At BoardroomPR, we recognize that multimedia has become a part of everyone’s daily information consumption habits. From developing award-winning multimedia campaigns, that have ranged from television, radio, newspaper ads, and direct marketing letters, to technology-based media such as e-mail, websites, video and social media; that’s why we take our role as a top multimedia PR firm so seriously. In today’s market, consumers indulge in multimedia as a means of news and entertainment purposes. Video in particular is often used to be able to get across the most information with the smallest amount of time and effort needed from the viewer. Regardless of where your video is being watched, we want to help you engage with your audience with one goal in mind, to strengthen your brand campaign. By using short videos to create engaging and informative content, we position you as a thought leader in your community.
Creating a cohesive multimedia campaign often involves marrying video production and graphic design along with text-based content. While narrative text can be excellent on its own, it pairs exceptionally with video, as their joint effort helps to engage your audience longer. Online news outlets specifically are using this method to attract readers. By using the strengths of video, a news story becomes more comprehensive and increases the viewer’s chances of being engaged.