we speak social.

We are creators, storytellers, analysts and hardcore social media strategists. We build brands, grow businesses, generate leads, drive conversions… We make you look good. Promise.

Whether part of a public relations, advertising, digital marketing or event promotion campaign, social media is a key element that reaches where few other media can go — straight to your customers, prospects, and contacts on whatever device they’re using, wherever they may be. It’s more than “followers”; it’s a marketing powerhouse.

Our goal is to deliver high-value, results-driven campaigns that are cost-efficient. We craft tailored strategic plans complemented by in-depth analytics to help your business reach qualified target audiences, understand their behavior, and receive a return on investment.

Social media should be a critical and central component of every company’s marketing communications toolbox.  Why?

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Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

Miriam Cohen
President, SelectJOBS.com and Equilibrix

Julie and the BoardroomPR team are very skilled at delivering fabulous Media coverage nationally, locally, and in the fashion blogs and trades. We love their creativity, drive, energy and enthusiasm. We highly recommend them for publicity.

Rene Ruiz
International Fashion Designer

Fantastic partners! They have been a key component in our growth at RKW Residential.

Joya Pavesi
Vice President of Marketing and Strategy

They spent countless hours to develop a fabulous website supported by high profile social media, SEO and PR campaigns, video production and special event support, helping us generate new admissions. They always come through for us!

Alice Hendrickson
Director of Admissions/Financial Aid, St. Marks Episcopal

I’ve worked with BoardroomPR on the re-launch and sellout of the Canyon Ranch Miami Beach Residences as well as two other real estate projects. Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

Steven Fischler
President, SRF Ventures
social media

Facebook


Facebook has over 2 billion active users spending several hours each week on the platform. A recent study reported that about 80 percent of adults from 18 to 49 use Facebook and 55 percent of people 50 and older use it, too.

With Facebook advertising, you can not only reach your exact audience, but you’ll grow your business’s online presence and show your human side in a successful and cost-effective way. Some of the Facebook advertising features include detailed demographic targeting, customized audiences, retargeting, a/b testing, and built-in ad performance measurement and insight tools.

Instagram


Instagram has over 800 million active monthly users checking the platform multiple times a day. It’s increasingly becoming a platform that is not just for personal use. Did you know that about 25 million business have profiles on Instagram? Instagram allows businesses to stay competitive, humanize their content, showcase their products and services and build relationships. And as people continue to join Instagram in herds, businesses now have a unique opportunity to promote themselves in an authentic way.

However, the success for business on Instagram is more than posting vivid images--it’s the result of a well-thought-out strategy complemented with visual creativity and efficient community management.

Linkedin


When it comes to LinkedIn, it’s all about building networks and connections. LinkedIn is an essential personal branding tool. Try searching your name on Google. Did your LinkedIn profile come up? It should have appeared on the first or second page organically. People will likely search for you before meeting you. It’s a perfect opportunity to set a great first impression and control what they discover.

And, it also goes beyond who you know. The real power of LinkedIn is being able to tap into existing connections and their connections. Don’t limit your LinkedIn strategy to just a personal profile, especially one that’s treated as a resume. With over 500 million users, LinkedIn excels as a B2B networking tool, creating awareness for high-quality leads who are most likely to become customers or connections.

Our experts know how to optimize LinkedIn personal profiles, and how to build and grow a Company page that generates the best results. When done right, LinkedIn can be a powerful tool for driving sales.

Twitter


Anyone can create a Twitter account and start Tweeting. But what’s not so simple is growing the Twitter account and using it as a tool that builds your brand, creates awareness and potentially generates leads.

With over 307 million monthly active users, Twitter can benefit your company with branding, establishing stronger relationships, improve organic search engine rankings and monitoring.

Our social media specialists understand the way the platform works and will help create new opportunities to grow your business online from sharing information, to networking to reputation management.


Three ways we #TurnUpTheVolume:


1. Content Creation
2. Performance Social (a.k.a Paid Advertising)
3. Analytics Reporting

Content Creation


Your audience is not logging on to social media to read your sales pitch. Guaranteed.
Users are looking for more of an intimate experience on social media. So why not create content that caters to how your audience is using each platform?

We create meaningful interactions.



Social media is about engagement – crafty, creative, compelling engagement. Content that attracts and transforms visitors into followers, friends and customers. Whether through online videos or captivating posts and updates that are creative and engaging, they see and hear your message in new and novel ways.

A lot of marketers forget the importance of storytelling. We produce content that tells stories to generate engagement and build an emotional connection between you and your audience. Ultimately, their experience with your business begins before they meet you, so why not make it one they won’t forget?


So how do we do that? We listen.



At BoardroomPR, we know social media. We elevate our clients’ social media platform. From crafting your Facebook, LinkedIn, Instagram, Twitter, YouTube Channel, corporate blog, or other social media presence, or improving what you already have, we make your social presence consumer friendly and media ready. We work with your execs to grow your social media presence, build an audience and maximize engagement.

Month to month, you tell us your marketing goals and we develop creative content strategies that are likely to get you the desired results. From vivid imagery to eye-catching animation to customized graphics, we integrate the latest social media trends with top-notch multimedia software to generate content that gets your audience engaged.

And, let’s not forget video. Social media platforms prefer them to photos. Why? Because their users (your target audience) like them better, too. Studies show that a clip can be up to 600 percent more effective as a marketing tool than print and direct mail combined. Videos are the perfect way to captivate your audience and tell your story.

Performance Social a.k.a Paid Advertising


The organic reach of unpaid social media marketing continues to decline, so simply posting won’t make the cut.


We help you compete on social media.



However, just because the main social media networks offer advertising options, not all are a great fit for every business. We identify the right social media networks to advertise your business and put together a realistic budget that’s going to help you see the desired results. Along the way, your brand builds its presence. Your message gets delivered. Your influence is extended in ways unheard of generations ago.

Plus, we keep an eye on the competition. We’ll tell you what they’re doing, what they’re not and everything in between.

Quality over quantity.


We produce paid social media campaigns that are likely to get high-quality results from the audience you’re targeting. We work with you in identifying your target audience on each platform so we can create an engaged following for your business that’s comprised of your biggest supporters and potential customers.


We push them along the sales funnel.


We utilize the Facebook Pixel, the company's advertising service, and your customized lists to market to your website visitors, current and past clients, and prospects with creative social media ads.

Analytics Reporting


The importance of social media reports continues to increase as businesses invest more and more in social media. Our analyses not only demonstrate ROI, but we also show you what’s working, and what’s not; we pinpoint trends, study audience behavior, and track conversions.


It doesn’t stop there.

We go beyond reporting the data; we study each post and part of the campaign to make adjustments for better performance.