Almost everyone you speak to seems to be in the process of a website redesign.
They are recognizing website-of-old a.k.a. “brochureware,” just won’t due in today’s dynamic marketplace.
A short read by Phil Edelstein appeared in a recent issue of Website Magazine. One of the most important take-aways you will glean from the column is the importance of not destroying the rankings you already have with the major search engines by essentially deleting your old site completely. Specific website pages that already garner good rankings for your targeted keywords should be maintained on your server in the background with redirects attached to them bringing the visitors to your corresponding pages contained in the new site. This will ensure that you do not essentially lose the seniority you have already earned with Google, Bing and Yahoo.
To read the Phil Edelstein’s full article and for more tips click here.
