BoardroomPR’s construction team generates public and industry interest in top projects and industry-specific issues around the state and country for general and contractors, subcontractors, architects, trade associations and interior designers.

We plan and execute attention-getting integrated campaigns across multiple platforms including public relations, social media, event management and promotion, bylined articles in trade magazines, daily and business newspapers. We helped our Florida construction industry clients reach their goals by building new relationships and strengthening existing ones.

Representative clients include Associated Builders and Contractors Florida East Coast Chapter, Cuesta Construction, Richard & Rice, MCM, Weitz Company, and Gulf Building.

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

George Helmstetter
Principal, The DevStar Group

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

Lisa Buyer
Author of Social PR Secrets

We absolutely love working with the BoardroomPR team.  They have guided us in a multitude of directions, telling the St. Thomas Aquinas story to our alumni, current and potential families. They have embraced the traditions and excellence that STA continues to uphold. The team approach has been ideal for our administration.

Margie Scott
Vice Principal, St. Thomas Aquinas High School

We turned to BoardroomPR to help us drive awareness and branding throughout South and Central Florida and the Gulf Coast. Working with them is easy. They know their craft and ask the right questions to develop story lines that generated exposure throughout Florida and the industry.

Mark Holmes
Marketing Director, EASTERN FINANCIAL CREDIT UNION

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

Ruth Trezevant
Ruth Cyrus, VP Marketing, Oasis Outsourcing
construction
Our construction public relations team secures media in outlets announcing new projects, project milestones, partnerships, community involvement and other news in key consumer and industry publications including the South Florida Business Journal, Sun-Sentinel, Miami Herald, Palm Beach Post, Orlando Sentinel, Florida Trend, Tampa Bay Times, Florida Times-Union, Tallahassee Democrat, Florida Construction News, Construction Dive, Southeast Real Estate Business.

BoardroomPR’s PR and marketing construction transmits news for construction and AEC clients across all key traditional and digital communications platforms. We use every opportunity to make headlines with:
New project contracts
Groundbreakings
Top-offs
Project completions
Feature articles profiling the company and its management team
Trend stories focused on the marketplace, construction techniques, materials, labor issues, sea level rise, hurricane hardening, hot neighborhoods, and product types
Q&As on upcoming trends, policies and procedure, and technology updates
Company milestones
New executives
Strategic alliances
Land-use issues

The key is customizing the news and messaging appropriately for each PR and digital platform and having the sophistication and experience to tell the story in such a way with excellent writing, visuals, photos, and video to engage the reader, viewer or visitor, building a reputation and ultimately generating more business.
• Media Relations: Our team of Central and South Florida construction and real estate PR experts implements proactive and opportunistic campaigns to generate media coverage for clients and their projects through press announcements, expert sourcing, byline articles/Q&As, and speaking engagements and custom video production.
• Press Releases: BoardroomPR’s team includes seven former journalists with vast writing experience. Our writers know how to create well-crafted press releases to get news to a broad audience and generate media attention.
• Expert Sourcing: BoardroomPR positions real estate PR clients as experts on the Florida real estate and construction market, discussing big-picture industry trends and issues.
• Copywriting: Our team ghostwrites byline articles for clients, drafts compelling website, blog, direct mail, brochure and eNewsletter content including but not limited to blog posts and writes copy for company and project eNewsletters that get attention and create buzz.
• Social Media: BoardroomPR’s in-house Social Media team expertly creates and manages content for numerous client platforms, including Facebook, Twitter, Instagram, and LinkedIn. The team implements a coordinated plan to build Social Media presence, create awareness, and increase engagement, which will contribute to driving more website traffic and lead generation.
• Marketing and Branding: BoardroomPR’s branding pros help construction and real estate PR clients develop advertising campaigns, collateral materials, website, social media, and blogs to promote construction projects and the companies that build them.
• Design and Printing: Our experts help develop brands from scratch, or help with a rebranding effort. BoardroomPR creates logos, marketing materials, websites, blogs, and social media sites with a consistent look, feel, and messaging.
• Video Production and Drone Videography: Our team uses state-of-the-art equipment including hi-resolution video and digital cameras, drones, high-quality microphones and lights for company, project, and special events. We also offer web-quality video shooting and editing for use on social media, websites, and blogs.
• Website Development and Management: BoardroomPR has an excellent track record designing and writing websites for real estate developers, brokerages, construction companies, and others. Our team makes sure the website is visually impressive and set up correctly on the back end to improve chances that it ranks high in search engines.
• Search Engine Optimization: BoardroomPR manages numerous SEO campaigns that have catapulted real estate and construction company PR client rankings with Google, Yahoo! and Bing to page one. Included are onsite SEO work as well as continuous link building and Internet directory management.
• Online Reputation Management: Our team offers a comprehensive online reputation management program to improve SEO over time and ensure clients penetrate hundreds of critical online databases.
• Paid Search (SEM): BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that is greatly experienced in this area. Our team has an excellent track record generating significant website traffic and converting it into high quality leads.


CASE STUDY: Boardroom teamed up with Associated Builders and Contractors Florida East Coast Chapter, the largest commercial construction association in the state. The FEC is home to professionals from Key West to Brevard County, advancing the industry in right direction. With more than 60 signature events, networking opportunities and trade shows, our team has multiple opportunities to capitalize, conducting live interviews on the spot with top construction professionals and executives, promoting their expertise to targeted construction audiences that matter most. We’ve worked with the political affairs team to spread awareness of the industry advocacy and passed bills that are changing the way the industry operates, gaining local and national-level media hits.

Together, we have also raised awareness of key issues impacting the industry including workforce development and the importance of the ABC Institute and its programs, hurricane season preparation, the impact of newly imposed tariffs, the importance of safety on jobsites, industry diversity and more, taking national-level issues and giving them a local spin and vice versa. The new can be seen in magazines such as For Construction Pros, Construction Executive, WPTV, The Real Deal, and CBS News.

If you’re looking to have your voice heard, make headlines, raise awareness of your company’s upcoming projects and been seen as a thought leader on industry specific topics, give us a call at 954-370-8999.