Come check out “Smashing The Glass Ceiling” February Luncheon Event featuring Kristi Krueger and Boardroom Communication’s President, Julie Talenfeld, on February 2 at the Tower Club in Fort Lauderdale!
Where:
100 SE Third Avenue
28th Floor
Fort Lauderdale, FL 33301
When:
February 2, 2012
11:30 a.m. -1:30 p.m.
Cost:
$30 for members
$45 for non-members
Please include attendee name and company name when registering.
Advance registration is required. Please note: Registration closes February 1st, 2012 at noon. Registrations received after noon on Wednesday, February 1st will be charged an additional $10 late fee at the door.
In the age of the Internet where virtually all previous online contents lives forever, reputation management can pose its challenges. That’s why it is important to closely monitor the Internet, social media and review sites to listen in to what is being said about you – or someone with the same or a similar name. “Lawyers Struggling at Managing Reputations” as published in the Daily Business Review shows all of us what can happen to an unsuspecting attorney or businessperson, if they do not have a handle on what is being said online. Simple tools like Google Alerts work well for some while others choose to subscribe to a reputation management monitoring service. Boardroom uses MyRepMan for selected clients. You should consider a monitoring program for yourself.
The state of Florida is at the forefront of a national trend involving ex-spouses who are tired of paying permanent alimony. The house bill, introduced in November, proposes to make sweeping alimony reforms as it sets caps on alimony based on income and terminates alimony payments when the payer reaches retirement.
The final decision of this bill may mean significant changes for Florida, it will give every divorce the opportunity to be reopened and renegotiated.
The Florida Civil Justice Subcommittee took the bill under advisement on December 7th. While Florida has been making changes to its alimony laws since 2010, nothing has made an impact similar to what is being proposed now.
Angela Neave, a Boardroom Communications client and family lawyer at Barry I. Finkel, P.A, was featured in a front page article speaking out about the alimony bill.
“My gut reaction is this is a good start, but it won’t pass as it is because it is too drastic,” Neave said.
Bal Harbour Shops was recently featured in the Miami Herald business section. Highlighted for their luxury retailers and exclusive shopping experience, Bal Harbour Shops is one of the country’s top shopping centers.
Bal Harbour operating partner, Matthew Wintman Lanzenby, took this excellent opportunity to speak about the recent changes and expansions Bal Harbour Shops is making. Visitors from around the world will find several new tenants opening their stores at Bal Harbour, including Balenciaga, Breguet, CH Carolina Herrera, Panerai, La Perla and Stella McCartney. And more are on the way including Moncler, Canali and Alexander McQueen.
“Invariably it will be our best year of all time,” Lazenby said. “Some tenants are up as much as 100 percent.”
Since its opening in 1965, Bal Harbour’s sales per square foot have increased every year – only exceptions were in 2001 after the 9-11 attacks and during the recession in 2009.
As the luxury market continues to rebound, the mall’s sales are on track to hit what is expected to be a national record in 2011 of $2,277 in sales per square foot. Bal Harbour same store sales are up this year 26 percent compared to the same period last year.
Our recent LMA media panel led by Boardroom COO Don Silver was a resounding success. Panelists Julie Kay, Daily Business Review and Paul Brinkmann, South Florida Business Journal did a great job describing the best of the best and worst of the worst law firm crisis management war stories to an audience of mostly senior legal marketing pros at Greenberg Traurig’s Miami office.
The program was moderated by Don Silver, who led off with a brief primer on the top 10 ways that law firms can prepare themselves for and manage through a crisis. The plan was to have Julie and Paul share a couple of examples of law firm crises they had covered in the past, but the discussion quickly turned into a roundtable with full audience participation.
Lessons learned for speakers and moderators: Always be aware of what your audience wants. That’s why the program was almost immediately opened up for member participation and the planned case study exorcise was set aside.
Those wishing to become involved in LMA’s South Florida CityGroup can contact Co-Chairs Jennifer Clarin of Boardroom Communications (954) 370-8999 or Susan Greene of Becker & Poliakoff (954)985-4124.
Boardroom Communications proudly supports Legal Aid Society of Broward County’s “For The Public Good Event,” taking place tonight, Oct. 14, at the Hilton Fort Lauderdale Marina. This event is an excellent opportunity to meet hundreds of prominent Broward legal and business professionals, members of the judiciary, nonprofit organizations, as well as others who support the mission of Legal Aid. This is the organization’s annual fundraiser, and has already raised more than $117,000, and counting. We hope to see you there!
You’ve Been Served! For The Public Good 10th Anniversary
Friday, October 14, 2011
6 – 10 p.m.
Hilton Fort Lauderdale Marina
Twitter is no longer just a resource for teenage girls to follow Justin Bieber’s daily happenings, or to track down the nation’s favorite food trucks. According to an article on Mediabistro, SEO firm BrightEdge has found that having a Twitter share button can drive up to seven times more exposure via the social media universe. SEVEN times!
