Drawing its name from the long-time air carrier, Eastern Financial Credit Union was a respected community credit union serving airline employees, and later, employees of companies and organizations that partnered with the financial institution. In 2009, EFCU merged with Space Coast Credit Union, growing the Central Florida credit union’s assets to $3.2 billion and customer base to 380,000 members.
The financial services media relations team at BoardroomPR delivered media relations for television, print, and radio outreach; community service and regional outreach; special events creation, planning, and execution; and publicizing of the banking institution’s specialty programs, especially surrounding automotive buying and lending services. We also heavily promoted Eastern Financial’s community service projects and donations to local charities.
BoardroomPR offered a broad scope of marketing related services and support, media training, crisis management training, member-focused campaigns, and outreach and positioning to help establish the financial institution’s executive team as thought leaders in the financial services industry and among general media.