This women’s clothing boutique in Delray Beach, FL, defines a unique niche in the South Florida apparel sector. Serving customers’ desires for premier apparel to look their best with a personal shopping experience delivering women’s fashions, shoes, and accessories, the retailer delivered both quality and fashionable couture in keeping with its simple and effective slogan: “I shop at Wish – you should too.”
Boutique retailers often enjoy strong customer loyalty, yet don’t have the deep marketing resources that drive larger brands. Working closely with Wish and Shoes, the retail marketing and promotions team at BoardroomPR strategized, organized and executed a variety of customer and community programs that helped introduce and bolster the Wish brand in the regional marketplace.
Between a series of community efforts and special events, backed by strong media relations, BoardroomPR propelled Wish events, including trunk shows and other special engagements. BoardroomPR helped Wish and Shoes achieve strong brand recognition among key consumer audiences and the media.