As part of its media engagement for Florida Peninsula Insurance Co., Boardroom placed the firm’s CEO, Roger L. Desjadon, on the cover of the January 2010 issue of the South Florida edition of Smart Business. The management journal provides insight and advice for top decision-makers.
Throughout the profile, Desjadon detailed his leadership style and his belief that providing employees with a sense of purpose contributes to their productivity and success. A notable quote:
When you hire highly qualified individuals and you pay them well, you need to give them more than they can handle and allow them to rise to the occasion.
The five-page article, headlined “Following Policy,” featured a full-page portrait of Desjadon and and second photo. A question-and-answer article with the feature had a headshot.
Boardroom regularly places corporate clients in media strategic to their businesses. Profiles, interviews and feature stories are linked to a company’s goal of raising its awareness and bettering its image with a targeted audience.
