Entries tagged with “media placement”.

Marina Palms Yacht Club & Residences, a North Miami Beach luxury condominium site, was included yesterday in a Miami Herald article on the 2014 FIFA World Cup, which will take place in Brazil. While the condos and an international sporting event might not seem related, publications are increasingly looking to localize national events to better appeal to its readers.

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As publicists, we constantly keep our eyes on breaking news, emerging trends and social media topics in order to turn worldwide events and stories into placing our clients in the news.

Our publicists pitched the idea of a story about local businesses benefiting from World Cup fans to the Miami Herald, with clients in mind. The pitch was both local and timely. The result was media coverage on Marina Palms’ viewing parties at its sales center, which caters to its Brazilian buyer base.

Thinking outside the box is what we do best – we brainstorm every possible newsworthy angle to pitch our clients to the right publications and to the right reporters.

Boardroom Communications’ COO Don Silver and Vice President Jennifer Clarin are planning the 2014 Annual Media Panel for the Legal Marketing Association’s Southeast Chapter. The event will take place at 11:30 a.m. on May 22 at Bilzin Sumberg, 1450 Brickell Avenue in Miami. The event will be an interactive and informative session with key legal reports for the South Florida region.

This year’s panel will include:

• Carolina Bolado, Law 360lma
• Eric Kalis, The Real Deal
• Richard Westlund, The South Florida Legal Guide
• Sara Fiedelholtz, Executive South Florida
• Julie Kay, The Daily Business Review
• Tom Hudson, WLRN

Click here to register now!

Cost for members: $30, Non-Members $50

Congratulations to Boardroom Communications’ healthcare clients Alex Gomez, Matt Sokany and the New Wave Surgical team in South Florida for creating a great product that made laparoscopic surgeries safer. It’s great when good things happen to good people! Click the photo to see some news coverage on New Wave Surgical’s $100-million deal in the Miami Herald.


Miami Herald coverage


The Sun Sentinel did a great job with this article on the JFS Kolot Luncheon and Fashion Show, which is taking place at the Signature Grand on October 20.

Kolot, which means voices, encourages all generations of families to come together to attend the event and lend their voices to help end domestic abuse in the Jewish community. The event is a community-wide campaign to engage people of all ages as allies in ending all forms of abuse against women, teens and men.

It’s truly an amazing cause!

Read more about the luncheon here.

Brenda Levine, left, Hal Herman and Lois Herman

e-Builder, the pioneer in fully integrated, cloud-based construction program management software, is enjoying a spacious and chic new office space.  Employees of the South Florida tech company packed up and moved to their newly-designed headquarters in Plantation, Fla.

Talk about fancy!  The new office spaces shine from floor to ceiling and every employee received new office furniture.  In addition, there are new conference rooms and an employee break room. The designer is Terri Sonntag of Recycled Alternative Corporate Environments, Inc.

Wouldn’t you like to work here?  Good news!  e-Builder is hiring.  Visit their career page to check out all of the open positions.  You’ll love working for this company that is both professional and fun with a lot of room to grow.   You can also check out their website at www.e-Builder.net.

Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb Shareholder Howard Talenfeld was interviewed on June 12, 2013 by Miami TV Channels 4 (CBS) and 7 (WSVN) regarding 4-year-old Antwan Hope, who was found dead on Monday.

Antwan was previously removed from his mother’s care after she tried to suffocate him with a pillow in 2011. Although relatives strongly cautioned against returning the child to his mother, she was allowed an unsupervised visit this past weekend.

PR is a lot like farming. At Boardroom Communications we cultivate the field (or in our case reporters), plant the seeds (story ideas) and then hope for a good harvest. It’s time consuming and sometimes our efforts pay off, but sometimes they don’t.

What clients must understand is that no story is too small and no reporter too insignificant. Case in point, many months ago we placed a small story in a local daily newspaper on one of our clients – VooDoo BBQ — and how they were tapping overseas investors to grow their restaurant business in South Florida.

A reporter with a national publication spotted the story and decided to make it into a bigger trend piece. He put out an inquiry and we responded, not realizing that he was basing his story on the one Boardroom had gotten placed months earlier.When we spoke, we both realized where the seed for the story had originally been planted and by whom. We worked with this national reporter, getting him the interviews and information he needed, and a few months later a story appeared in Inc. Magazine.

For a public relations professional, that’s truly a bountiful harvest.

In the Monday, October 29th edition of the Miami Herald, Boardroom Communications’ Chief Operating Officer Don Silver offers advice on how to react to online consumer reviews.

“Smart business owners and managers watch for unhappy customers and respond in ways that turn a negative into a positive.”

Don explains that how you react to a negative Yelp or Ripoff Report review says a lot about you and your business. The right reaction can have a big impact on how potential customers view you. This is an important aspect of your online reputation management (ORM.)

To check out Don’s article for more tips on ORM, click here.

Boardroom Communications’ West Palm Beach PR client Oasis Outsourcing and CEO Mark Perlberg were featured in a Palm Beach Post Monday Business cover story. Oasis is one of the nation’s largest Professional Employer Organizations (PEO). Not only did the article discuss Oasis’ impressive growth over the past five years and its plans for the future, but Mark had the opportunity to talk about his successful career.

He also offered employers some solid business tips. One of the most important takeaways from the story was, when you hire, try your hardest to judge the person, but know that you can get it wrong. If you look for drive and integrity in job candidates, you will be left with some solid choices. Read the rest of the article here.