BoardroomPR has managed Florida public relations for the Florida Property & Casualty Association (FPCA) for more than a decade. The association represents the interests of Florida-based home insurers through government relations, public affairs, consumer education and PR. From time to time, an opposing business or political interest group will attack the industry with false allegations […]

  Ever wonder how Google’s search engine inspects website and individual page URLs? The answer is now YES, via a new addition to the Google Search Console (GSC).   With the Search Engine Optimization (SEO) steadily evolving, achieving top page-one rankings requires attention to detail and perseverance. Google now enables marketers to inspect specific website […]

When it comes to representing a national brand, you not only need good contacts, in today’s every-changing marketplace, you also need a lot of creativity. PoolCandy is a Miami-based company that creates trendy, fun pool floats. With its one-of-a-kind glitter line, it is no wonder Target was quick to pick them up for national distribution. […]

How did customer-focused Southwest Airlines respond to its recent mid-air jet engine failure with airline’s first passenger fatality in its history? As a Florida crisis PR specialist, I can confidently give the company an A. Almost immediately the company’s CEO delivered a 40-second video apology, four employees flew to Ms. Riordan’s home to assist her […]

    BoardroomPR recently had the honor of being a part of the Marcum Women’s Forum. The event was packed with useful information for businesswomen that can be incorporated into everyday life. Marcum curated a top notch panel of experts for the half-day conference, which was held at the beautiful Hotel Colonnade in Coral Gables. […]

After rumors of 60-minute videos emerged earlier this month, Instagram is now reportedly set to launch the feature this week. Titled “IGTV,” the new hub will support videos ranging from 15 seconds to 60 minutes, well above the current one minute cap that currently exists on the app. According to reports, Instagram has been meeting […]

The hallmark of the hippie, disco, and boomer generation, the waterbed, is making a big comeback and BoardroomPR helped get the word out. On the 50th anniversary of waterbed’s creation, three business icons of the industry have come together to introduce a new and improved bed.   AFLOAT™, by Hall Flotation, has a reimagined design that […]