Veer Towers is a luxury, two-tower luxury condominium project located in the heart of CityCenter in Las Vegas, Nevada. One of Boardroom’s long-standing real estate clients purchased 427 units from MGM to market and sell. Our PR team was brought in to handle media relations both in Las Vegas and nationally, as well as social media and event planning. Through carefully crafted s tory lines and regular media interaction, Boardroom positioned Veer Towers as the trophy property of the Las Vegas Strip. We also planned and executed major events targeting the broker and buyer communities in Las Vegas, California and Miami. Through the social media campaign, we were able to regularly share news of sales and closings and interact with buyers and prospects outside of Las Vegas.