The word “influencer” is a buzz word garnering a lot of attention behind the scenes in business meetings — and for good reason. Influencers have loyal followings, usually in a niche market. They offer information and tips to their audiences, which usually includes products and services. Why should your business use influencers? Short answer: Because they work.

Influencer marketing comes with its fair share of challenges for companies unfamiliar with the market. How do you find the right influencer for your brand? Right now, the market is saturated with individuals who call themselves influencers. Here are a few things that you should look for to make sure you are getting the most out of BoardroomPR’s influencer marketing services.

Influencer Relevance

Choosing the best influencer for your company is just as important as choosing the best influencer marketing agency. Before reaching out to an influencer, review their website and social media pages to see if they are a good fit. Does their content appear to be a match for your brand? You want to see if there is fluidity with the items they promote. If they appear to promote a number of different, seemingly unrelated items, then that might not be the best influencer for your company. When you look at their page, you want the items you see to make sense in relation to who the person is. To achieve the best influencer marketing strategy possible, you want to work with influencers that reflect the same values that you are promoting through your own unique brand.

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They spent countless hours to develop a fabulous website supported by high profile social media, SEO and PR campaigns, video production and special event support, helping us generate new admissions. They always come through for us!

- Alice Hendrickson

Director of Admissions/Financial Aid, St. Marks Episcopal

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk.  They work well with our team and do whatever it takes to get the job done.

- Art Falcone

CEO & Managing Principal, Encore Capital Management

Boardroom communications is a top-notch PR firm that has amazing contacts to connect its clients with media sources for significant exposure. Todd Templin is creative and always thinking about his clients and how he can best serve them and their needs! I highly recommend Todd and his team at Boardroom!

- Beth Azor

Azor Advisory Services

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

We have seen terrific results through our partnership with BoardroomPR and their corporate culture has made it amazingly easy for every member of our team to engage them. BoardroomPR has put the “personal results” back in public relations.

- Peter Dyga

President & CEO Associated Builders and Contractors

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

I’ve worked with BoardroomPR for many years. They are an excellent PR firm. BoardroomPR helped brand my first Professional Employer Organization business which was sold for over a billion dollars. Today they are working with us at Congruity HR, our latest Professional Employer Organization company. Julie, Jen and her team are results-driven and a fantastic group to work with.

- Mike Viola

CEO, Congruity HR

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

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Managing Director, Weiss Serota, et al.

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Influencer Authenticity

Does the influencer appear to be authentic and credible? Do they talk about all organic meals in one post and then hype on a good sugar-laden soft drink a week later? If it looks as though they will promote any company that pays them, then it is very likely this person is not a good fit.

See whether they have any Facebook videos or recent Insta-stories. Read their captions under pictures and on other social media posts. You want someone who is comfortable in front of the camera and speaks to the audience like an old friend in posts, not a person who seems stiff and rehearsed because consumers can see right through that. Our expert public relations team knows how to match our influencer marketing clients with authentic influencers who can accurately communicate our client’s message.

Influencer Engagement

The number of followers they have is important, but it isn’t EVERYTHING. There are plenty of places to buy fake followers, so look beyond the numbers. Do they have a lot of “likes” and “comments” on posts? Do they engage with their audience and respond to questions?

When it comes to influencers, look for quality over quantity. Anyone can have a million followers, but do they have a loyal following? Does it appear that people trust them? A little detective work can go a long way.

Word of mouth is one of the oldest forms of PR out there and might be considered among the most effective marketing tools your business can have. Think back to the last time you were looking for a specific product or service. There is a very good chance you asked people you trust for recommendations. Maybe you went to a website you frequent for reviews and comments. According to Nielson, 92% of people trust recommendations from friends and family over any other type of advertising.

Many studies have found that people trust recommendations from influencers more than they trust traditional advertising. It doesn’t always work with today’s savvy buyer. In today’s digital world, people head directly to social media to find the scoop on what they’re looking for. That’s where influencers come in.

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