BoardroomPR is the go-to agency for commercial real estate developers, investors, lenders, brokers, and property managers seeking integrated public relations, marketing, social media management, and multimedia services. Our team positions commercial real estate clients as an industry thought leaders and enhances the credibility and awareness of industry professionals and firms through our storytelling abilities, strong media relationships, news judgment, and use of social media and digital marketing strategies. From boutique, entrepreneurial commercial brokerages to large-scale firms and developments, BoardroomPR executes multi-pronged campaigns for commercial real estate PR clients.

Our representative industry clients include:

Native Realty: One of South Florida’s fastest-growing commercial real estate firms led by Jaime Sturgis

Tricera Capital: Miami real estate investment firm specializing in urban retail investments and developments throughout the Southeast U.S.

PEBB Enterprises: South Florida-based commercial real estate investor and developer with a nationwide portfolio of retail centers, office buildings and other commercial assets

Easton Group: Prolific, well-respected Miami real estate entrepreneur Ed Easton’s commercial real estate development, investment, brokerage, sales, and management company

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

Lisa Buyer
Author of Social PR Secrets
I can’t say enough great things about BoardroomPR. I’ve worked with many agencies over the years and the level of professionalism, the creativity, the responsiveness, and, most importantly, the RESULTS BoardroomPR produces, are truly exceptional. I would recommend them to any client – large or small. They adapt their strategy and support accordingly. And for companies looking to raise their profile, they DELIVER.
Jaye Abbate
Vice President

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk.  They work well with our team and do whatever it takes to get the job done.

Art Falcone
CEO & Managing Principal, Encore Capital Management

When I need someone to handle PR for one of my clients, I turn to BoardroomPR. These guys always deliver and never disappoint. Simply put, they get the job done.

Alicia Laszewski
CMO, C3/Customer Contact Channels

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

Miriam Cohen
President, SelectJOBS.com and Equilibrix

see our work.

Armana Hoffler
PEBB Restaurant Row
Native
Newsy
Event Case Study
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commercial real estate

Our representative industry clients include:


RKW Residential: One of the Southeast’s premier multifamily property management firms

Plantation Walk: Encore Capital Management’s transformative mixed-use development in Plantation, Florida.

Altman Companies: Major developer of apartment communities throughout Florida, the Southeast, and Midwest

Franklin Street: Statewide commercial real estate brokerage active in retail, multifamily, insurance and property management

LYND: Multifamily developer and manager with offices in Florida, Texas, and Colorado

Aventura ParkSquare: Transformative mixed-use project developed by Integra Investments

Rivergate Companies: Jay Massirman’s Miami-based real estate holding company with development ventures including EDEN Multifamily and Miami City Self Storage


Media Relations:


Our team of real estate PR experts implements systematic, proactive and opportunistic campaigns to generate positive media coverage for companies and projects through strategic press announcements, expert sourcing, awards/recognitions, bylined articles/Q&As, and speaking engagements.


Press Releases:


BoardroomPR’s team includes seven former journalists, including commercial real estate reporters and editors, with vast writing experience. Our writers create well-crafted press releases to get news to a targeted audience and generate media attention.


Expert Sourcing:


BoardroomPR positions clients as experts on the real estate market, local markets they operate in and big-picture industry trends and issues.


Copywriting:


Our team produces articles for company and project e-newsletters and messages for email blasts. We also ghostwrite bylined articles and Q&A’s for real estate firms and executives.


Social Media:


BoardroomPR’s in-house Florida lead generation social media team creates and manages content for platforms, including Facebook, Twitter, Instagram, and LinkedIn. We implement a coordinated plan to build a real estate company or project’s online social media presence and to create awareness and increase engagement, which drives more website traffic and lead generation.


Marketing and Branding:


BoardroomPR’s branding pros help its real estate PR statewide Florida PR clients develop and optimize their traditional advertising, firm materials, website, social media and blogs so they can immediately connect with their targeted audiences.


Design and Printing:


We help develop brands from scratch or create a new brand identity for established real estate firms. BoardroomPR creates logos, marketing materials, websites, blogs and social media sites with a consistent, professional look, feel and message.


Video Production:


Our team uses state-of-the-art equipment including high-resolution video and digital cameras, microphones, lights and drones for flyover shots. We also offer real estate PR clients quality video shooting and editing for use on social media, website, blogs and presentations.


Website Development and Management:


BoardroomPR designs, writes and produces websites for real estate companies, developers and other industry executives. Our team makes sure the website is visually impressive and optimized properly to rank high in web search results.


Search Engine Optimization (SEO):


BoardroomPR manages numerous Florida, local market and national SEO campaigns to catapult real estate PR client rankings with Google, Yahoo and Bing to the first page of search results.


Paid Search (SEM):


BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that has an excellent track record in generating website traffic and converting it into high-quality leads.


Online Reputation Management:


Our team offers a comprehensive management program to improve SEO over time and to ensure clients penetrate hundreds of key online databases.  In the event, a Florida real estate PR client experiences negative online reviews or a crisis in its business or media investigations, BoardroomPR has significant experience helping some of Florida’s top businesses and entrepreneurs successfully deal with these crises.