construction

BoardroomPR’s construction team generates public and industry interest in top projects and industry-specific issues around the state and country for general and contractors, subcontractors, architects, trade associations, and interior designers.

We plan and execute attention-getting integrated campaigns across multiple platforms including public relations, social media, event management, and promotion, bylined articles in trade magazines, daily and business newspapers. We helped our Florida construction industry clients reach their goals by building new relationships and strengthening existing ones.

Representative clients include Associated Builders and Contractors Florida East Coast Chapter, Cuesta Construction, Richard & Rice, MCM, Weitz Company, and Gulf Building.

Our construction public relations team secures media in outlets announcing new projects, project milestones, partnerships, community involvement, and other news in key consumer and industry publications including the South Florida Business Journal, Sun-Sentinel, Miami Herald, Palm Beach Post, Orlando Sentinel, Florida Trend, Tampa Bay Times, Florida Times-Union, Tallahassee Democrat, Florida Construction News, Construction Dive, Southeast Real Estate Business.

Top PR Social Media Firms Best PR agency South Florida Best PR firm and Crisis Management South Florida

When City National Bank was looking for public relations counsel, we wanted to find a firm that took the time to get to know us and what makes us unique. BoardroomPR is that partner– they understand our industry, know the communities we serve and have delivered quality results.

- Eddie Dominguez

Sr. Vice President, City National Bank

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

Julie and the BoardroomPR team are very skilled at delivering fabulous Media coverage nationally, locally, and in the fashion blogs and trades. We love their creativity, drive, energy and enthusiasm. We highly recommend them for publicity.

- Rene Ruiz

International Fashion Designer

Many thanks to the more than 60 PR professionals who attended yesterday’s Goldcoast PR Council meeting on AI Tips for PR – and special thanks to the presenters from Boardroom PR: Daniel Benjamin, Mara Gordon and Ashley Kearns.

- Gary Schweikhart

Co-Founder, Goldcoast PR Council

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

- Steven Fischler

President, SRF Ventures

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

- Shane Samole

President, PoolCandy

Hiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.

- Kenia C. Lee

Tobin, Inc./Tobin Real Estate

Thank you to the talented team at BoardroomPR for their diligent work garnering press coverage for us in South Florida and nationally in business and trade media. Highly responsive and tenacious, they are experts at positioning our advisors as thought leaders and subject matter experts.

- Grant Rawdin

Founder and CEO Wescott Financial Advisory Group LLC

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BoardroomPR’s PR and marketing construction transmit news for construction and AEC clients across all key traditional and digital communications platforms. We use every opportunity to make headlines with:

New project contracts
Groundbreakings
Top-offs
Project completions
Feature articles profiling the company and its management team
Trend stories focused on the marketplace, construction techniques, materials, labor issues, sea-level rise, hurricane hardening, hot neighborhoods, and product types
Q&As on upcoming trends, policies and procedure, and technology updates
Company milestones
New executives
Strategic alliances
Land-use issues

The key is customizing the news and messaging appropriately for each PR and digital platform and having the sophistication and experience to tell the story in such a way with excellent writing, visuals, photos, and video to engage the reader, viewer or visitor, building a reputation and ultimately generating more business.

Media Relations:

Our team of Central and South Florida construction and real estate PR experts implements proactive and opportunistic campaigns to generate media coverage for clients and their projects through press announcements, expert sourcing, byline articles/Q&As, and speaking engagements and custom video production.

Press Releases:

BoardroomPR’s team includes seven former journalists with vast writing experience. Our writers know how to create well-crafted press releases to get news to a broad audience and generate media attention.

Expert Sourcing:

BoardroomPR positions real estate PR clients as experts on the Florida real estate and construction market, discussing big-picture industry trends and issues.

Copywriting:

Our team ghostwrites byline articles for clients, drafts compelling website, blog, direct mail, brochure and eNewsletter content including but not limited to blog posts and writes copy for company and project eNewsletters that get attention and create buzz.

Social Media:

BoardroomPR’s in-house Social Media team expertly creates and manages content for numerous client platforms, including Facebook, Twitter, Instagram, and LinkedIn. The team implements a coordinated plan to build Social Media presence, create awareness, and increase engagement, which will contribute to driving more website traffic and lead generation.

Marketing and Branding:

BoardroomPR’s branding pros help construction and real estate PR clients develop advertising campaigns, collateral materials, website, Social Media, and blogs to promote construction projects and the companies that build them.

Design and Printing:

Our experts help develop brands from scratch or help with a rebranding effort. BoardroomPR creates logos, marketing materials, website, blogs, and social media sites with a consistent look, feel, and messaging.

Video Production and Drone Videography:

Our team uses state-of-the-art equipment including hi-resolution video and digital cameras, drones, high-quality microphones and lights for company, project, and special events. We also offer web-quality video shooting and editing for use on social media, websites, and blogs.

Website Development and Management:

BoardroomPR has an excellent track record designing and writing websites for real estate developers, brokerages, construction companies, and others. Our team makes sure the website is visually impressive and set up correctly on the back end to improve the chances that it ranks high in search engines.

Search Engine Optimization:

BoardroomPR manages numerous SEO campaigns that have catapulted real estate and construction company PR client rankings with Google, Yahoo! and Bing to page one. Included are onsite SEO campaigns work as well as continuous link building and Internet directory management.

Online Reputation Management:

Our team offers a comprehensive online reputation management program to improve SEO campaigns over time and ensure clients penetrate hundreds of critical online databases.

Paid Search (SEM):

BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that is greatly experienced in this area. Our team has an excellent track record generating significant website traffic and converting it into high-quality leads.

If you’re looking to have your voice heard, make headlines, raise awareness of your company’s upcoming projects and been seen as a thought leader on industry-specific topics, give us a call at 954-370-8999.