig’s new Miami office, 333 Avenue of the Americas (formerly known as SE 2nd Avenue), 44th Floor Conference Center, from 11:30-1 p.m.
Reporters and editors from publications across South Florida will be present to discuss best practices for getting your attorneys into the media. Confirmed panelists include:
- Curt Anderson, Associated Press
- Paul Brinkmann, South Florida Business Journal
- Julie Kay, Daily Business Review
- Richard Westlund, South Florida Legal Guide
- Jay Weaver, Miami Herald
In addition, Boardroom Communications Account Director and Co-Chair of the LMASE South Florida City Group Jennifer Clarin will moderate the panel.
For more information on the event or to RSVP, please contact Jennifer Clarin at jclarin@boardroompr.com or (954) 370-8999, or via SurveyMonkey, http://www.surveymonkey.com/s/8SFBKJY.. The event is $20 for LMA members and $40 for non-members.
Pictured above: Boardroom members and Channel 10 team
Several Boardroom Communications’ public relations practitioners visited WPLG, Channel 10’s new state-of-the-art Hallandale Beach, Florida studios this week along with other PRSA, Gulfstream Chapter members to tour the TV newsroom and meet with the anchors, reporters, producers and directors.
The tour enabled the group to go behind the scenes and learn about the Broward County’s first high definition television newsroom. Members watched as Chief Meteorologist Trent Aric delivered breaking news on Tropical Storm Nicole, and participated in a meet and greet with Anchors Laurie Jennings and Calvin Hughes.
No question, television news has changed dramatically over the years with digital media, satellite and online technologies making the greatest impact. You don’t see film processing, videocassettes or gigantic studio cameras on the floor like you used to. You are also seeing a greater reliance on the social media like Facebook and Twitter being used in an effort to engage the audience and drive traffic to the station’s website.
Even with all of these changes, much of public relations has remained the same. If you have a good news story, understand the media you are pitching and maintain good relationships, you get can get your news on the air.
SPEAKERS:
Doreen Hemlock – Business Reporter, SUN-SENTINEL
Kenneth Morgan – PR Manager, VISIT FLORIDA
Don Silver – Chief Operating Officer, BOARDROOM COMMUNICATIONS
Jessica Taylor – Media Relations Director, GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU
WHEN:
Tuesday, August 17
11:30 to Noon – Networking & Lunch Buffet
Noon to 1:15 — Presentation and Q&A
WHERE:
NCCI Holdings Inc.
901 Peninsula Corporate Circle
Boca Raton, FL 33487
Phone: 561-893-1100 (reception desk)
Directions
+ Take I-95 to Congress Avenue, exit 50 – the exit in between Linton and Yamato.
+ When you exit I-95, stay in the center lane heading west. At the light, go straight, crossing Congress Avenue. You will see NexStore on your left.
+ Continue west to the stop sign. Turn right before the lake and follow the road around the lake to NCCI headquarters (second right).
Parking Instructions
+ Go to the second gated parking a rea close to the building, which is the visitors’ entrance.
+ Push the button at the gate and announce yourself to security personnel to gain entrance. Visitors’ parking will be on your right.
+ Proceed to the main entrance, and give your name to the personnel at the reception desk.
RSVP:
Please RSVP by email atGCPRC@aol.com by 3 p.m. on Thursday, August 12.
Lunch for GCPRC members is $25, and $30 for nonmembers. Vegetarian items are available in the lunch buffet. Cash or check only, we are unable to take credit cards.
All attendees must pay the fee regardless of whether or not they eat lunch. It is also GCPRC’s policy that if you RSVP and do not attend, you will be billed for the lunch – unless you have canceled in advance.
NOTES:
The Gold Coast PR Council is the largest independent group of PR & Marketing Professionals in South Florida.
Check out our Web site at www.goldcoastprcouncil.com where you can also find a list of current job openi ngs in this area.
Miami Paper Recycler Discovers Power of PR; appears on South Florida Morning Show to Discuss how Going Green Can Put More Green in Your Wallet
What company isn’t looking to save money? Joe Tadeo, CEO of Miami-based Boardroom Communications’ client Atlas Paper Mills, shared a few tips on WSFL’s The Morning Show to discuss how going green can actually cut costs for businesses.
Atlas is Florida’s only Green Seal™-certified manufacturer of 100-percent recycled bathroom tissue and paper towels. The company was recently awarded the 2010 Sustainable Florida Best Practice Award for the Large BusinessCategory.
For years, Boardroom has handled public relations for some of Florida’s leading environmental and recycling companies producing show-stopping media placements in newspapers, television, trade journals and blogs.
Watch Joe’s interview and learn of a few simple ways that going green can put more green in your wallet.
Attention, Miami Herald: Use proper grammar. The newspaper received that lesson from an experienced South Florida teacher when it asked her to mark up a recent edition.
The same advice applies when an organization distributes a press release, publishes information on its website, updates a blog, or posts on Facebook: To look professional, follow the rules of grammar.
Elaine Kenzel, who wields a sharp green pen for her publishing clients, found 133 mistakes in just one issue of the Herald. Some involved starting a sentence with “but” or “and.” Others related to sentence construction.
Based on her analysis, here are some recommendations for professional public communications:
Write simply. Complex sentences can confuse the reader.
Be careful with commas. Writers tend to use too many.
Be consistent. Apply the same style to sentences and lists.
Read and re-read. Have two or three people proofread a press release or Web post before it is distributed.
Boardroom Communications checks and re-checks press releases and other communications before they are made public. We track changes to ensure that no vital information is lost or misstated. Like newspapers and other news organizations, we have editors. Their job is to double-check spellings, facts and, of course, grammar.
Publicizing your products, services and stories via media relations, social media, website or collateral materials can all be very effective branding tools — if everything is correct. Otherwise, a small typo or grammar error may quickly deflate your branding balloon and credibility.
On Thursday, November 18, the South Florida City Group of the Legal Marketing Association, Southeast Chapter will be hosting its annual media panel. The event is at Greenberg Traurig’s new Miami office, 333 Avenue of the Americas (formerly known as SE 2nd Avenue), 44th Floor Conference Center, from 11:30-1 p.m.
Attention, Miami Herald: Use proper grammar. The newspaper received that lesson from an experienced South Florida teacher when it asked her to 