For generations, BankAtlantic had been one of Florida’s most trusted and stable banks. From its founding in 1952, the financial institution had grown to deliver consumer and business banking services via its 78 branch locations in Broward, Martin, Miami-Dade, Palm Beach, and St. Lucie counties, and was a member of the Federal Deposit Insurance Corporation. The bank was acquired by BB&T in 2012 Corporation. Prior to the acquisition, BankAtlantic had assets of $3.86 billion, and its lending portfolio comprised commercial real estate loans, commercial business loans, standby letters of credit and commitments, consumer loans, small business loans and residential loans.
BoardroomPR helped make BankAtlantic a household name. For almost a decade, BoardroomPR delivered key marketing communications services, especially as the banking and financial services firm grew its statewide footprint. We handled everything from community outreach and press relations, to earnings and reporting functions required for public companies. Our work resulted in top placements for the Bank in places like Miami Herald, Sun Sentinel and the New York Times. Leadership of the bank was frequently quoted or photographed and the innovative plans developed by the team were consistently in the news due to the efforts of BoardroomPR. From endearing human interest stories to hard facts business articles, BankAtlantic was one of the most recognized and respected financial institutions in the area.