Entries tagged with “media placement”.

Congratulations to Boardroom Communications’ healthcare clients Alex Gomez, Matt Sokany and the New Wave Surgical team in South Florida for creating a great product that made laparoscopic surgeries safer. It’s great when good things happen to good people! Click the photo to see some news coverage on New Wave Surgical’s $100-million deal in the Miami Herald.


Miami Herald coverage


The Sun Sentinel did a great job with this article on the JFS Kolot Luncheon and Fashion Show, which is taking place at the Signature Grand on October 20.

Kolot, which means voices, encourages all generations of families to come together to attend the event and lend their voices to help end domestic abuse in the Jewish community. The event is a community-wide campaign to engage people of all ages as allies in ending all forms of abuse against women, teens and men.

It’s truly an amazing cause!

Read more about the luncheon here.

Brenda Levine, left, Hal Herman and Lois Herman

e-Builder, the pioneer in fully integrated, cloud-based construction program management software, is enjoying a spacious and chic new office space.  Employees of the South Florida tech company packed up and moved to their newly-designed headquarters in Plantation, Fla.

Talk about fancy!  The new office spaces shine from floor to ceiling and every employee received new office furniture.  In addition, there are new conference rooms and an employee break room. The designer is Terri Sonntag of Recycled Alternative Corporate Environments, Inc.

Wouldn’t you like to work here?  Good news!  e-Builder is hiring.  Visit their career page to check out all of the open positions.  You’ll love working for this company that is both professional and fun with a lot of room to grow.   You can also check out their website at www.e-Builder.net.

Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb Shareholder Howard Talenfeld was interviewed on June 12, 2013 by Miami TV Channels 4 (CBS) and 7 (WSVN) regarding 4-year-old Antwan Hope, who was found dead on Monday.

Antwan was previously removed from his mother’s care after she tried to suffocate him with a pillow in 2011. Although relatives strongly cautioned against returning the child to his mother, she was allowed an unsupervised visit this past weekend.

PR is a lot like farming. At Boardroom Communications we cultivate the field (or in our case reporters), plant the seeds (story ideas) and then hope for a good harvest. It’s time consuming and sometimes our efforts pay off, but sometimes they don’t.

What clients must understand is that no story is too small and no reporter too insignificant. Case in point, many months ago we placed a small story in a local daily newspaper on one of our clients – VooDoo BBQ — and how they were tapping overseas investors to grow their restaurant business in South Florida.

A reporter with a national publication spotted the story and decided to make it into a bigger trend piece. He put out an inquiry and we responded, not realizing that he was basing his story on the one Boardroom had gotten placed months earlier.When we spoke, we both realized where the seed for the story had originally been planted and by whom. We worked with this national reporter, getting him the interviews and information he needed, and a few months later a story appeared in Inc. Magazine.

For a public relations professional, that’s truly a bountiful harvest.

In the Monday, October 29th edition of the Miami Herald, Boardroom Communications’ Chief Operating Officer Don Silver offers advice on how to react to online consumer reviews.

“Smart business owners and managers watch for unhappy customers and respond in ways that turn a negative into a positive.”

Don explains that how you react to a negative Yelp or Ripoff Report review says a lot about you and your business. The right reaction can have a big impact on how potential customers view you. This is an important aspect of your online reputation management (ORM.)

To check out Don’s article for more tips on ORM, click here.

Boardroom Communications’ West Palm Beach PR client Oasis Outsourcing and CEO Mark Perlberg were featured in a Palm Beach Post Monday Business cover story. Oasis is one of the nation’s largest Professional Employer Organizations (PEO). Not only did the article discuss Oasis’ impressive growth over the past five years and its plans for the future, but Mark had the opportunity to talk about his successful career.

He also offered employers some solid business tips. One of the most important takeaways from the story was, when you hire, try your hardest to judge the person, but know that you can get it wrong. If you look for drive and integrity in job candidates, you will be left with some solid choices. Read the rest of the article here.

Let’s eat, Grandma – Where Grammar Matters

Using formal grammar has become less important in the age of Facebook, Twitter, and blogging, where slang is most common. The Wall Street Journal recently published an article on the importance of grammar in the workplace.

Our very own, Don Silver, explained his never-ending struggle to improve his employees’ grammar. Mr. Silver, who is famous around our office for being a grammar guru, does not let grammatical errors go unnoticed.

In a survey conducted by the Society for Human Resource Management and AARP in 2012, about 45% of 430 employers said they were working to improve their employees’ grammar skills.

Author of “Garner’s Modern American Usage,” Bryan A. Garner says “I’m shocked at the rampant illiteracy” on Twitter.

While the problem seems to be a lack of skill among 20- and 30-somethings, experts say the real problem is that the younger generation had “developed a new norm,” where this type of slang-grammar is prominent.

Unlike Boardroom, some companies like RescueTime, a Seattle-based maker of personal-productivity software, favor shorter, condensed sentences rather than grammatically correct.

The state of Florida is at the forefront of a national trend involving ex-spouses who are tired of paying permanent alimony. The house bill, introduced in November, proposes to make sweeping alimony reforms as it sets caps on alimony based on income and terminates alimony payments when the payer reaches retirement.

The final decision of this bill may mean significant changes for Florida, it will give every divorce the opportunity to be reopened and renegotiated.

The Florida Civil Justice Subcommittee took the bill under advisement on December 7th. While Florida has been making changes to its alimony laws since 2010, nothing has made an impact similar to what is being proposed now.

Angela Neave, a Boardroom Communications client and family lawyer at Barry I. Finkel, P.A, was featured in a front page article speaking out about the alimony bill.

“My gut reaction is this is a good start, but it won’t pass as it is because it is too drastic,” Neave said.

To read the entire article click here.

To read the full bill, click here.