The mission of the YMCA is to put Judeo-Christian principles into practice through programs that build healthy spirit, mind and body for all. The Y is the nation’s leading nonprofit committed to strengthening the foundations of communities in the areas of youth development, healthy living and social responsibility. Its programs teach young people important values such as caring, honesty, responsibility and respect.
BoardroomPR developed numerous stories, articles, and profiles of the leadership and the programs at the YMCA. From major daily newspapers to local community publications, news about the YMCA was consistent and excellent, and the organization realized a significant lift in its visibility.