Public relations is the foundation of all we do at BoardroomPR. For almost three decades, topnotch publicists, social media specialists and web marketing pros have guided Florida’s corporations, not-for-profits, and small businesses and start-up entrepreneurs to help them find their way into the local, regional and national spotlight.

From media and crisis training to new product launches, special events, industry outreach, public affairs to website and social media marketing, BoardroomPR’s highly experienced Florida PR staff understands the importance of integrating the right strategies to attain positive publicity and memorable messaging.

Boardroom PR knows the news because we’re journalists at heart. Most of our executive and account team studied and practiced journalism in the field – earning invaluable experience we bring to every client account. We know what stories will resonate with reporters and producers. We know how to uncover details, and write and present a story that will capture the media’s attention and turn your message into a tale to be told.

BoardroomPR knows luxury read estate. Their team consistently produces excellent work to elevate the brands of our individual development projects and the organization behind them.

Dev Motwani
PRESIDENT, MERRIMAC VENTURES

The BoardroomPR team has played a critical role in helping us elevate the Bento brand and share the news of our statewide expansion through traditional media, social media and event planning. They worked closely with our marketing team and have been integral in creating awareness for our restaurant openings.  They are a pleasure to work with.

Johnny Tung
Owner, Bento Asian Kitchen & Sushi

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a  influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

Shane Samole
President, PoolCandy

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

Lisa Buyer
Author of Social PR Secrets

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

Miriam Cohen
President, SelectJOBS.com and Equilibrix

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public relations
Your custom public relations plan is tailored to your goals. It draws on a wide range of services that puts you closer to your customers, contacts, prospective clients, referral sources, news media, online, and social media audiences. Your team at BoardroomPR sits with you to develop a strategy that draws on our three decades of experience.

That approach in hand, we guide you on which of our public relations offerings the ones best suit your goals and needs. Then, we initiate and coordinate an integrated plan that uses traditional, social, and digital channels to secure a high-level presence for your organization, products, projects, issues, and execs:

Public Relations, Thought Leadership, and Publicity:

There’s still nothing like the credibility of being interviewed by respected members of the media.

We position you as a respected source of information and analysis through authored articles published in traditional and digital media, including newspapers, magazines, TV, radio, trade journals, newsletters, and influential blogs.

Your BoardroomPR team develops a sound, and topical story ideas have them professionally written and edited, and then places them in critical media outlets. You can then leverage the published content for exposure on social media, your website, and as thought-provoking elements of your marketing kits.

Press Releases:

Your press releases become a useful tool to communicate important messages from your organization. They include expansion, new product or service offerings, new trend, legal victory, a successful transaction, significant new hire, or an award. These positive news reports are shared with your customers, prospects, and the public at large.

BoardroomPR’s seasoned writers, many of them former journalists, craft compelling narratives that get the attention of reporters, editors, and influencers. Through our personal media contacts, we create a custom distribution list most likely to share your news. Once we send a release, we follow up to get your news placed.

Community Relations:

Giving back to the community is another excellent way to get your organization’s name out there for a nominal investment, while also achieving the goal of helping others and creating new relationships. Our senior management team is very active in the communities the firm serves. We can help guide your firm to the “right” places to make the best business connections. Just provide us with an idea of the causes you care about and the types of people you want to meet, and we’ll create a customized community involvement plan for the company.

New Business and Relationship Development:

We are very adept and conscious about connecting our clients to build relationships or do business with one another. We regularly make introductions at an event, by setting up a lunch meeting, or by setting up a continuing education presentation. We make our connections your connections.

Copywriting:

BoardroomPR has a highly experienced team of accomplished writers for your ads, brochures, direct mail, website, and blog copy

Industry Relations:

Boardroom is very knowledgeable about various industry-focused associations and will assist you in making the right choices. Whether it is a new trade show booth, event selection, or marketing strategy, we have the experience to help make your trade show investments pay off with new relationships and hopefully, new business.

Crisis Management and Online Reputation Management:

Our time-tested strategies help companies, firms, and individuals respond sensibly and effectively to the worst situations. When your organization or individual is thrust into a situation where it must deal with a sudden, significant and unpredictable negative event, we dispatch our senior executives to provide counsel. We help your senior executives and spokespersons prepare and deliver speaking points for conversations with the media, the public, or stakeholders.

Our seasoned digital and social media pros regularly manage ORM for many of our clients. Services including review site, directory, portal, social media, and traditional media monitoring. In the event a business or individual receives a negative review, damaging online comments or disparaging news stories, our professionals jump right in to help either minimize the damage, turn a negative into a positive or place positive posts and stories to displace negative ones on the search engines.

Media Training:

We train organizations on who is not to speak with the media, who is – and when. In addition to traditional media, BoardroomPR’s crisis management professionals cover all of the bases including social media, internet review sites, employees, customers, and other stakeholders, regulators, and the community at large. We also conduct Media Training in which BoardroomPR’s media veterans train your spokespersons on how to talk to reporters and the public on camera, at press conferences, and in one-on-one situations. We prepare them for tough interviews and opportunities for positive media exposure. We do the advance work with reporters and editors to minimize the possibility of any surprises.

Other PR Tools:

BoardroomPR’s related public relations services include Expert Sourcing that puts your executives in the news as subject-matter experts. They become integral to attention-getting news stories and are cited as knowledgeable, credible sources that align with the company’s key areas of expertise. In many instances, your top people will be interviewed on news stories regarding trends that most affect your organization. BoardroomPR’s efforts help build your brand and raise the professional standing of your leaders. Reacting to Breaking News: BoardroomPR will your firm and its professionals to comment on important news angles related to your business.

Reporter Relationship Development:

BoardroomPR will set up meetings and interviews with key reporters based on your priorities to help you develop the media relationships you want and need to ensure your story is properly reported.

Guest Column/OpEd Placement:

Guest columns are a tremendous credibility builder. We will identify opportunities for your company to submit columns to daily newspapers, business journals, trade media and influential blogs.

Awards and Lists:

BoardroomPR consistently assists with nominating clients and specific individuals for various awards and recognition that come out regularly. Our submissions are well-written and often result in excellent recognition and media.

Editorial Calendar Monitoring:

We conduct extensive research in editorial opportunities by tracking planned stories and special sections in business and trade publications, daily news reports. And our Photo Captioning service generates interest in your people in local, regional and targeted trade publications, your social media and website. Whether for lifestyle magazines, society pages or legal publications, BoardroomPR uses its connections to get your photos placed in the publications your audiences read the most often.