Retail

Over the years, BoardroomPR has been proud to represent some of South Florida’s most recognized retailers, and to provide each one with outstanding PR, social media and special event services. From the iconic Bal Harbor Shops to renowned floral retailer Field of Flowers to dress designer Rene Ruiz fashion boutiques Wish and Shoes and Bolufe, BoardroomPR offers retailers the ability to market themselves through the traditional and social media campaigns our Florida PR professionals create.

Because our contacts are far and wide, clients have enjoyed media attention in such publications as the New York Times, Women’s Wear Daily, Shopping Center Business and Chain Store Age and most all local network TV affiliates. Retail writers throughout the country learn news of our clients through our consistent press releases and outreach.

Often a picture speaks a thousand words and retail clients have enjoyed significant visibility through extraordinary use of photography. We know that impactful photos and intriguing copy combine to create excellent brand recognition.

Retail clients enjoy increased exposure and brand awareness through BoardroomPR’s proven publicity, social media marketing strategies and event promotion. Well-executed strategies accomplish:

• Positioning the brand as premier against its competitors
• Substantially increased name recognition for the brand within local communities and beyond
• Positioning key executives and fashion thought leaders
• Promoting the brand’s offerings as top-notch
• Developing and publicizing events that gain attention and draw new and existing customers
• Capitalizing on celebrity clientele and endorsements
• Creating online and social media buzz and followers to promote engagement and increased sales

At BoardroomPR, we believe that a public relations plan is a fundamental element in any marketing campaign, and we tailor our services to meet each retailer’s unique business objectives and brand strategy. We take pride in providing outstanding media coverage, brand and message development, and public relations counsel for our local, regional and national clients.

For retail clients as with all our clients, our public relations and social media campaigns are creative, comprehensive, effective and measurable. We think beyond the ordinary – and achieve the extraordinary – with targeted campaigns custom designed to meet each client’s specific needs.

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