On Tuesday, May 22, the South Florida City Group of the Legal Marketing Association, Southeast Chapter will be hosting a meeting on an important topic affecting law firms and legal marketers, 11 ways to improve business development. The meeting, graciously hosted by Hunton & Williams, is being held at 1111 Brickell Avenue, Suite 2500.

William J. Flannery, J.D. with The WJF Institute,  will cover topics ranging from face-to-face business development to the implementation of worldwide global client-focused teams. This presentation is unique and focuses on best practices  from corporate sales, marketing and global account management to show what law firms can learn from their clients.

Bill’s presentation is the collective knowledge of 40 years in business development, sales, marketing and global account management. This presentation is designed for firms of all sizes, geographic locations and  practice areas. Bill has worked with 136 of the AMLAW 200 and law practices ranging from boutiques to sole practitioners to the very largest.

For more information on the event or to RSVP, please contact Jennifer Clarin at jclarin@boardroompr.com or (954) 370-8999, via SurveyMonkey, http://www.surveymonkey.com/s/BMD3826. The event is $20 for LMA members and $40 for non-members.

We look forward to seeing you on May 22!

Boardroom Communications’ is a proud recipient of a SILVER ADDY®, from the Advertising Federation of Greater Fort Lauderdale, was for Boardroom’s “This is My Federation” campaign. The ad showcased different families throughout Broward County with testimonials of how the federation has impacted their lives.

Boardroom is proud to be the winner two years in a row of this honorable award!

The ad ran in South Florida publications, including the Lifestyle magazines, which displayed  four family photos with their personal statements about the Jewish Federation.

“Boardroom Communications is proud to handle the public relations, marketing and advertising for The Jewish Federation,” said Julie Talenfeld, President of Boardroom Communications. ” We are honored to receive this award and know our work has helped make a difference in the community.”

Florida’s Children First will host it’s tenth annual Broward Awards Reception event  Thursday, March 22, 2012  in Fort Lauderdale. Last year’s event was attended by more than 200 people, raising $100,000 for the organization protecting Florida’s youth.

FCF provides attorneys for foster children and provide a voice to those who don’t have one.  Executive Director Christina Spudeas, along with FCF President and Fort Lauderdale children’s rights attorney Howard Talenfeld will the lead the event, which is expected to host more than 300 child advocates, judges, elected officials and community and business leaders.

The event will recognize and honor the individuals who supported The Tracy McPharlin Pro Bono Dependency Recruitment Initiative. Also, the 80 plus attorneys that have been trained, and volunteered to take cases on behalf of the children and these attorneys will be recognized for their service to the community at the awards reception.  For more information, visit the website.

For professional service firms, reputation and first impressions are very important.  Promoting and perfecting the personal reputations of those in professional service firms must be more closely and constantly honed and protected.  Any imperfection on the brand can have long-lasting adverse effects that can be difficult to remove. To continue reading this story, click here.

In the age of the Internet where virtually all previous online contents lives forever, reputation management can pose its challenges.  That’s why it is important to closely monitor the Internet, social media and review sites to listen in to what is being said about you – or someone with the same or a similar name.  “Lawyers Struggling at Managing Reputations” as published in the Daily Business Review shows all of us what can happen to an unsuspecting attorney or businessperson, if they do not have a handle on what is being said online.  Simple tools like Google Alerts work well for some while others choose to subscribe to a reputation management monitoring service.  Boardroom uses MyRepMan for selected clients.  You should consider a monitoring program for yourself.

To read the full DBR article, please click here.

Tomorrow the Legal Marketing Association will kick off its 2012 program with “Connecting Costs to Value: Your Role in Driving Revenue.”  If you are an  attorney, marketing and business development professional, marketing partner, managing partner, practice group leader, or manager from law firms/accounting firms, then you should be there!

Nationally recognized as a leader in law firm business development strategy, special guest presenter Silvia Coulter, will discuss what firms can do to build relationships based on loyalty versus cost of services, client growth cycle and process improvement and its impact on the firm’s revenue.

When: TOMORROW! Tuesday, January 17, 2012 from 5 p.m. -7:30 p.m.

• Registration and networking being at 5 p.m.
• Presentation starts at 5:45 p.m.
• Food, fun and networking at 6:30 p.m.

Where: Berger Singerman; 1450 Brickell Avenue Suite 1900, Miami, FL 33131

Cost: Complimentary for lawyers, legal marketing professionals and LMASE members, $25 for other business professionals or non-members

Please RSVP to Jennifer Clarin, jclarin@boardroompr.com (954) 370-8999 or via SurveyMonkey, http://www.surveymonkey.com/s/YMJ3ZW7.

Hope you can join us!

The state of Florida is at the forefront of a national trend involving ex-spouses who are tired of paying permanent alimony. The house bill, introduced in November, proposes to make sweeping alimony reforms as it sets caps on alimony based on income and terminates alimony payments when the payer reaches retirement.

The final decision of this bill may mean significant changes for Florida, it will give every divorce the opportunity to be reopened and renegotiated.

The Florida Civil Justice Subcommittee took the bill under advisement on December 7^th. While Florida has been making changes to its alimony laws since 2010, nothing has made an impact similar to what is being proposed now.

Angela Neave, a Boardroom Communications client and family lawyer at Barry I. Finkel, P.A, was featured in a front page article speaking out about the alimony bill.

“My gut reaction is this is a good start, but it won’t pass as it is because it is too drastic,” Neave said.

To read the entire article click here.

To read the full bill, click here.

Our recent LMA media panel led by Boardroom COO Don Silver was a resounding success.  Panelists Julie Kay, Daily Business Review and Paul Brinkmann, South Florida Business Journal did a great job describing the best of the best and worst of the worst law firm crisis management war stories to an audience of mostly senior legal marketing pros at Greenberg Traurig’s Miami office.

The program was moderated by Don Silver, who led off with a brief primer on the top 10 ways that law firms can prepare themselves for and manage through a crisis.  The plan was to have Julie and Paul share a couple of examples of law firm crises they had covered in the past, but the discussion quickly turned into a roundtable with full audience participation.

Lessons learned for speakers and moderators:  Always be aware of what your audience wants.  That’s why the program was almost immediately opened up for member participation and the planned case study exorcise was set aside.

Those wishing to become involved in LMA’s South Florida CityGroup can contact Co-Chairs Jennifer Clarin of Boardroom Communications (954) 370-8999 or Susan Greene of  Becker & Poliakoff (954)985-4124.

For all of you legal and CPA firm marketers, attorneys and service providers, we hope you can join us for the upcoming Legal Marketing Association Crisis Management program being held at Greenberg Traurig in Miami on November 17th.  This is a program Don Silver has moderated several times before, which provides the audience to take part in a real life crisis situation.  Hope you can make it.

Boardroom Communications proudly supports Legal Aid Society of Broward County’s “For The Public Good Event,” taking place tonight, Oct. 14, at the Hilton Fort Lauderdale Marina. This event is an excellent opportunity to meet hundreds of prominent Broward legal and business professionals, members of the judiciary, nonprofit organizations, as well as others who support the mission of Legal Aid. This is the organization’s annual fundraiser, and has already raised more than $117,000, and counting. We hope to see you there!

You’ve Been Served!
For The Public Good 10th Anniversary

Friday, October 14, 2011
6 – 10 p.m.
Hilton Fort Lauderdale Marina