The Junior League of Miami (Junior League) has a 90+ year history of service to the community. The organization has invested millions of dollars, matched by millions of volunteer hours, to make a tremendous impact. BoardroomPR has developed a proactive media campaign to bring awareness and visibility to the organization and it work in the community. The firm drove significant attention to the organization’s bi-annual Designer Showhouse, generating an impressive number of articles, TV segments, radio placements. In addition, we worked to organize sponsorship, produce a social media campaign aimed at increasing ticket sales, supported numerous efforts through the campaign.