It takes more than communication skills to be a successful public relations practitioner. There are a number of skills that are equally as important, if not more, than just the ability to communicate well.

PR Daily recently put together a list of nine non-obvious skills that all PR practitioners should have. Here is our list of top three.

Teamwork experience
PR pros should know how to work with their team members in order to get the best results for their clients. Everyone is different, but the ability to work well in a group is a huge part of the job. You may not agree or like everyone you come into contact with, but it’s important to be able to work well together.

Multitasking
To be successful in PR, you need to be able to handle more than one task, or client, at a time. Different clients will require different things from you, and a PR pro should be able to juggle several things at a time. Even for a single account, you may be working on multiple projects or opportunities at a time.

Creativity
When you think you’ve hit a lull, it’s important to find new ways to promote your clients. That’s where some creativity kicks in. If you can find an interesting, new way to look at your client and client news, there’s a chance that a journalist or a producer might see your viewpoint. However, don’t go overboard with creativity, try to be reasonable and use your common sense.

Join Us!

Get your spandex shorts and biking shoes ready because the 26^th Annual Zimmerman MS Bike Ride, Presented by Mack Cycle and Fitness, is ready to roll. More than 2,500 cyclists are expected to participate in the bike race at 7 a.m. this Saturday, including Phil Keoghan, the host of The Amazing Race. There are many teams in the race, including Zimmerman’s Zmotion team, Mack Cycle and Fitness and Bacardi’s team of more than 220 cyclists, many of which are supporting family members with MS.  Yolanda Salgado, a member of the Mack Cycle and Fitness team who suffers from MS, will be riding for “hope” on a recumbent bike donated by the team.

The ride begins in Homestead-Miami Speedway with a lap around the track, then cyclists will continue the 150-mile journey, stopping overnight at John Pennekamp Park in Key Largo.

Once all the riders have arrived at the park, there will be a celebration with food and entertainment.

In the morning, the riders will return to the speedway and be cheered until the finish line.

Other riders are also invited to participate in a Kids and Family Ride on April 21^st at 8 a.m.  There is a $15 fundraising minimum for kids 12 and under plus free registration, $50 minimum for teens ages 13 – 17, $150 minimum for adults 18 and over, with a $20 registration fee.

In addition to the generous support from the title and presenting sponsors, Zimmerman Advertising and Mack Cycle and Fitness, the following organizations have committed as major supporters of the MS Bike Ride:  DHL, Maroone, FedEx, Bacardi Hatuey, Amex, Subway and UPS.

To register or volunteer for the Zimmerman MS Bike Ride Presented by Mack Cycle and Fitness visit www.msbikeflorida.org, email ms150bike@fls.nmss.org or call 1-800-FIGHT-MS (344-4867).

The 10th Annual Florida’s Children First (FCF) Broward Awards reception raised over $100,000 and drew more than 250 community and business leaders, judges, elected officials and more to the event to sponsor the states foster, neglected and abused children.  The picture below includes Todd Templin of Boardroom Communications.

Mark Pordes of Pordes Residential is known for handling condo businesses.  But with ONE Bal Harbour, he invested equity into a bulk deal for over 40 units and sold nearly all of these units to different buyers during the year. In this economic slump, he is truly good at what he does. Read more about it on Ocean Drive.



Join us at Bal Harbour for this great event!

Join us on April 5, 2012 for the NAIOP/ULI Collegiate Challenge

Where: Miami University Life Science & Technology Park

1951 Northwest 7th Avenue Miami, FL 33136

What: The Collegiate Challenge provides unique and valuable industry exposure to students and their respective schools in a competitive and realistic environment. The spirit of the program is to provide positive exposure and experience for all involved and to offer a “real world” experience for the students.

For more information about Sponsorship opportunities or to RSVP, click here.

Boardroom Communications’ is a proud recipient of a SILVER ADDY®, from the Advertising Federation of Greater Fort Lauderdale, was for Boardroom’s “This is My Federation” campaign. The ad showcased different families throughout Broward County with testimonials of how the federation has impacted their lives.

Boardroom is proud to be the winner two years in a row of this honorable award!

The ad ran in South Florida publications, including the Lifestyle magazines, which displayed  four family photos with their personal statements about the Jewish Federation.

“Boardroom Communications is proud to handle the public relations, marketing and advertising for The Jewish Federation,” said Julie Talenfeld, President of Boardroom Communications. ” We are honored to receive this award and know our work has helped make a difference in the community.”

Florida’s Children First will host it’s tenth annual Broward Awards Reception event  Thursday, March 22, 2012  in Fort Lauderdale. Last year’s event was attended by more than 200 people, raising $100,000 for the organization protecting Florida’s youth.

FCF provides attorneys for foster children and provide a voice to those who don’t have one.  Executive Director Christina Spudeas, along with FCF President and Fort Lauderdale children’s rights attorney Howard Talenfeld will the lead the event, which is expected to host more than 300 child advocates, judges, elected officials and community and business leaders.

The event will recognize and honor the individuals who supported The Tracy McPharlin Pro Bono Dependency Recruitment Initiative. Also, the 80 plus attorneys that have been trained, and volunteered to take cases on behalf of the children and these attorneys will be recognized for their service to the community at the awards reception.  For more information, visit the website.

O’Dwyers, a publication focusing on public relations news and marketing communications, recently wrote a guide to crisis communications where various public relations firms were featured, including Boardroom Communications.

Boardroom’s experienced staff of public relations professionals frequently handles high-profile crisis projects and public affairs campaigns each year. Some of them include but are not limited to litigation, product recalls, criminal charges, hostile takeovers and much more.

Boardroom Communications has experience in responding to urgent threats, developing crisis communications plans, evaluating  the situation, mitigating the risks and dealing with your most important audience i.e. the media, employees, stakeholders, etc.

Crisis communication is very important and a necessary part of public relations that Boardroom Communications prides itself on.

To read more about crisis communications in public relations firms visit O’Dwyers website or take a look at the publication printed in January.

Here at Boardroom Communications, we encourage everyone to get involved in professional organizations and not-for-profit organizations.

Just recently, our very own Don Silver was reelected to the Board of Directors of the South Florida Chapter of NAIOP as Vice President of Media and Public Relations. Don has been involved with the organization for more than a decade and chairs the Public Relations committee.

Don was also reelected to the 2012 Executive Council for Legal Aid Services of Broward County and Coast to Coast Legal Aid of South Florida. The council promotes and acts as ambassadors in the community for the organization. Legal Aid assists more than 150 not-for-profits and 10,000 individuals in need each year.