Founded in 1990 by third-generation florist Donn Flipse, Field of Flowers remains a fresh, new retail concept as “America's Original Fresh Flower Market.” With over 10,000 square feet, Field of Flowers is among the largest flower shops in Florida, drawing customers from across South Florida and around the world in a one-of-a-kind shopping experience. Part relaxing oasis, part boundless floral array, the store’s 150 varieties of fresh-cut flowers, elegant arrangements, potted foliage and flowering plants are available for same-day pick up or delivery by refrigerated trucks – or air shipment around the world.
For more than a decade, Field of Flowers’ media relations blossomed under the experienced nurturing of BoardroomPR. As South Florida’s leading flower retailer and global floral distributor, the company gave BoardroomPR at seat at the marketing table to handle a broad array of marketing communications. The firm oversaw media and community relations, holiday-related publicity, and news outreach related to breaking and long-lead news trends.
BoardroomPR’s client service team also oversaw new store openings, promotion of in-store events, store acquisitions, and a host of new and unique campaign custom created to separate Field of Flowers from other flower stores and big-box retailers competing in the marketplace. As a result, BoardroomPR generated tremendous television, newspaper, magazine, and other media coverage across the client’s key market areas.