Social Media: A Marketing Powerhouse
Social media is a key element in any public relations, advertising, digital marketing, or event promotion campaign. It allows you to communicate directly with your customers, prospects, and contacts on whatever device they’re using, wherever they may be. Social media is more than just “followers”; it’s a marketing powerhouse.
Our goal is to deliver high-value, results-driven campaigns that are cost-efficient. We craft tailored strategic plans complemented by in-depth analytics to help your business reach qualified target audiences, understand their behavior, and receive a return on investment. Social media should be a critical and central component of every company’s marketing communications toolbox.
Social Media Platforms We Manage
Meta (Facebook and Instagram)
Facebook has roughly 3 billion active users, while Instagram boasts over 2 billion active users. Both platforms are essential for reaching your audience effectively, including through community groups. By utilizing their advertising features, such as detailed demographic targeting, customized audiences, retargeting, A/B testing, and built-in ad performance measurement tools, we can help you grow your business’s online presence and engage with your audience in a cost-effective way.
Instagram Reels
Instagram Reels offer a unique opportunity to create engaging, short-form video content. Our team understands how to leverage this feature to humanize your content, showcase your products and services, and build strong relationships with your audience. By staying ahead of trends, we ensure your Reels are both creative and strategic.
YouTube and YouTube Shorts
YouTube is becoming increasingly important as users are drawn to video and multimedia content. With over 2.3 billion active users, it offers a vast audience for your business. YouTube Shorts, the platform’s answer to short-form video content, provides another avenue to engage viewers. Our multimedia experts create content that is engaging and entertaining, ensuring your videos resonate with your audience and drive results.
X (formerly Twitter)
With over 556 million monthly active users, X remains a powerful tool for brand building, awareness, and lead generation. Our social media specialists understand the platform's intricacies and can help you establish stronger relationships, improve organic search engine rankings, and monitor your brand’s presence effectively.
LinkedIn and LinkedIn Executive Profile Management
LinkedIn, with over 750 million users, is essential for building networks and connections in the professional services industry. We optimize LinkedIn personal profiles and grow company pages to generate high-quality leads. Our team ensures your LinkedIn strategy goes beyond a personal profile, treating it as a powerful tool for driving sales and establishing your professional brand.
Our Services
Content Creation
Users seek intimate, personalized experiences on social media. Our social media department specializes in creating content that caters to how your audience uses each platform and how they like to receive information. We call it creating meaningful interactions—because these interactions transform visitors into followers, friends, and customers. From vivid imagery and video to eye-catching animation and customized graphics, we integrate the latest social media trends with top-notch multimedia software to develop content that gets you the desired results.
Video Production
One of the key components of a successful social media campaign is video. Our team of video production experts, many of whom are former television journalists, strive to create interactive experiences for users that convey your narrative in an easy and relatable way. Social media platforms like Facebook and Instagram favor video content, which grabs attention and gets people talking. This can lead to a dramatic increase in engagement compared to traditional methods like print and direct mail.
Business Manager and Chatbot Implementation
Implementing a business messenger directly on your website engages potential clients when it’s most convenient for them. A business messenger paired with a chatbot can answer common questions even after hours, ensuring constant engagement. Our team manages this for you, providing seamless user experience.
Social Media Community Management
Our social media team goes beyond just posting content – they spark conversations and actively foster a two-way dialogue! We promptly respond to comments and messages, building trust and a sense of community with your audience. These real-time interactions not only show you care, but also boost engagement, which helps your brand stand out on social media algorithms. By closely monitoring sentiment, we gain valuable insights into how our followers truly feel about our brand, allowing us to continuously improve and connect on a deeper level.
Online Reputation Management (ORM)
We understand the critical importance of maintaining a positive online reputation. Our comprehensive online reputation management services are designed to monitor social media channels, review sites, and other online platforms to keep track of what users are saying about your business. This expertise spans more than three decades as one of Florida’s top Crisis Management Consultants. We know how to craft thoughtful, strategic responses on your behalf, addressing concerns and engaging with your audience to build trust and credibility. By proactively managing your online presence, we help you avoid potential crises and maintain a strong, positive image in the digital landscape.
Competitive Analysis
We constantly monitor your competitors’ social media presence to keep you competitive. By staying ahead of social media trends and current events, we ensure your social media remains fresh, engaging and competitive.
Social Media Marketing (Paid Social Media)
Unleash the power of paid social media with our expert team! We're equipped to craft high-impact campaigns that generate leads and amplify brand awareness. We ensure your message reaches the right audience at the right time through precise targeting, retargeting, and data-driven budget allocation. We'll identify the most effective social media platforms for your business and tailor campaigns to achieve your specific goals.
Digital Marketing and Lead Generation
In addition to our social media expertise, we offer comprehensive digital marketing and lead generation services. We integrate social media strategies with broader digital marketing efforts, ensuring a cohesive approach that maximizes your reach and effectiveness.
Our lead generation campaigns are designed to attract qualified prospects, nurture them through targeted content, and convert them into loyal customers. By leveraging advanced analytics and performance tracking, we continuously optimize our strategies to deliver the best possible results for your business.
Content Marketing
We develop high-quality content that informs, educates and attracts potential customers. This includes blog posts, articles, infographics, videos and other formats tailored to your target audience and buyer journey stages. We also leverage content marketing strategies like influencer marketing to amplify your reach and build brand authority.
YouTube Lead Generation Campaigns
Our agency can design effective YouTube marketing campaigns to boost your brand's image and reach. First, they'll conduct audience research to understand the target demographic's interests and preferred video styles. Then, we will craft a video content strategy that aligns with your brand’s message. This could involve creating explainer videos, product or service tutorials, behind-the-scenes glimpses, or influencer collaborations.
We will also optimize the videos for search using relevant keywords and descriptions while managing your channel, including posting on a consistent schedule, responding to comments, and engaging with the audience. Additionally, we can explore paid advertising options to reach a wider audience and achieve specific goals, such as increased website traffic, form-fills, email responses or to make the phone ring.
Analytics & Reporting
Data is at the heart of everything we do. Our comprehensive reports go beyond basic metrics, offering deep insights into campaign performance. We track key indicators, letting the data tell the story and guide future content strategies. This data-driven approach sparks fresh ideas and helps us continually refine your content to resonate with your audience.
Influencer Outreach
Organic engagement is key, and influencer marketing is a powerful tool to ignite it. BoardroomPR boasts a team with deep experience as creators and influencers themselves. We leverage this insider knowledge to identify the perfect partners who resonate with your target audience. We orchestrate strategic collaborations, from contests to story takeovers, that build trust, spark conversations, and drive brand loyalty. Let us help you navigate the influencer landscape and secure partnerships that deliver real results.
Our Social Media Department’s Awards and Recognition
BoardroomPR has been recognized for its exceptional social media work with several prestigious awards:
1. 2019 Bulldog National PR Award: Best Influencer Campaign (Bento Asian Kitchen and Sushi)
2. 2023 Gold Coast PR Council Bernays Award: Best Social Media Campaign/Nonprofit “#OnlyAtJAFCO” (JAFCO)
3. 2022 Gold Coast PR Council Bernays Award: Best Social Media Campaign – For Profit “Live, Love, Local” (Merrick Manor)
4. 2021 Gold Coast PR Council Bernays Award: Best Social Media Campaign – For Profit “Empowering Survivors” (Eisenberg & Baum)