Even with these statistics, less than half of the top 10,000 websites use this share button on their pages, according to the same firm. The share button for Twitter, the Facebook “LIKE,” and the “follow” option for both sites are all free tools- why aren’t these websites tapping in?
With these tools, your website can travel from social network to social network, and reach more people through retweets. Twitter and Facebook are no longer just social platforms, but are really becoming business tools. Knowing how to target your Facebook page and Twitter account or website, whether personal or for your business, can help you expand your audience. While the “share” button is of course a great start, there’s much more you can do!
Here at Boardroom Communications- here’s what we’d suggest to help you broaden your online exposure:
Be smart about your Facebook posts and tweets. You want to keep your information fresh and current, but don’t go overboard!
If you own a small business, use your personal Facebook page to plug your business, but subtly of course.
Keep up with those in your social networks that can potentially benefit your business; after all, information is power!
Always stay up to date with the various apps and tools that can further link you to the social media universe.
With these tools and tips, you’ll be sure to expand your online exposure. It’s all free and there’s absolutely zero risk involved!
The next time you think a press release is ready to be sent out, take a look at PR Daily’s list of misused words and see if you’re guilty of writing something in a release that doesn’t make a whole lot of sense or just isn’t true.
For example, how can you describe something as “never before seen” unless you can actually verify that no one on Earth has seen it before? Or what makes something “exclusive?” Unless it is only accessible to a select group, it isn’t exclusive. Most likely, if it’s in a release being sent out to various media outlets, it isn’t exclusive.
We’ve all done it, but the point is to not keep doing it. At first glance, none of the words listed seem damaging in a press release but do you really want to be known as the person who wrote “breaking news” in a release being sent out the following day?
Another example is the use of the word “quality.” The question you want to answer is what quality – good or bad. Writing, “Our quality product…” says nothing to the reader. Adding that one word before makes all the difference in the sentence.
The only thing worse, than using these words incorrectly on a regular basis, would be to use them all in one sentence. “The official launch for an innovative, somewhat unique, exclusive…” You get the point.
Check out the post for the rest of the list and the correct usage of each word by clicking here.
Jim Dezell, owner of Flamingo Road and Farmers Market, was recently a guest on NBC’s morning show, Today in South Florida. Jim, along with Flamingo’s grill master Chef Dea, discussed simple and delicious recipes perfect for outdoor cooking. While Chef Dea grilled up some summertime favorites, including the Spicy Mango Tango Chicken Fajita, Jim showcased the nursery’s most popular citrus plants and discussed Flamingo Road’s upcoming Tropical Fruit Festival.
“The time for putting party first is over. If you want to see a bipartisan #compromise, let Congress know. Call. Email. Tweet.” –BO
BO, our Buddy Ol’ pal, our Best (presiding) Officer— Barack Obama himself tweeting YOU to make a difference and take charge in the debt ceiling issue.
This was just one of the over 100 tweets spewed out from Barack Obama’s twitter account on Friday, August 1, 2011, pleading tweeters of all parties—all 9 million of his followers—to poke and prod at Republican legislators through any and every form of media in hopes of their surrender, and eventual compromise.
According to CBS News, New York Times reporter Brian Stelter said that White House Communications director Dan Pfeiffer truly believes the tweet blitz helped force Congress to come to some form of agreement, Obama lost over 36,000 followers on Twitter, and angry Republicans accused the White House of spamming.
Obama has been a social media maverick all along, using tools like Facebook to capture voters in his presidential campaign before Twitter was even born. Although this tweeting may have influenced the end decision, our buddy BO leaves us with some questions: Is twitter really powerful enough to sway a congressional debate? And most importantly, does BO use Tweetdeck?
Obama’s loss of 36,000 followers is trivial in comparison to his 9 million loyal disciples; but if he keeps churning out tweets thinking he’s Justin Bieber, he could be at risk for losing many more. Though twitter is a new, hip platform: media is media. People don’t like being bombarded with messages from companies about promotions and special features 24/7; they become less special that way.
If Obama, or any firm for that matter, wants to keep up interest, they should send their messages—whether sent via snail mail, an electronic newsletter, Facebook post, or tweet— more sparingly to truly make them count.When using social media, don’t over tweet or put out more than one status or email blast a day. It lessens the importance of your message and eventually followers might just press delete or take themselves off the mailing list – and your messages will be lost altogether, forever.
It’s important to be strategic about sending out messages regarding your company. For CEOs, partners, and those with something to say, be smart about it. Keep those interested informed without attacking them with news. For Obama, it’s great that you’re using social media- but slow down there Mr. President! And get back to doing more important things, like getting us jobs!
The next time you think a 
