residential real estate

BoardroomPR is the go-to real estate PR partner for luxury residential developers and brokers seeking integrated public relations, marketing, and social media services. Our team positions Florida PR clients in the residential real estate sector as an industry thought leaders and helps developments of all sizes achieve SOLD OUT status through our storytelling abilities, strong media relationships and masterful use of social media and digital marketing strategies.

Our team of former television and real estate journalists specialize in real estate and have represented many successful, high-profile projects, including Frenchman’s Creek in Palm Beach County, Windmill Reserve, Minto Homes, Canyon Ranch Living Miami Beach, 200 East and 327 Royal Palm in Boca Raton, Positano in Hollywood, Marina Palms in North Miami Beach, ICON Las Olas in downtown Fort Lauderdale, Fordham and Elysian in Deerfield Beach, and Veer Towers in Las Vegas.

The team also planned the groundbreaking ceremony for the Margaritaville Hollywood Beach Resort, Plantation Walk and The Rise Fort Lauderdale properties. We have also worked with some of Florida’s top luxury residential real estate brokers including The Keyes Company and its luxury brand Illustrated Properties, Wimbish, and Waterfront Estates.

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk.  They work well with our team and do whatever it takes to get the job done.

Art Falcone
CEO & Managing Principal, Encore Capital Management

They spent countless hours to develop a fabulous website supported by high profile social media, SEO and PR campaigns, video production and special event support, helping us generate new admissions. They always come through for us!

Alice Hendrickson
Director of Admissions/Financial Aid, St. Marks Episcopal

Julie and the BoardroomPR team are very skilled at delivering fabulous Media coverage nationally, locally, and in the fashion blogs and trades. We love their creativity, drive, energy and enthusiasm. We highly recommend them for publicity.

Rene Ruiz
International Fashion Designer

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

Miriam Cohen
President, SelectJOBS.com and Equilibrix
I can’t say enough great things about BoardroomPR. I’ve worked with many agencies over the years and the level of professionalism, the creativity, the responsiveness, and, most importantly, the RESULTS BoardroomPR produces, are truly exceptional. I would recommend them to any client – large or small. They adapt their strategy and support accordingly. And for companies looking to raise their profile, they DELIVER.
Jaye Abbate
Vice President
real estate

commercial real estate


BoardroomPR provides extensive services to commercial real estate developers, investors, lenders and brokers seeking integrated public relations, marketing, and social media services. Our team positions commercial real estate clients as an industry thought leaders and help enhance the credibility and awareness of industry professionals and firms through our storytelling abilities, strong media relationships and use of social media and digital marketing strategies. From boutique, entrepreneurial commercial brokerages to large-scale firms and developments, BoardroomPR executes multi-pronged campaigns for commercial real estate clients.


Our representative industry clients include:



Native Realty: One of South Florida’s fastest-growing commercial real estate firms led by Jaime Sturgis

Easton Group: Prolific, well-respected Miami real estate entrepreneur Ed Easton’s commercial real estate development, investment, brokerage, sales, and management company

RKW Residential: One of the Southeast’s premier multifamily property management firms

Plantation Walk: Encore Capital Management’s transformative mixed-use development in Plantation, Florida.

Using media relations, social media marketing and special events strategies, BoardroomPR works hand in hand with developers, contractors and brokers to publicize, promote and market their projects.

From promoting new projects, listings and deals to establishing key executives and staff as luxury real estate leaders, our skilled real estate PR team has its fingers on the pulse of the business. We are well-versed in leveraging the power of PR to increase visibility with key audiences locally, nationally and internationally. We build your credibility and, ultimately, elevate your status in demographic and geographic markets. We often accomplish this for a fraction of the cost of traditional marketing efforts popular within the industry.