Voodoo BBQ & Grille is a successful fast-casual restaurant concept with roots in New Orleans. It specializes in traditional BBQ food seasoned with Cajun spices and generous homemade side dishes, all served up in a festive, Mardi Gras-style environment. The restaurant expanded into South Florida through a local franchisee who utilized a Federal government foreign investor program to finance construction of five locations: Pembroke Pines, Kendall, Hollywood, Boca Raton and Fort Lauderdale. Voodoo BBQ was named the #1 BBQ Restaurant for two years in a row by viewer of WPLG-LOCAL 10.
BoardroomPR was hired by the franchisee group to help launch the concept in South Florida. We started by managing social media four months before the first store opened in Pembroke Pines. Our various social media channels gave us a base of customers to market our messages to. In addition, we created buzz about the opening by placing news stories in local newspapers, with food bloggers and on TV. We also helped organize a friends and family charity event two days before grand opening that generated additional press opportunities. We replicated our efforts for the opening of the second location in Kendall and also helped place ads in community papers and general copy writing. In addition, we placed stories in restaurant trade magazines regarding the EB-5 investor program as a way to generate new investors for the Florida expansion.