Come check out “Smashing The Glass Ceiling” February Luncheon Event featuring Kristi Krueger  and Boardroom Communication’s President, Julie Talenfeld,  on February 2 at the Tower Club in Fort Lauderdale!

Where:

100 SE Third Avenue

28th Floor

Fort Lauderdale, FL 33301

When:

February 2, 2012

11:30 a.m. -1:30 p.m.

Cost:

$30 for members

$45 for non-members

Please include attendee name and company name when registering.

Advance registration is required. Please note: Registration closes February 1st, 2012 at noon. Registrations received after noon on Wednesday, February 1st will be charged an additional $10 late fee at the door.

For more information check out their website.

On January 13^th our client, Fitness 54 celebrated their greatly anticipated grand opening at the Weston Town Center. The highly attended party could be seen from miles away as huge rotating spot lights out front shot beams high into the sky. The fun started with a high-energy dance routine to LMFAO’s popular hit “Party Rock Anthem” and then continued inside Fitness 54 throughout the night. Waitresses walked around sampling the new Fit 54 food, while guests took personalized tours with trainers around the cutting edge facility.

For a recap of the night, watch the video here!

Fitness 54 trainers strike a pose outside the party

Tomorrow the Legal Marketing Association will kick off its 2012 program with “Connecting Costs to Value: Your Role in Driving Revenue.”  If you are an  attorney, marketing and business development professional, marketing partner, managing partner, practice group leader, or manager from law firms/accounting firms, then you should be there!

Nationally recognized as a leader in law firm business development strategy, special guest presenter Silvia Coulter, will discuss what firms can do to build relationships based on loyalty versus cost of services, client growth cycle and process improvement and its impact on the firm’s revenue.

When: TOMORROW! Tuesday, January 17, 2012 from 5 p.m. -7:30 p.m.

• Registration and networking being at 5 p.m.
• Presentation starts at 5:45 p.m.
• Food, fun and networking at 6:30 p.m.

Where: Berger Singerman; 1450 Brickell Avenue Suite 1900, Miami, FL 33131

Cost: Complimentary for lawyers, legal marketing professionals and LMASE members, $25 for other business professionals or non-members

Please RSVP to Jennifer Clarin, jclarin@boardroompr.com (954) 370-8999 or via SurveyMonkey, http://www.surveymonkey.com/s/YMJ3ZW7.

Hope you can join us!

Fitness 54 is a revolutionary workout concept that is changing bodies, minds and turning the concept of fitness training on its ear…they are like no fitness club or gym you’ve ever been to. Created in the garage of a passionate fitness fanatic interested in more than what the typical fitness center could offer, Fitness 54 now offers up-tempo workouts in an exciting, energetic and engaging club setting.

Come join us this Friday at the Weston Town Center for food, fun, good friends and giveaways! Click the link below to add yourself to the Facebook invitation.

54 lucky guests will be chosen at random to win ONE WEEK of UNLIMITED Fitness 54 classes!

See you Friday!

Join MDPrevent, a new health care service, education and primary care practice located in Delray Beach, for its grand opening event. Come out and learn all about the programs and services that MDPrevent has to offer.

MDPrevent is hosting its open house and ribbon cutting ceremony starting at 10 am on Thursday, January 12, 2012. The center is located at 5130 Linton Blvd. Suite H-1, Delray Beach. For more information, please call 561-807-2561.

The holidays created a time for giving. On New Year’s Eve, we reflected on past mistakes and resolved to be better for 2012.

Here at Boardroom, the protocol of the season got us thinking about the protocol of networking. When we network, our objective is simple  — we want something.

But the holidays remind us that relationships, networking ones too, are about a give-and-take exchange. Remembering that spirit of the season, forget about what you can get out of the relationship. Focus on what you have to give.

Here’s a simple tip that can help you revamp your networking strategies, whether on the web or at the next annual New Year’s cocktail party: be interested, not interesting. Yes, keep your business card in tow; but rather than focus on yourself, really listen to the other person.

The best networks are those of mutual benefits where everybody wins. It’s time to tap in! Find out what makes the other person tick. Sincerely inquire on how you can help foster and support their needs.

That’s our New Year’s resolution.

So here’s to making 2012 a time of giving and connecting, whether it be in our networks of co-workers, family or friends.

With the holidays around the corner, most people are looking forward to spending time with their families and unwrapping presents.

However, not everyone gets to enjoy the holiday season with a plethora of gifts. Boardroom Communications client, JAFCO is partnering up with organizations in the community to try and bring some holiday spirit to the children of JAFCO.

“Synagogues, Jewish community centers and private individuals in the tri-county area have signed up to provide toys for Hanukkah for children in our programs,” said Sarah Franco, JAFCO executive director, in a recent article.

With the help of these generous organizations, JAFCO will be able to make Hanukkah wishes come true for more than 350 disadvantaged children.

To read the full article, click here.

The holidays are here! Not only does that mean ’tis the season to be jolly with family and friends, but in the workplace as well.

By peppering your business with a little holiday spirit, you can revamp your brand image and inspire some holiday cheer in your customers.

Take Starbucks.

Its holiday marketing campaign, which debuted in November, features seasonal beverages like the “Peppermint Mocha” and “Gingerbread Latte” served up in special edition holiday cups.  This year, Starbucks has gone one step further with the Starbucks Cup Magic App, which allows coffee-drinkers to animate the action on their coffee cups on their smartphone screens.  The object, says VP-Global Digital Marketing for Starbucks, Alexandra Wheeler, is to both “surprise and delight” customers during this holiday season.

So get in the spirit! Here are some things you can do to make the holiday season a catalyst for your business:

-Deck the halls with boughs of holly! But seriously, some easy, simple decorations can go a long way.  By creating a fun, holiday atmosphere, your employees and customers alike will relish in the spirit of the season.

-Learn the holiday news cycle. To avoid missing out on an opportunity for your product or service in a publication, make sure you’re up to date on the editorial calendars well in advance to see what specific topics the media outlets will focus on during this holiday cycle.

-Wish your social media following a happy holidays. A simple tweet or Facebook post spreading the spirit will bring you back into sight and into mind.  Keeping up a rapport with those in the digital world (and continuing to maintain your online presence) is extremely important, especially now!

So enjoy this holiday season, and take advantage of the opportunity to enact some timely marketing strategies. Fa la la la la, la la la la.

On Sunday, November 6, 2011, Margaux Grossman’s family and friends will lace up their sneakers to participate in the Margaux’s Miracle Foundation Third Annual “Walk In The Park” at Pine Trails Park in Parkland.

Boardroom Communications is proud to sponsor Margaux’s Miracle Foundation—President Julie Talenfeld is on the Board of Directors and Account Director Jennifer Clarin serves as the Board’s secretary.

The Margaux’s Miracle Foundation Third Annual “Walk In The Park” will be held from 11 a.m.– 2p.m., and tickets cost $25 for adults and $15 for students ages 5-18. Community service hours are available for student volunteers. For more information, please contact Sharon Sheinbaum at 561-213-4639 or visit www.margauxsmiracle.org.

Last week’s “Hollywood Welcomes the Stars” event marked another huge success for the Boys & Girls Clubs of Broward County. More than 400 people gathered at the Westin Diplomat Resort & Spa in Hallandale Beach to raise money for after-school programs. In addition to a cocktail party, dinner, and silent and live auction items, attendees also had a chance to mingle with local celebs and enjoy an unpugged performance by Grammy Award Winner, Jon Secada.

Boardroom Account Executives also attended the event after months of preparing. We were able to secure pre- and  post event media coverage while putting the spotlight on the importance of The Boys & Girls Clubs in our communities.