With locations in Boca Raton and Delray Beach, Bolufe’ is South Florida’s premier independent fashion house, carrying the latest in high-end brand names for men and women, specializing in denim, dresses, shirts and accessories.
Bolufe is a boutique clothing store with locations across Boca Raton and Delray Beach, Florida. Founder and owner, Kim Bolufe, has been in business for 25 years and was looking to bring new exposure to her brand. The Boardroom team launched a successful media campaign in the highly competitive South Florida retail/fashion market. We also expanded her social media presence in order to increase her interaction with customers and potential customers. Kim became the go-to girl for expert fashion advice for multiple TV and print media outlets. She was also a featured businesswoman on many industry panels due to our promotion of her long and successful history in the fashion industry.
With a combination of social media, media relations, and special event production, BoardroomPR introduced and propelled the company’s brand, securing interviews with fashion and lifestyle writers across the industry, as well as with general media key local markets. The result was scores of media placements, thousands of impressions, and a lasting place in the consumer marketplace.