Leveraging Trend Stories to Establish Thought Leadership

thought leadership bubble

Any seasoned PR professional knows that getting clients consistently quoted as expert sources in industry trend stories is an essential way to establish – and maintain – thought leadership. The more industry peers and the public at large see an individual appear in trend pieces with insightful quotes, the more credibility that individual has.

For example, two BoardroomPR clients were quoted in trend stories published by national media outlets this week. Real estate agent Jeff Corriolan of The Keyes Company provided Realtor.com with perspective on a major dilemma facing the broader housing market: homebuyers getting priced out of neighborhoods they want to live in. National publication GlobeSt turned to The Astor Companies President and CEO Henry Torres to describe the mindset of today’s condominium buyer in the Miami. Torres noted how Miami condo buyers are no longer in a position to speculate on projects that will not be completed for several years, so developments nearing completion have a major advantage.

To maximize exposure, the articles will be shared across the Keyes and Astor social media platforms and company blogs. That is a must any time these opportunities materialize.

If you are interested in elevating your profile and reputation within your industry, call us at 954-370-8999 or contact us today!

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