BoardroomPR is the go-to real estate PR partner for luxury residential developers and brokers seeking integrated public relations, marketing, and lead-gen social media services. Our team positions Florida public Florida relations clients in the residential real estate sector as industry thought leaders and helps developments of all sizes achieve SOLD OUT status through our storytelling abilities, strong media relationships, and masterful use of social media, multimedia and digital marketing strategies.

Our team of former television and real estate journalists specialize in real estate and have represented many successful, high-profile projects, including Frenchman’s Creek in Palm Beach County, Windmill Reserve, Minto Homes’ Westlake, Ocean Delray in Delray Beach, Royal Palm Residences in Boca Raton, Canyon Ranch Living Miami Beach, 200 East and 327 Royal Palm in Boca Raton, Positano in Hollywood, Marina Palms in North Miami Beach, Merrick Manor in Coral Gables, Gale Residences Fort Lauderdale Beach, ICON Las Olas in downtown Fort Lauderdale, Fordham and Elysian in Deerfield Beach and Veer Towers in Las Vegas.

The South Florida-based real estate PR team also planned the groundbreaking ceremony for the Margaritaville Hollywood Beach Resort, Plantation Walk and The Rise Fort Lauderdale – among others. We have also worked with some of Florida’s top luxury residential real estate brokers including The Keyes Company and its Palm Beach-based luxury brand Illustrated Properties, Wimbish Realty and Waterfront Estates.

Our representative industry clients include:

Newgard Development Group: A leader in lifestyle residential developments across the Southeast U.S., Newgard developed a dozen condominium projects in South Florida and outside of the state over the past 25 years

The Astor Companies: Founded by Henry Torres in 2002, The Astor Companies is a full-service real estate development firm based in Miami. Its projects include Merrick Manor in Coral Gables, InTown in Little Havana, Douglas Enclave in Miami and Nordica in Miami’s The Roads neighborhood

Association of Poinciana Villages: The largest homeowner’s association in the state of Florida, and one of the largest in the country, serving more than 70,000 residents across a 47,000-acre community

LOFTY Brickell: Newgard Development Group’s 44-story condominium development under construction on the Miami River in the city’s Brickell district. It represents the pinnacle of Newgard’s flexible ownership concept

Top PR Social Media Firms    Best PR agency South Florida      Best PR firm and Crisis Management South Florida

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

Miriam Cohen
President, SelectJOBS.com and Equilibrix

The “dot com” industry has been very competitive and Boardroom’s media savvy and persistence cut through the clutter and got our company featured in the national media, including the Nightly Business Report. Boardroom really delivers.

Anita Buyer
CEO, Setnor Byer Insurance & Risk

BoardroomPR did an excellent job of getting our name out into the community. I was very pleased with their services and highly recommend them.

David Schulman
General Agent, DBS Financial / Mass Mutual

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

Steven Fischler
President, SRF Ventures

BoardroomPR knows luxury read estate. Their team consistently produces excellent work to elevate the brands of our individual development projects and the organization behind them.

Dev Motwani
PRESIDENT, MERRIMAC VENTURES

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residential real estate
From boutique condominium projects to the nation’s largest homebuilders, BoardroomPR has a track record of executing multi-pronged campaigns for single-family, townhome and condominium projects.

Our representative industry clients include



The Keyes Company: Florida’s largest independent residential real estate brokerage.

Pulte Homes and Minto Communities: Two of the nation’s most successful home builders.

KW Property Management & Consulting: One of Florida’s largest condominium and association property management firms

Plantation Walk: Encore Capital Management’s transformative mixed-use development in Plantation, Florida

Merrick Manor: Coral Gables’ largest residential development in nearly a decade

Marina Palms in North Miami Beach

Gale Residences Fort Lauderdale Beach

Ocean Delray in Delray Beach

Royal Palm Residences in Boca Raton

ICON Las Olas in Fort Lauderdale

Margaritaville Hollywood Beach Resort
 

As an integrated Florida PR agency, BoardroomPR provides a full suite of services including:

Media Relations:


Our team of Florida and national real estate PR experts implement systematic, proactive and opportunistic campaigns to generate positive media coverage for companies and projects through strategic press announcements, expert sourcing, byline articles/Q&As and speaking engagements.


Press Releases:


BoardroomPR’s team includes seven former journalists with vast writing experience. Our writers create well-crafted press releases to get news to targeted audiences and generate media attention.


Expert Sourcing:


BoardroomPR positions Florida residential real estate PR clients as experts on the general real estate market, local markets they operate in and big-picture industry trends and issues.


Copywriting:


Our team produces byline articles for clients, drafts compelling website content, including blog posts, and writes copy for company and project e-newsletters and e-blasts.


Social Media:


BoardroomPR’s in-house Florida social media management team manages and creates content for platforms including Facebook, Twitter, Instagram and LinkedIn. The team implements a coordinated plan to build a company or project’s social media presence, raise awareness and increase engagement that drives more website traffic and lead generation.


Marketing and Branding:


BoardroomPR’s branding pros help real estate PR clients develop and promote their traditional advertising, firm materials, website, social media and blogs so they can immediately connect with their targeted audiences.


Design and Printing:


Our experts develop brands from scratch or help with rebranding efforts. BoardroomPR creates logos, marketing materials, websites, blogs and social media pages with a consistent look, feel and messaging.


Video Production:


Our team uses state-of-the-art equipment including hi-resolution video and digital cameras, microphones, lights and drones for flyover shots. We also offer South Florida, Central Florida and Gulf Coast real estate PR clients high-quality video shooting and editing for use in print and optimized for social media, websites and blogs.


Website Development and Management:


BoardroomPR designs, writes and produces websites for real estate developers and companies. Our real estate PR and marketing team makes sure the real estate website is visually impressive and ready for SEO to help it rank high in search engine results.


Search Engine Optimization:


BoardroomPR manages numerous Florida, local market and national SEO campaigns that catapult real estate PR clients to page-one rankings on Google, Yahoo and Bing.


Online Reputation Management:


Our team offers a comprehensive online reputation management program to improve SEO over time and ensure clients penetrate hundreds of key online databases.  In the event a Florida or national  crisis arises, BoardroomPR’s Florida residential real estate clients know they are in good hands to stem the tide of bad news on social media, review sites and in the traditional print and broadcast media outlets.


Paid Search (SEM):


BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that is greatly experienced in this area. Our team generates website traffic and helps convert that into high-quality leads.