Located in the heart of Plantation, Florida, Plantation Walk will be a 32-acre, mixed-use destination featuring 700 luxury rental apartments, some 200,000 square feet of shops and restaurants, 160,000 square feet of Class A office space, the 263-room Sheraton Hotel, and two large parking garages. The $350 million transformation will create a pedestrian-friendly neighborhood enclave with outdoor seating, walkways, and green spaces that promise to create ‘Main Street Plantation.
Plantation Walk is one the largest mixed-use developments currently under construction in Broward County, Florida. Formerly the Plantation Fashion Mall, the land is now being converted into a highly-anticipated, $350 million live, work, play destination. Working closely with developer Art Falcone and his team of retail and residential experts, Boardroom is in charge of handling high-profile traditional media and social media campaigns for this development. This includes press release writing and pitching, media outreach community outreach and media placements. On the social media side, our campaign is highly interactive with the residents of Plantation, Florida where the project is being built. Plus, we create regular videos, including drone footage, to keep everyone updated on the construction progress.