The word “influencer” is a buzz word garnering a lot of attention behind the scenes in business meetings — and for good reason. Influencers have loyal followings, usually in a niche market. They offer information and tips to their audiences, which usually includes products and services. Why should your business use influencers? Short answer: Because they work.

Influencer marketing comes with its fair share of challenges for companies unfamiliar with the market. How do you find the right influencer for your brand? Right now, the market is saturated with individuals who call themselves influencers. Here are a few things that you should look for to make sure you are getting the most out of BoardroomPR’s influencer marketing services.

Influencer Relevance

Choosing the best influencer for your company is just as important as choosing the best influencer marketing agency. Before reaching out to an influencer, review their website and social media pages to see if they are a good fit. Does their content appear to be a match for your brand? You want to see if there is fluidity with the items they promote. If they appear to promote a number of different, seemingly unrelated items, then that might not be the best influencer for your company. When you look at their page, you want the items you see to make sense in relation to who the person is. To achieve the best influencer marketing strategy possible, you want to work with influencers that reflect the same values that you are promoting through your own unique brand.

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We have seen terrific results through our partnership with BoardroomPR and their corporate culture has made it amazingly easy for every member of our team to engage them. BoardroomPR has put the “personal results” back in public relations.

- Peter Dyga

President & CEO Associated Builders and Contractors

The BoardroomPR team has played a critical role in helping us elevate the Bento brand and share the news of our statewide expansion through traditional media, social media and event planning. They worked closely with our marketing team and have been integral in creating awareness for our restaurant openings.  They are a pleasure to work with.

- Johnny Tung

Owner, Bento Asian Kitchen & Sushi

e-Builder enjoys a successful partnership with the BoardroomPR team. They’ve done an incredible job getting the word out about e-Builder, both locally and nationally, as an innovative, fast-growing technology company in South Florida. What we like most is that they are so responsive to our needs and requests.

- Ron Antevy

President and CEO, e-Builder

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms. While we mainly use it for brand awareness and company engagement, all of those metrics are significantly up since we began with her and our Realtors actively now reach out to us to feature on our platforms and pages. Not bad for a company that’s pushing 100! I love everything about BoardroomPR and their team.

- Aaron Fisk

Keyes Company

When I need someone to handle PR for one of my clients, I turn to BoardroomPR. These guys always deliver and never disappoint. Simply put, they get the job done.

- Alicia Laszewski

CMO, C3/Customer Contact Channels

We absolutely love working with the BoardroomPR team.  They have guided us in a multitude of directions, telling the St. Thomas Aquinas story to our alumni, current and potential families. They have embraced the traditions and excellence that STA continues to uphold. The team approach has been ideal for our administration.

- Margie Scott

Vice Principal, St. Thomas Aquinas High School

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a  influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

- Shane Samole

President, PoolCandy

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

- Miriam Cohen

President, SelectJOBS.com and Equilibrix

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

Influencer Authenticity


Does the influencer appear to be authentic and credible? Do they talk about all organic meals in one post and then hype on a good sugar-laden soft drink a week later? If it looks as though they will promote any company that pays them, then it is very likely this person is not a good fit.

See whether they have any Facebook videos or recent Insta-stories. Read their captions under pictures and on other social media posts. You want someone who is comfortable in front of the camera and speaks to the audience like an old friend in posts, not a person who seems stiff and rehearsed because consumers can see right through that. Our expert public relations team knows how to match our influencer marketing clients with authentic influencers who can accurately communicate our client’s message.

Influencer Engagement


The number of followers they have is important, but it isn’t EVERYTHING. There are plenty of places to buy fake followers, so look beyond the numbers. Do they have a lot of "likes" and "comments" on posts? Do they engage with their audience and respond to questions?

When it comes to influencers, look for quality over quantity. Anyone can have a million followers, but do they have a loyal following? Does it appear that people trust them? A little detective work can go a long way.

Word of mouth is one of the oldest forms of PR out there and might be considered among the most effective marketing tools your business can have. Think back to the last time you were looking for a specific product or service. There is a very good chance you asked people you trust for recommendations. Maybe you went to a website you frequent for reviews and comments. According to Nielson, 92% of people trust recommendations from friends and family over any other type of advertising.

Many studies have found that people trust recommendations from influencers more than they trust traditional advertising. It doesn’t always work with today’s savvy buyer. In today's digital world, people head directly to social media to find the scoop on what they’re looking for. That’s where influencers come in.