City Furniture has partnered with BoardroomPR to manage media relations for the product launch at three City Furniture locations: Tamarac, West Palm Beach and Ft. Myers in early June 2018.
BoardroomPR set up three exclusive media previews in each city prior to evening customer receptions. We invited press out to see the new Afloat™ bed and talk with the team behind it.
Our efforts resulted in multiple story placements on TV stations WPLG Local 10, WSVN Channel 7, and WPEC CBS 12, as well as full multi-media exposure in The Sun Sentinel and The Miami Herald, and their respective digital channels. Prior to the previews, we set up Hall for a live spot with popular morning radio host, Paul Castronovo on WBGG-FM Big 105.9. BoardroomPR leveraged the media exposure on social media and with influencers.
We also set up interviews with the Naples News and The News-Press in Ft. Myers as well as the Palm Beach Post in Palm Beach County. A newswire distribution resulted in additional media pick up. CBS Sunday Morning was on hand at the Tamarac launch party to videotape consumers testing the bed for a special report to air later on the network.