Boardroom PR helps its Florida PR and marketing clients put their best foot forward when their visitors view their websites for the first time. Working with some of the best graphic designers, web architects and online strategists, we create award winning websites that are as unique and individualized as they are informative and impressive.

Our public relations team combines artistic disciplines with the latest, proven web development technologies and user-friendly architecture to create websites that stand apart from the competition. Visually striking and thoughtfully informative, the use of integrated multimedia, curated photography and messaging ensures every site is a true reflection of the brand whose name is on the homepage.

We make sure to utilize your website to the fullest, as a landing page for all of your projects. We link social media, optimize SEO, and ensure your brand image is at the forefront of your website’s design. Your company’s audience may be a large group, and we take that into account, helping you formulate a website that is appealing to and easily understood by all of you potential clients.

Top PR Social Media Firms    Best PR agency South Florida    Best PR firm and Crisis Management South Florida

When City National Bank was looking for public relations counsel, we wanted to find a firm that took the time to get to know us and what makes us unique. BoardroomPR is that partner– they understand our industry, know the communities we serve and have delivered quality results.

- Eddie Dominguez

Sr. Vice President, City National Bank

We absolutely love working with the BoardroomPR team.  They have guided us in a multitude of directions, telling the St. Thomas Aquinas story to our alumni, current and potential families. They have embraced the traditions and excellence that STA continues to uphold. The team approach has been ideal for our administration.

- Margie Scott

Vice Principal, St. Thomas Aquinas High School

We turned to BoardroomPR to help us drive awareness and branding throughout South and Central Florida and the Gulf Coast. Working with them is easy. They know their craft and ask the right questions to develop story lines that generated exposure throughout Florida and the industry.

- Mark Holmes

Marketing Director, EASTERN FINANCIAL CREDIT UNION

They spent countless hours to develop a fabulous website supported by high profile social media, SEO and PR campaigns, video production and special event support, helping us generate new admissions. They always come through for us!

- Alice Hendrickson

Director of Admissions/Financial Aid, St. Marks Episcopal

Many thanks to the more than 60 PR professionals who attended yesterday’s Goldcoast PR Council meeting on AI Tips for PR – and special thanks to the presenters from Boardroom PR: Daniel Benjamin, Mara Gordon and Ashley Kearns.

- Gary Schweikhart

Co-Founder, Goldcoast PR Council

BoardroomPR always delivers prompt, quality service, keeping our firm at the forefront of the accounting industry. Their team is creative, knowledgeable, effective and driven. Their work has helped our firm achieve its “Top 25 Litigation Support Accounting Firms” ranking.

- Alan Fiske

Managing Director, Fiske & Co.

The “dot com” industry has been very competitive and Boardroom’s media savvy and persistence cut through the clutter and got our company featured in the national media, including the Nightly Business Report. Boardroom really delivers.

- Anita Buyer

CEO, Setnor Byer Insurance & Risk

I am not sure where our non-profit would be without BoardroomPR, but I do know that with their great public relations services and guidance we are able to raise several million dollars in private funding every year! No South Florida charity or corporation should be without them!

- Sarah Franco

Executive Director JAFCO

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

The team at BoardroomPR is flexible, efficient and professional. What impresses me the most is that they have great understanding of our business, and are always proactive in searching out media opportunities in the publications that matter to us.

- Vicky Jones

Dir. Business Solution Design, C3/C.C.C.

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website development

At BoardroomPR, we know what makes a great website. Your website should reinforce your brand, promote your image, and provide a user friendly formatting, catered to your audience. Having potential clients visit your website means nothing if they aren’t motivated to take action. That’s why we view a successful website as a funnel. Your website should appear engaging and entertaining to hook your audience and then ultimately result in lead generation. We accomplish this by focusing on four major aspects: Architecture, Development, Management, and Engagement.

Essential aspects of your website that should be kept in mind include, keywords, clear and informative heading tags, internal link, clear formatting and engaging visuals.

Competitive Analysis

Before a website can go live, there is a crucial process that must occur first. We begin with an initial meeting. We want to get to know you, your goals and your motivations. This is the time to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so we can identify your place in your market. We want to know what we can highlight and use in our favor on your website and what we need to improve. This is the time for us to look into your competitors. We can see how they are succeeding and identify their shortcomings and then find out what you want to take away from those lessons. From here we will look into your SEO rankings and how your current platforms, including social media, blogs and podcasts, are preforming. We end this initial analysis by looking at example of sites to identify what you like.

Website Architecture

Arguably the most important aspect of a website, website architecture is the structure that will make up your site. The goal is to create the aforementioned funnel. Nowadays, the mobile versions of websites take precedence. Most of your potential clients will likely discover you while searching the web on their cell phone or tablet. We plan for this and ensure that your website is optimized for any device. Another aspect of architecture is your site’s URL. There are many questions to be asked about this, including how old your URL is, if it is optimally named and if it has brought you success in the past. Old URLs are best and URLs with important SEO keywords are even better. After we establish these basic prerequisites, we can create a sample static home page for your site. The aesthetic of your website should take huge priority, since this is what clients will see and notice first.

Website Development

To have a successful website, you must be sure that it is appealing to your audience. Every website incorporates key elements essential to online marketing. We encourage client blogs to drive recurring, relevant content that attracts the attention of search engines and prospective customers alike. We embed SEO keywords and phrases that further elevate the site’s exposure across the internet. In addition to this we include keywords in metatags and alt descriptions to promote more exposure from behind the scenes. One of the most essential aspects of a website is its visual component. Video, as a multimedia medium, pairs exceptionally well with text-based content. While narrative text can be excellent on its own, a video may serve to engage your audience longer. The more engaging your website, the more likely people are to stay. While visiting your website, it’s important that your audience feels a connection to your brand. A website is in many ways a first impression, and one should always lead with their personality and authentic values. This is the goal of branding. Consumers should leave your website feeling as though they understand your company and that understanding should match the message that you are working to promote. So much of website development is communication and while text and words are usually the first form of communication that comes to mind, visuals are often more impactful, memorable and engaging.

User Engagement

Website development does not stop once the site goes live, in fact it really only just begins. Once your website is live, we ensure to install Google Analytics to measure performance on all platforms. We are able to track the traffic onto and away from your website, identifying opportunities and shortcomings alike. We leverage your strengths to improve your website and eliminate weaknesses. Traffic onto your website can be tracked from its origin, meaning we can tell how well your social media, blog posts and podcasts are promoting engagement. Your website should never be static, instead it should always be improving and evolving.

Website SEO

When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the Google Three Pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times.

We do this by linking the Google My Business page to your website along with directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.

Website Target Audiences

Know your audience. Your website should cater to the correct audience to promote engagement. Your target audience makes a huge difference for the design and format of your website. Consider your target client. Do you expect them to be technologically savvy? In a hurry? Easily distracted? Knowing everything that you possibly can about your target client will allow you to apply that information so your website analytics can soar. Your website should individually cater to the different segments of your audience. For example, you might consider including different tabs for different channels of your business.