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Big Brother reading emails through Google

Have you ever had the eerie feeling that your Google ads were literally reading your mind? They weren’t. But they were reading your emails. Google’s ad targeting based on your email copy – i.e. emails planning a trip to New York may correspond with ads for various Broadway shows — has been a long-standing practice […]

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PR is on the up and up! According to a new report from the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism this week, 75% of marketers surveyed plan to ramp up their staffing and spending with regard to public relations over the […]

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