Boardroom PR helps its Florida PR and marketing clients put their best foot forward when their visitors view their websites for the first time. Working with some of the best graphic designers, web architects and online strategists, we create award winning websites that are as unique and individualized as they are informative and impressive.

 

Our public relations team combines artistic disciplines with the latest, proven web development technologies and user-friendly architecture to create websites that stand apart from the competition. Visually striking and thoughtfully informative, the use of integrated multimedia, curated photography and messaging ensures every site is a true reflection of the brand whose name is on the homepage.

 

We make sure to utilize your website to the fullest, as a landing page for all of your projects. We link social media, optimize SEO, and ensure your brand image is at the forefront of your website’s design. Your company’s audience may be a large group, and we take that into account, helping you formulate a website that is appealing to and easily understood by all of you potential clients.

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

George Helmstetter
Principal, The DevStar Group

e-Builder enjoys a successful partnership with the BoardroomPR team. They’ve done an incredible job getting the word out about e-Builder, both locally and nationally, as an innovative, fast-growing technology company in South Florida. What we like most is that they are so responsive to our needs and requests.

Ron Antevy
President and CEO, e-Builder

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

Jamie Cole
Managing Director, Weiss Serota, et al.

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

Miriam Cohen
President, SelectJOBS.com and Equilibrix
I can’t say enough great things about BoardroomPR. I’ve worked with many agencies over the years and the level of professionalism, the creativity, the responsiveness, and, most importantly, the RESULTS BoardroomPR produces, are truly exceptional. I would recommend them to any client – large or small. They adapt their strategy and support accordingly. And for companies looking to raise their profile, they DELIVER.
Jaye Abbate
Vice President

see our work.

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nfp website development
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website development
At BoardroomPR, we know what makes a great website. Your website should reinforce your brand, promote your image, and provide a user friendly formatting, catered to your audience. Having potential clients visit your website means nothing if they aren’t motivated to take action. That’s why we view a successful website as a funnel. Your website should appear engaging and entertaining to hook your audience and then ultimately result in lead generation. We accomplish this by focusing on four major aspects: Architecture, Development, Management, and Engagement.

Essential aspects of your website that should be kept in mind include, keywords, clear and informative heading tags, internal link, clear formatting and engaging visuals.

Competitive Analysis


Before a website can go live, there is a crucial process that must occur first. We begin with an initial meeting. We want to get to know you, your goals and your motivations. This is the time to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so we can identify your place in your market. We want to know what we can highlight and use in our favor on your website and what we need to improve. This is the time for us to look into your competitors. We can see how they are succeeding and identify their shortcomings and then find out what you want to take away from those lessons. From here we will look into your SEO rankings and how your current platforms, including social media, blogs and podcasts, are preforming. We end this initial analysis by looking at example of sites to identify what you like.

Website Architecture


Arguably the most important aspect of a website, website architecture is the structure that will make up your site. The goal is to create the aforementioned funnel. Nowadays, the mobile versions of websites take precedence. Most of your potential clients will likely discover you while searching the web on their cell phone or tablet. We plan for this and ensure that your website is optimized for any device. Another aspect of architecture is your site’s URL. There are many questions to be asked about this, including how old your URL is, if it is optimally named and if it has brought you success in the past. Old URLs are best and URLs with important SEO keywords are even better. After we establish these basic prerequisites, we can create a sample static home page for your site. The aesthetic of your website should take huge priority, since this is what clients will see and notice first.

Website Development


To have a successful website, you must be sure that it is appealing to your audience. Every website incorporates key elements essential to online marketing. We encourage client blogs to drive recurring, relevant content that attracts the attention of search engines and prospective customers alike. We embed SEO keywords and phrases that further elevate the site’s exposure across the internet. In addition to this we include keywords in metatags and alt descriptions to promote more exposure from behind the scenes. One of the most essential aspects of a website is its visual component. Video, as a multimedia medium, pairs exceptionally well with text-based content. While narrative text can be excellent on its own, a video may serve to engage your audience longer. The more engaging your website, the more likely people are to stay. While visiting your website, it’s important that your audience feels a connection to your brand. A website is in many ways a first impression, and one should always lead with their personality and authentic values. This is the goal of branding. Consumers should leave your website feeling as though they understand your company and that understanding should match the message that you are working to promote. So much of website development is communication and while text and words are usually the first form of communication that comes to mind, visuals are often more impactful, memorable and engaging.

User Engagement


Website development does not stop once the site goes live, in fact it really only just begins. Once your website is live, we ensure to install Google Analytics to measure performance on all platforms. We are able to track the traffic onto and away from your website, identifying opportunities and shortcomings alike. We leverage your strengths to improve your website and eliminate weaknesses. Traffic onto your website can be tracked from its origin, meaning we can tell how well your social media, blog posts and podcasts are promoting engagement. Your website should never be static, instead it should always be improving and evolving.

Website SEO


When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the Google Three Pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times.

We do this by linking the Google My Business page to your website along with directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.

Website Target Audiences


Know your audience. Your website should cater to the correct audience to promote engagement. Your target audience makes a huge difference for the design and format of your website. Consider your target client. Do you expect them to be technologically savvy? In a hurry? Easily distracted? Knowing everything that you possibly can about your target client will allow you to apply that information so your website analytics can soar. Your website should individually cater to the different segments of your audience. For example, you might consider including different tabs for different channels of your business.